RATINGS RAT RACE: ‘SNF’ Tops, ‘Pan Am’ Starts Well, ‘Desperate Housewives’ Down

Nellie Andreeva

UPDATED: NFL football was a major factor in primetime last night as it handed NBC a nightly ratings win, secured Fox’s second place via an overrun and wrecked havoc in CBS’ primetime lineup because of local NFL overruns in 10% of the country, including top markets like New York and Philadelphia.

ABC, the only network that does not carry professional football, got good ratings news about newcomer Pan Am and bad news about veterans Desperate Housewives and Extreme Makeover: Home Edition. Pan Am (3.1/8 in adults 18-49, 10.9 million) held onto 100% of its Desperate Housewives demo lead-in and added 1.1 million viewers. Pan Am, which gives ABC a second promising new drama this season along with Revenge, which opened to a 3.3/9 on Wednesday, became the first program to build on Desperate Housewives in total viewers since May 2006 when Grey’s Anatomy aired in the Sunday 10 PM slot. Of course, Desperate Housewives is not the ratings juggernaut it once was. The dramedy’s final season opened with a 3.1/7 and 9.8 million viewers last night. That was down 28% from last season’s debut and the series’ lowest rated premiere ever. Its lead-in, back-to-back episodes of Extreme Makeover: Home Edition (1.3/4, 2.3/6) were down 13% and 8%, respectively, from last season despite featuring First Lady Michelle Obama.

Following a highly-rated football overrun, Fox’s veteran The Simpsons (3.8/10) was up 3% from last fall’s debut but back then, Fox’s animated lineup did not have a big lead-in from a football overrun on the opening Sunday of the season. (Under their agreements with the NFL, CBS and Fox alternate in carrying the late Sunday game.) The Cleveland Show (3.1/7) was even with its premiere last fall, a half-hour Family Guy (4.1/9) was down 9% from last year, when its season opener was hourlong, and American Dad (3.0/7) was also flat with its debut last season, which was delayed by a week. Family Guy and The Simpsons finished the night as the top 2 non-sports programs of the night in 18-49. Read More »

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RATINGS RAT RACE: ‘Bob’s Burgers’ Has Big NFL-boosted premiere, ‘Cape’ Debut OK

Nellie Andreeva

With NBC’s Sunday Night Football ending its season last week and Fox getting a massive NFL Wild Card runover, Fox posted its first Sunday ratings victory this season highlighted by the strong premiere of new animated comedy Bob’s Burgers. Bob’s Read More »

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RATINGS RAT RACE: NBC Wins With ‘Sunday Night Football’, ABC’s Lineup Up

Nellie Andreeva

Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, … Read More »

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RATINGS RAT RACE: NBC Tops Sunday With Football & CBS’ ‘Survivor’ Finale Hits Low

Nellie Andreeva

It was a two-network race last night between NBC and CBS, both of them powered by football. NBC’s Sunday Night Football earned a 15.2 overnight rating to give NBC a 15th straight Sunday night victory. The Packers-Patriots game was up … Read More »

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RATINGS RAT RACE: ‘SNF’ Ties Franchise Record To Dominate Sunday

Nellie Andreeva

NBC’s hot football season continued with last night’s Eagles-Cowboys game. With a 16.5/25 overnight rating, the game delivered the best overnight rating in the five-year history of Sunday Night Football, tied with last fall’s Week 2 game between the Giants … Read More »

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RATINGS RAT RACE: ‘Undercover Boss’ And ‘Brothers & Sisters’ Tie Series Lows

Nellie Andreeva

I’m thinking of dropping “race” from the headline of the Sunday ratings story until the end of the NFL season because there is not much of a race on the night that is dominated by football. NBC’s Sunday Night FootballRead More »

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 … Read More »

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RATINGS RAT RACE: CBS & Fox Projected To Win November Sweep In Adults 18-49; Univision Is The Only Net Up From Last Year

Nellie Andreeva

UPDATED: It has been a good fall for CBS and now a solid November sweep. The network is projected to win the sweep in adults 18-49 for the first time since 2005 (tied with Fox) and post its tenth consecutive … Read More »

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RATINGS RAT RACE: Football Rules On NBC While AMAs Hit Low On ABC

Nellie Andreeva

Sunday Night Football‘s sizzling season continued with another highly-rated game last night. The Giants-Eagles face-off drew a 15.9 overnight rating/24 share, easily winning the night for NBC. That was up 31% from last year’s Week 11 game and the best … Read More »

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RATINGS RAT RACE: NBC & Fox Win With Football & Baseball, ABC & CBS Hit Lows

Nellie Andreeva

In the first ever showdown between NBC’s Sunday Night Football and Fox’s World Series coverage, the two networks are expected to split the honors, with NBC winning Sunday night in adults 18-49 and Fox, which also benefited from a football overrun, finishing No.1 in total viewers. In their direct face-off, SNF (11.8 overnight rating/18 share from 8:30-11:15 PM) outrated World Series’ Game 4 (10.4/16 from 8:30-11:30 PM). Fox released time-adjusted fast nationals for the game between the Giants and the Rangers, which drew a 4.3 rating in 18-49 and 15.5 million total viewers. That was down 45% from last year’s Game 4 featuring the New York Yankees and down 16%/flat in viewers vs. the 2008 Yankee-less Game 4, which didn’t have to face NFL football.

Squeezed between SNF on NBC and the World Series/football runover on Fox, ABC and CBS posted across-the-board declines with the exception of CBS’ CSI: Miami, which was up. All ABC series posted season lows: America’s Funniest Home Videos (1.4/4) was down 22% from last week, Extreme Makeover: Home Edition down 25%, Desperate Housewives (3.5/9) down 10% and Brothers & Sisters down 8%. Read More »

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RATINGS RAT RACE: Football Rules, ‘Guy’, ‘Housewives’ Down & ‘Cleveland’ Tumbles

Nellie Andreeva

Football won the night for NBC with Sunday Night Football and helped CBS take the silver with an overrun, while ABC and Fox’s lineups were mostly down on the first Sunday of the season. Here is how the networks, none of which featured new additions to their Sunday schedules, fared:… Read More »

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