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Up To 100 Style Employees Face Potential Exit In Esquire Rebranding

By | Thursday September 12, 2013 @ 6:38pm PDT
Nellie Andreeva

As the top brass of NBCUniversal Cable Entertainment kept its plan for switching the Esquire rebrand from G4 to Style very close to the vest, Monday’s announcement of the switcheroo caught most of the employees of the the fashion/pop culture cable network by surprise with no contingency plans. I hear about 100 people are impacted. All have been given two-week notices and offered severance packages after their employment ends on Friday, Sept. 20, just before Style’s relaunch as Esquire on Sept. 23. A good portion have been offered opportunities at other NBCU Cable Entertainment networks (the group’s portfolio includes 12 of them.) As of now it is unclear how many Style staffers will stay on in different capacity and how many will leave at the end of next week. (Style president Salaam Coleman-Smith will stay behind to help Esquire topper Adam Stotsky with the transition.)
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‘Sh*t Girls Say’ Creators Sign With Style Network

By | Tuesday July 9, 2013 @ 10:09am PDT

EXCLUSIVE: Style Media has signed a development deal with the guys behind the Twitter-to-Web series Sh*t Girls Say to take their wide-eyed, brunette star and have her explore the worlds of fashion, beauty and lifestyle. In case you’ve been living under a flat rock: Sh*t Girls Say started out as a Twitter account poking fun at the way two guys — photographer-filmmaker-director Graydon Sheppard and writer/graphic designer Kyle Humphrey — observe women talking to friends, strangers, co-workers, and themselves. All comments come out of the mouth of the one girl — played by Sheppard. Humphrey drew the short straw and plays the boyfriend. First tweet: “Could you pass me that blanket?” debuted on April 7, 2011. Nearly 2 million Twitter followers, a four-episode web series with nearly 36 million views, one Sh*t Girls Say book, and thousands of parodies later, they’ve hooked up with Style and — owned by NBCUniversal, and targeting women 18-49 “seeking to fuel their insatiable appetite for looking great and living stylishly.” (Style Network telecasts Tia & Tamera, Jerseylicious and Giuliana & Bill to 76 million subscribers). Read More »

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Style Announces Development Slate Of Nine Reality Projects

By | Thursday April 18, 2013 @ 1:01pm PDT
Nellie Andreeva

Style Media has announced its 2013-2014 development slate, which features nine projects in the network’s signature areas of beauty and fashion, home design and entertaining. The concepts range from crazy beauty procedures, cosmetic surgery gone bad, kid fashion designers, “progressive dinners,” as well as shows about home design and luxury real estate. There is also a series following Selita Ebanks’ attempt to transition from supermodel to fashion mogul and a comedic look at outrageous, fashion-obsessed divas executive produced by Jack Osbourne. The projects join previously announced competition series Glam Squad (working title), executive produced by Charlize Theron. Here are details about the new projects:

“Crazy Beautiful” (working title)

Produced by 20 West Productions with Scot Thor as Executive Producer. “Crazy Beautiful” provides intimate access to some of the bizarre, over-the-top and, often times, painful beauty regimens and procedures women will endure to achieve their desired looks. From achieving a 20-inch waist with intense corseting, to growing foot-long fingernails, to desiring triple-L breast implants, these individuals strive to defy the conventional standards of beauty. Read More »

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Style Orders Three New Series, Puts Charlize Theron-Produced Show In Development

By | Tuesday February 12, 2013 @ 9:00am PST
Nellie Andreeva

Style has greenlighted three more original series to bring the number of new shows set to debut on the network this year to 10 — more than double the new offerings in 2012 as Style is aiming at a 22% increase of original programming. The new series include Style’s first-ever live show, weekly topical fashion series Pop Style (working title) hosted by Jeannie Mai and Louise Roe, which is expected to feature extensive interactive elements; a new “reimagined” version of Lifestyles Of The Rich And Famous; and a new docu-series from real estate mogul Katrina Campins. Other new series on tap for 2013 include recently launched Kimora: House Of Fab; Styled To Rock, executive produced and starring Rihanna; a home makeover series with Bill Rancic; and Betsey + Lulu, about Betsey Johnson and her daughter Lulu.

Additionally, Style has teamed with Oscar winner Charlize Theron to develop new competition series Glam Squad (working title), featuring hair stylists and make-up artists who compete to win major Hollywood assignments. The network’s new programming “speaks to all aspects of what we call stylish living,” said Style Media president Salaam Coleman Smith. Style, which also is bringing back Giuliana & Bill for a sixth season and Tia & Tamera for third this summer, is coming off a rebranding last year and posting its highest-rated January among women 18-49 in primetime last month. “There is a lot of momentum in our favor,” Smith said. There are also corporate changes afoot, with Style reuniting with its former Comcast sibling E! as all NBCUniversal entertainment cable networks were recently put under the purview of Bonnie Hammer. (Style had been overseen by Lauren Zalaznick after the NBCU-Comcast merger). Smith, who started off at E! before moving to Style, welcomes the combining of all networks into one cable group and the potential new collaborations with E! and other new corporate siblings. “It is a huge opportunity to harness the power of NBCUniversal and tap into the strength of other sister networks,” she said. Here is information about Style’s newly picked-up series and Glam Squad: Read More »

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Rihanna To Produce & Star In Fashion Reality Series For Style

By | Wednesday December 5, 2012 @ 10:26am PST
Nellie Andreeva

Rihanna TV StyleMusic superstar Rihanna will executive produce and star in Styled To Rock, a fashion design reality competition series for Style from Will Smith and James Lassiter’s Overbrook Entertainment and Shed Media U.S. The series, which has been picked up for 10 hourlong episodes to premiere in 2013, will feature 12 up-and-coming designers, hand-picked by Rihanna, who will create fashion pieces for A-list celebrity talent. This marks the first competition series for Style. “On the heels of our successful network rebrand, Styled To Rock and Style’s new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers insatiable appetite for all things style,” said Salaam Coleman Smith, President, Style Media. Candidates can apply on Style’s website. “Fashion has always played an integral part in my life and career,” said Rihanna. “I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work.” Read More »

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Style Greenlights New ‘Jerseylicious’ Spinoff Set In Chicago

By | Tuesday April 3, 2012 @ 1:52pm PDT
Nellie Andreeva

The Style Network has picked up Chicagolicious, a spinoff from the network’s flagship docu-series Jerseylicious, which will premiere on June 3 after Jerseylicious. Produced by Jerseylicious producer Endemol USA, the 10-episode Chicagolicious is set  in the Windy City and follows AJ Johnson, owner of AJ’s of Chicago, whose clientele includes Jennifer Hudson, Angela Bassett and Iman. The green light for Chicagolicious comes as Jerseylicious‘ current fourth season is ranking as the unscripted series’ most-watched with an average of 591,000 total viewers. This is the second Jerseylicious spinoff series on Style, following Glam Fairy.

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Style Renews ‘Tia & Tamera’ For Season 2

By | Thursday September 15, 2011 @ 9:27am PDT
Nellie Andreeva

EXCLUSIVE: Style Network has renewed breakout reality hit Tia & Tamera for a second season. The docu-series starring twin sisters Tia and Tamera Mowry premiered Aug. 8, posting the network’s most-watched series launch in history with 750,000 viewers. The following week, the series shot up to 920,000 viewers to log Style’s most watched telecast ever. Production on the second season, which will chronicle Tia’s new role as a working mom and Tamera’s life as a newlywed, is slated to begin later this year. “We are excited to continue following Tia and Tamera’s journeys both personally and professionally,” Style president Salaam Coleman Smith said. “Being a part of their major life transformations, including the fun, dramatic and private moments, has resonated with our viewers who come to Style for the inspirational and aspirational stories.” After five weeks on the air, Tia & Tamera is tracking to become Style’s highest-rated series ever across all key demos, including adults 18-49 (490,000) and women 18-49 (410,000) as well as total viewers (755,00). The series’ eight-episode freshman season wraps Oct. 8. Tia & Tamera is produced by Good Clean Fun. Executive producers are Jason Carbone, Tia Mowry Hardrict and Tamera Mowry-Housley. The renewal gives Tia Mowry two hit cable series heading into Season 2 — she also stars on the BET sitcom The Game.

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Frances Berwick Promoted To President Of Bravo And Style Media

By | Tuesday July 19, 2011 @ 6:47am PDT
Nellie Andreeva

In a restructuring move in the cable division of the post-merger NBCUniversal which is run by Lauren Zalaznick, her top lieutenant, Bravo’s president and general manager Frances Berwick, is also getting oversight of Style, which came from the Comcast side of the company. Berwick, a 15-year Bravo veteran, is being named president of Bravo and Style Media. She will continue to report to Zalaznick. Salaam Coleman will remain President of Style but will now report to Berwick. Here is the release: Read More »

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