Will an Apple TV set change television as much as other Apple devices have changed music, computing, and publishing? Steve Jobs seemed to think so when he confirmed the Apple TV project to Walter Isaacson for his newly released biography of the late CEO, titled Steve Jobs. The TV set will integrate conventional programming with content on other Apple devices and it “will have the simplest user interface you could imagine,” Isaacson quotes Jobs as saying. Now Bloomberg says it confirmed that Apple has quietly hired iTunes creator Jeff Robbins to guide the project — which Piper Jaffray analyst Gene Munster said yesterday could be ready for prime time in late 2012. Munster said in a report that he’s told by his contacts that Apple already has a prototype for the TV set. The company also is ramping up its manufacturing capability and rounding up LCD screens. Apple could use its new Siri voice-recognition platform to enable viewers to ask for the shows they want. The Apple TV also might work with the new iCloud service, which opens opportunities for people to access programming anywhere they have a broadband connection.
The hottest biopic in Hollywood right now has to be based on former Time magazine top editor Walter Isaacson’s authorized biography of Steve Jobs being published by Simon & Schuster on November 21st. Given the TV and movie industry’s past and present penchant for making entertainment out of people’s lives, it won’t be long before the book is made into a film. The 448-page profile is based on over 40 interviews with the Apple co-founder and over 100 conversations with friends, family members, colleagues and competitors. And it’s a compelling story: the building of the world’s most valuable technology company by creating the devices that changed how people use electronics and revolutionized the computer, music, and mobile phone industries. Jobs gave his full cooperation but had not read it as of mid-August, the date of the Barnes and Noble overview. At first titled iSteve: the Book Of Jobs, Isaacson had second thoughts about what was appropriate for the first biography to get Jobs’ blessing and cooperation. Even when it wasn’t even finished, it made it (briefly) into the top 50 on Amazon’s bestseller list. Isaacson eventually persuaded his publisher Simon & Schuster to go with the simple title of Steve Jobs. First planned for 2012, the book’s release date was moved up.