EXCLUSIVE: Three weeks into its run, USA Network’s new unscripted series Summer Camp is being relocated from its Thursday 8 PM time slot to Mondays 11 PM beginning August 5. There, the show will follow USA’s juggernaut WWE Raw. Summer Camp got off to a slow start, drawing 1.1 million viewers for its July 11 premiere. That was a little better than the debut of USA’s other new unscripted series, The Moment, which pulled 950,000 in its April debut. (That show was eventually relocated to Fridays). But Summer Camp fared far better in the younger demos (661,000 adults 18-49, up 86%, 422,000 in 18-34, up 215%), leading to USA’s decision to give the show a shot in a different slot. USA is getting behind Summer Camp’s move to Mondays — on Aug. 5, host Matt Rodgers and contestant Brooke will be featured on Raw. The network brass are hoping that the sizable Raw audience will stick for Summer Camp as the two programs have similar young median ages (36.3 for Summer Camp, 40.9 for Raw). Raw packs some two million adults 18-49 and one million adults 18-34 in the 10-11 PM hour leading to Summer Camp. Meanwhile, Summer Camp has indicated it might perform better later in the the night — its 11PM encore on July 25 out-delivered the 8PM premiere by 17% in 18-49 and by 9% in 18-34 and was nearly 7 years younger.
Matt Rogers will be the host of USA Network‘s new competition reality series Summer Camp, which will pit 16 die-hard campers in over-the-top competitions inspired by classic camp games. The final competitors eventually face off in an Olympic-style finale to determine the winner. The eight-episode one-hour series will premiere July 11. Allison Grodner and Rich Meehan are producing the Sony Pictures TV series via their Fly on the Wall Entertainment. Rogers was the former host of GSN’s Beat The Chefs, Discovery Channel’s Really Big Things, CBS’ There Goes the Neighborhood and Lifetime’s Coming Home. He is repped by APA and Untitled Entertainment.
USA Network has given an eight-episode order to reality series Summer Camp for a premiere this summer. Summer Camp, from Allison Grodner and Rich Meehan’s Fly on the Wall Entertainment and Sony Pictures TV, features 16 adults from all walks of life who go camping at an idyllic lakeside retreat where they take part in over-to-top competitions inspired by classic camp games. At the end of the summer, the remaining competitors face off in the “Campathalon,” an Olympic style event. “This series marries a fun, energizing and nostalgic concept with quirky characters, who will captivate our viewers, as they attempt to reclaim – or perhaps reinvent – their youth,” said Heather Olander, SVP, Alternative Programming for USA. This is the second summer camp-themed series for this summer, joining 10-episode scripted dramedy Camp ordered by USA sibling NBC. Summer Camp is USA’s fourth reality series under the network’s current push into unscripted TV. It follows The Moment, which premieres April 11, The Choir and Partners In Crime. Additionally, USA recently shot pilot Bride Or Best Man, and is in production on pilot All In.