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MSNBC’s Post-State Of The Union Address Coverage Down 24% Without Olbermann

Nellie Andreeva

MSNBC did pretty well with its State of the Union telecast, drawing 2.5 million viewers, up 4% from last year’s address, and the only cable news network to increase its audience year-to-year. It was also on par with last year’s ratings for the analysis immediately following President Barack Obama’s speech. But then things went downhill. From 11 PM-12 AM, MSNBC averaged 1.1 million viewers, down 24% from last year. The difference? Last year, the network had Keith Olbermann anchoring the hour. (To be exact, Countdown with Keith Olbermann aired from 10:45-11:45PM last January.) So 3 days after Olbermann’s abrupt exit on Friday night, MSNBC brass may be missing him already.

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UPDATE: State Of The Union Address Draws 42.8 Million, Down 11% From Last Year

Nellie Andreeva

Nielsen just released aggregated numbers for President Barack Obama’s State of the Union Address last night. The speech drew 42.8 million viewers across 11 networks on broadcast and cable. This is Obama’s least watched State of the Union address – down 11% from last year and 18% from his 2009 speech. But  it was up 14% vs. George W. Bush’s final State of the Union address in 2008. Read More »

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RATINGS RAT RACE: NBC Tops State Of The Union Tuesday With ‘Loser’, CW Shows Back

Nellie Andreeva

The coverage of President Barack Obama’s State of the Union address was the main attraction on the Big 4 networks last night, which also marked the return to originals for the CW’s series after a long winter hiatus that was only briefly interrupted for the two-hour finale of Life Unexpected. In its new Tuesday time period previously occupied by LUX, freshman Hellcats (2.2 million, 1.1/3 in 18-34) drew its largest audience since September and was up 10% in viewers and 18-34 since its last original on Dec. 1. Its lead-in, veteran One Tree Hill (1.9 million, 1.3/4 in 18-34), was down 14% in viewers and the demo since its last original on Dec.7. With Hellcats replacing the underperforming LUX, the CW posted its most watched Tuesday of the season.

The only entertainment original on the Big 4 nets was NBC’s The Biggest Loser (3.0/9 in 18-49, 8.7 million) from 8-9 PM, easily the highest-rated program of the night in the 18-49 demo, which matched NBC’s best 18-49 rating in the hour with non-sports programming since June 1. NBC also earned the highest demo ratings among the broadcast nets for its State of the Union coverage but reliable, time zone-adjusted numbers for all State of the Union coverage will be available later this morning. Everything else on the broadcast nets was reruns, with NBC expected to win the night in 18-49 and CBS in total viewers.

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