Steve Elzer, the longtime corporate communications vet for the movie divisions of Sony Pictures and New Line, has launched Elzer & Associates, Inc, a boutique PR firm that will build clientele consisting of corporations, production companies, execs, filmmakers and philanthropists in the entertainment community. He starts the company with ex-Imageworks exec Rachel Falikoff, who will become an SVP.
Elzer, who left the studio late last year, launches with several clients that include Newscard, a start-up built around social media and how consumers comment on professional news photographs taken at entertainment and sporting events; and Court Five, the production company hatched by Jane Fleming and Mark Ordesky, who worked with Elzer at New Line and oversaw production on The Lord Of The Rings trilogy. They are about to launch the ABC fantasy-based reality series The Quest. Also aboard is Stradella Road, the company created by marketing exec Gordon Patterson to develop global marketing campaigns for studios and networks, specializing in the digital space.