Male models seem to be the “it” thing in reality television at the moment. After veteran game show Price Is Right recently decided to introduce male models and America’s Next Top Model announced its first co-ed edition featuring male contestants, Style Media just greenlighted Built, a new docu-series which follows a Manhattan home design and construction service staffed exclusively with male models who are also experienced handymen. The series, produced by Endemol USA, has received a 10-episode order for a January 28 launch following the season five premiere of Jerseylicious. The project was originally announced as part of Style’s development slate at the company’s upfront in April. On each episode of Built, the five-man crew will tackle a home makeover project head-on and likely shirtless.
Style Media announced today that it has picked up off-network rights to Gossip Girl from Warner Bros Domestic Television Distribution and will begin airing it August 15 at 8 PM on Style. The one-hour series, which will launch its sixth and final season on the CW in the fall, will air from 8-11 PM on Wednesdays and the network will air a marathon on Labor Day. The series was developed for television by Fake Empire’s Josh Schwartz and Stephanie Savage, who serve as executive producers. Fake Empire and Alloy Entertainment produce in association with Warner Bros TV and CBS Television Studios.
Style Media announced today plans to re-do the network’s brand and image across all platforms. The Style circle logo is being replaced with a new one (on right). Additionally, the new tagline will be “Work It. Love It. Style It.” The network rebrand will go into effect on-air and online on Monday, June 25, with new episodes of Tia & Tamera and Chicagolicious. It follows a similar move for sibling E! as the two Comcast channels are getting integrated into NBCUniversal.
Style Media has elevated Sarah Weidman to the newly created position of SVP Original Programming and Development. In her new role Weidman, most recently SVP Development & New Series, will expand her role to manage all original programming while continuing to oversee development and new series for the network. In 2011, Weidman launched two of Style’s highest-rated original series, Tia & Tamera and Big Rich Texas. The latest shows she developed, new original docu-series, Chicagolicious and Empire Girls: Julissa & Adrienne, premiere this month. Weidman, a 20-year non-scripted veteran, has been at Style since 2006 when she joined as Executive Producer, Development and New Series.
At its upfront presentation today, Style Media announced a 25% increase in original programming with the addition of five new original series to its schedule and six other series projects to its development slate, joining returning shows Tia & Tamera and Glam Fairy. The newly picked up series include Betsey + LuLu, starring fashion designer Betsey Johnson and produced by Magical Elves; an aspirational home makeover series starring Bill Rancic; a show toplined by Adrienne Bailon and Julissa Bermudez; and previously announced Jerseylicious spinoff Chicagolicious. Style’s series in development include a celebrity-driven show starring So You Think You Can Dance host Cat Deeley and another headlined by Kimora Lee Simmons. The first of Style’s new original series, Empire Girls: Julissa & Adrienne, premieres June 3. “Our upcoming slate builds on Style’s commitment to develop compelling programming that showcases fascinating personalities with an insatiable appetite for stylish living,” said Style’s SVP original programming Sarah Weidman. Here is Style’s programming slate:
The Style Network has announced the formation of Style Media, a new global, multimedia content company. The move includes the addition of several business divisions: Style Digital, which includes myStyle.com and various social media platforms, Style Licensing & Merchandising, which will produce branded products inspired by Style shows, Style International, which includes the Style-branded international channels available to 17 million subscribers, and Style Experiences, interactive, in-person experiences. Style Network president Salaam Coleman Smith will continue to oversee all divisions as President of Style Media.