There has been a change of plans for NBCUniversal‘s partnership with Hearst to launch an Esquire-branded cable network. Instead of NBCU’s male-centric G4 it will be the female-oriented Style that will morph into Esquire Network, which would target upscale male viewers. The decision was announced by NBCU chairman Bonnie Hammer. Launch date remains September 23. “Esquire Network offers an opportunity to introduce a lifestyle network that speaks to an upscale male audience underserved in the current marketplace,” she said. “So, in an effort to establish the most productively diversified portfolio, the decision has been made to rebrand Style as the Esquire Network, which will debut on September 23rd, led by Adam Stotsky and his team.” Style topper Salaam Coleman-Smith will stay on for the transition. “Under the effective leadership of Salaam Coleman-Smith, the Style team has demonstrated enormous passion and dedication to their brand,” Hammer said. “We are committed to making the pending changes as smooth as possible for everyone at Style. Salaam will play an integral role in the transition and at NBCUniversal in the future.” The Esquire rebrand deal was made by Hammer as G4 was part of her previous cable portfolio. She added Style to her domain around the same time the pact with Hearst was completed last February. Since then, upon further examination of NBCU’s entire portfolio, Hammer said the …
Style Network is bringing back the big hair and big dramas of Jerseylicious for a fifth season. The cable network renewed the comedy docu-soap series for a 14-episode season set to debut in early 2013. Produced by Endemol USA, Jerseylicious follows the lives, loves, fashions and feuds of the stylists at New Jersey salon The Gatsby. The show’s fourth season ranked as the unscripted series’ most-watched with an average of 591,000 total viewers. Alex Duda and Anthony Dominici serve as the show’s executive producers. Sarah Weidman and Merah Chung executive produce for Style.
In a cross-division NBCUniversal move, NBC PR executive Jamie French has been named VP communications for NBC’s new corporate sibling The Style Network. In the newly created position, French will oversee publicity for Style, reporting to Style president Salaam Coleman Smith and Cameron Blanchard, EVP communications, NBCUniversal Entertainment & Digital Networks and Integrated Media. French most recently served as Senior Director for NBC Entertainment Publicity, where he oversaw the media campaign for The Voice. He spent 14 years at NBC, starting a a page in 1997 and subsequently elevated to coordinator, junior publicist and director in the publicity department.
Last night’s premiere of Style Network’s new docu-series Tia & Tamera posted the network’s most-watched series launch in history. The series starring twin sisters Tia and Tamera Mowry averaged 757,000 total viewers at 9 PM and 1.5 million for the 9 PM and 10 PM airings combined. The 9 PM premiere also ranks as Style’s most-watched series launch ever among women 18-49 (357,000) and women 18-34 (203,000). The successful launch gives Tia Mowry two hit cable series; she also stars on BET’s The Game. Meanwhile, last night’s third-season finale of VH1′s Basketball Wives logged a 1.6 rating in adults 18-49, making it the highest-rated telecast on VH1 in two years, and drew 2.6 million viewers. And Oxygen’s The Glee Project hit another series high with 912,000 viewers on Sunday.
The Style Network today held its first upfront presentation since the channel was put under the purview of NBCU’s Lauren Zalaznick following the NBCU-Comcast merger. Style announced it has picked up Big Rich Texas with a 10-episode order. The docu-series, set to premiere in July, explores the ultra-exclusive world at the top of the Dallas social scene. It is produced by Fly on the Wall, with Allison Grodner and Rich Meehan exec producing. Two years ago, the network shot a similar series, Divas and Daughters, about Dallas socialite mothers and daughters. Also announced today are How Do I Look?, a search for the country’s worst fashion offenders hosted by Jeannie Mai, which will premiere in September; and makeover series Glam Fairy, a spinoff of Style’s flagship series Jerseylicious. The Endemol USA show, which follows New Jersey makeup artist Alexa Prisco, will premiere in October. Style also announced a development slate of 10 unscripted series. Here are the descriptions:
EXCLUSIVE: Twelve years after their sitcom Sister, Sister ended its run on ABC, identical twin sisters Tia and Tamera Mowry are headlining another series together. The Style Network has given a six-episode order to Tia & Tamera Take 2, a docu-series about the current lives of the former child stars, with Tia going through her first pregnancy and Tamera planning her wedding. The series, which will premiere in late summer, stems from the Tia & Tamera Take 2 reality special the network aired in July. “The feedback from their special on Style last year was incredibly positive and showed us how much our viewers identify with these women, their humor and optimistic outlook on life and their daily journey to balance successful professional pursuits with their equally important personal and social lives,” said Style president Salaam Coleman Smith.
On the heels of Jerseylicious‘ Jan. 2 episode ranking as Style Network’s highest-rated telecast in history, the cable network has renewed the reality/comedy docu-soap for a third season with a 20-episode order to air later this year. Produced by Endemol USA, Jerseylicious follows the lives, loves, fashions and feuds of stylists at the New Jersey salon The Gatsby.