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RATINGS RAT RACE: ‘SNF’ Tops, ‘Pan Am’ Starts Well, ‘Desperate Housewives’ Down

Nellie Andreeva

UPDATED: NFL football was a major factor in primetime last night as it handed NBC a nightly ratings win, secured Fox’s second place via an overrun and wrecked havoc in CBS’ primetime lineup because of local NFL overruns in 10% of the country, including top markets like New York and Philadelphia.

ABC, the only network that does not carry professional football, got good ratings news about newcomer Pan Am and bad news about veterans Desperate Housewives and Extreme Makeover: Home Edition. Pan Am (3.1/8 in adults 18-49, 10.9 million) held onto 100% of its Desperate Housewives demo lead-in and added 1.1 million viewers. Pan Am, which gives ABC a second promising new drama this season along with Revenge, which opened to a 3.3/9 on Wednesday, became the first program to build on Desperate Housewives in total viewers since May 2006 when Grey’s Anatomy aired in the Sunday 10 PM slot. Of course, Desperate Housewives is not the ratings juggernaut it once was. The dramedy’s final season opened with a 3.1/7 and 9.8 million viewers last night. That was down 28% from last season’s debut and the series’ lowest rated premiere ever. Its lead-in, back-to-back episodes of Extreme Makeover: Home Edition (1.3/4, 2.3/6) were down 13% and 8%, respectively, from last season despite featuring First Lady Michelle Obama.

Following a highly-rated football overrun, Fox’s veteran The Simpsons (3.8/10) was up 3% from last fall’s debut but back then, Fox’s animated lineup did not have a big lead-in from a football overrun on the opening Sunday of the season. (Under their agreements with the NFL, CBS and Fox alternate in carrying the late Sunday game.) The Cleveland Show (3.1/7) was even with its premiere last fall, a half-hour Family Guy (4.1/9) was down 9% from last year, when its season opener was hourlong, and American Dad (3.0/7) was also flat with its debut last season, which was delayed by a week. Family Guy and The Simpsons finished the night as the top 2 non-sports programs of the night in 18-49. Read More »

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RATINGS RAT RACE: ‘Bob’s Burgers’ Has Big NFL-boosted premiere, ‘Cape’ Debut OK

Nellie Andreeva

With NBC’s Sunday Night Football ending its season last week and Fox getting a massive NFL Wild Card runover, Fox posted its first Sunday ratings victory this season highlighted by the strong premiere of new animated comedy Bob’s Burgers. Bob’s Burgers (4.5/11 in adults 18-49) was sandwiched between The Simpsons (5.7/14) and Family Guy (4.7/11). With the NFL overrun (13.0/34) and overtime (11.0/28) as a lead-in, The Simpsons, Family Guys as well as Cleveland (3.5/8), in its new post-Family Guy slot, hit season highs, and Bob’s Burgers delivered the highest-rated new series debut on any network this season in the 18-49 demo.

Following a two-hour Dateline (1.1/3), which was down 21% from its comparable telecast last January but built 114% from 7 to 9:30 PM, the two-hour preview of new drama The Cape drew a 2.6/6 in 18-49, a non-spectacular but solid opening, keeping steady throughout the 9-11Pm period and finishing second in the male demographics. At 10 PM, The Cape ranked first in 18-49.

ABC’s America’s Funniest Home Videos (1.8/5) was down 14% from last week; Extreme Makeover: Home Edition (2.6/6) was down 4%; Desperate Housewives (3.8/9) and Brothers & Sisters (2.3/6) were flat.

CBS’ 60 Minutes (1.6/4) was down 24%; CSI: Miami (2.5/6) was up 14% as it is settling in the new 8 PM slots and benefited from the departure of football from Sunday’s primetime; Undercover Boss (3.0/7) was flat. A Criminal Minds rerun (1.8/5) aired at 10 PM.

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RATINGS RAT RACE: NBC Wins With ‘Sunday Night Football’, ABC’s Lineup Up

Nellie Andreeva

Once again, 3 of the 4 major networks, NBC, CBS and Fox, got a ratings boost from football on Sunday, and once again NBC easily topped the night with Sunday Night Football. SNF is wrapping its red-hot season in style, with the game between the Seattle Seahawks and the St. Louis Rams drawing a 12.6 overnight rating/19 share, the best overnight rating for an NFL season-ending game in 9 years (since Min-Bal’s 13.4/21 on ABC in 2002) and highest ever for SNF, up 11% from last year. With a big NFL overrun, Fox is expected to finish second in adults 18-49 despite airing all reruns for the rest of the night.  (Its fast national averages are approximate because of live sports.) ABC, the only network that didn’t get ratings help from football, was No. 3 in 18-49 (2.7/7) and total viewers (9.4 million) with its lineup returning to first-run episodes. America’s Funniest Home Videos (2.1/6) was up 11% from its most recent original on Dec. 5, Extreme Makeover: Home Edition (2.7/7) was up 13% from its last original on Dec. 12 to hit a season high. Desperate Housewives (3.8/9) was up 6% vs. Dec. 12, while Brothers & Sisters (2.4/6) was down 4%. CBS’ primetime lineup was pushed to 7:16 PM by a football overrun. Its fast nationals were as follows: 7 PM (NFL Overrun/60 Minutes): 2.7/7; 8 PM (60 Minutes/CSI:Miami): 2.1/5; 9 PM (CSI: Miami/Undercover Boss): 2.9/7 and … Read More »

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RATINGS RAT RACE: NBC Tops Sunday With Football & CBS’ ‘Survivor’ Finale Hits Low

Nellie Andreeva

It was a two-network race last night between NBC and CBS, both of them powered by football. NBC’s Sunday Night Football earned a 15.2 overnight rating to give NBC a 15th straight Sunday night victory. The Packers-Patriots game was up 27% from last year’s Week 15 game between the Vikings and the Panthers. CBS’ primetime was boosted by an NFL lead-in which pushed the start of 60 Minutes to 7:18 PM. From 7-8 PM, football overrun and 60 Minutes drew a 5.5/16 in 18-49 and 21.7 million viewers. Numbers will be refined tomorrow, but from approx. 8:30-10:30 PM, the Survivor: Nicaragua finale (4.1/10 in 18-49, 13.4 million) was down 7% from last December’s Survivor: Samoa closer to rank as the lowest-rated season finale of the veteran reality franchise in adults 18-49. If the result is adjusted up in the finals to a 4.2 demo rating, that would tie Survivor‘s lowest-rated finale to date. From 10:30-11 PM, the Survivor reunion special averaged a 3.5/9 (the special bled into the local news on the East Coast.) In primetime, CBS averaged a 4.4/12 and 15.7 million viewers to rank No.2 to NBC in both measures. Fox aired all-comedy repeats led by Family Guy (2.3/6) and The Simpsons (2.2/6). ABC ran back-to-back rebroadcasts of The Santa Clause 2 and The Santa Clause 3.

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RATINGS RAT RACE: ‘SNF’ Ties Franchise Record To Dominate Sunday

Nellie Andreeva

NBC’s hot football season continued with last night’s Eagles-Cowboys game. With a 16.5/25 overnight rating, the game delivered the best overnight rating in the five-year history of Sunday Night Football, tied with last fall’s Week 2 game between the Giants and the Cowboys that marked the debut of the new Dallas Cowboys stadium. The two games’ overnights also rank as the highest for a Sunday/Monday NFL primetime game in 12 years, since Broncos-Dolphins on Dec.21, 1998 on ABC (17.4/27). Versus last year’s Week 14 game, the Eagles-Cowboys face-off was up 20% and delivered another dominating Sunday win for NBC. Just how hot this year’s football coverage on NBC has been? Five SNF games this season rank among the top six NBC primetime games ever.

Following America’s Funniest Home Videos (2.2/6 in adults 18-49), which hit a season high, ABC’s Extreme Makeover: Home Edition (2.4/6) was up 9% from last week, but the fall finale of Desperate Housewives, which featured a Dallas-style (Who shot Paul Young?) cliffhanger was down a tenth to tie its season low. (BTW, J.R. aka Larry Hagman, is set to make a guest appearance on Desperate Housewives later this season.) Brothers & Sisters (2.5/6) rebounded nicely from last week’s series low with its holiday-themed episode, up 19% from last week.

At Fox, The Read More »

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RATINGS RAT RACE: ‘Undercover Boss’ And ‘Brothers & Sisters’ Tie Series Lows

Nellie Andreeva

I’m thinking of dropping “race” from the headline of the Sunday ratings story until the end of the NFL season because there is not much of a race on the night that is dominated by football. NBC’s Sunday Night Football was the top-rated show on Sunday night for 13th straight week. The game between the Steelers and the Ravens for the leadership position in the AFC North posted a 14.6 overnight rating/23 share. That is the highest average ever for a Week 13 game, up 7% from last year’s Vikings-Cardinals face-off. NBC is once again projected to win the night in 18-49 and total viewers.

Fox was fueled by a huge Fox overrun for a second consecutive week. It led into The Simpsons (4.2/11, 9.6 million), which was up a tenth from last week to tie its season high in 18-49 and post a new season high in total viewers. There was no halo effect over the rest of the Fox lineup, which last week posted double-digit gains. The Cleveland Show (3.2/8) at 8:30 PM was down 6%. Another Cleveland Show (2.8/7) subbed for Family Guy at 9 PM, followed by American Dad (2.5/6), which was down 14% from last week when it followed a Family Guy rerun.

CBS’ and ABC’s lineups returned to normal after featuring a movie/repeats for the last … Read More »

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RATINGS RAT RACE: Football Gives NBC Nightly Win, Spurs Gains For Fox Comedies

Nellie Andreeva

Sunday Night Football sealed NBC’s 12th consecutive ratings victory on the night. The San Diego Chargers 36-14 blowout of the Indianapolis Colts drew a 13.0 overnight rating/19 share. That was down 18% from last week but up 3% from last fall’s Week 12 game, a Steelers-Ravens face-off that was decided in overtime. Meanwhile, with a football runover as a lead-in, Fox’s comedy originals spiked with double-digit ratings increases vs. last week. The Simpsons (4.1/10) at 8 PM was up 41%. The Cleveland Show (3.4/8) was up 42% and American Dad ! (2.9/7) was up 26%. Family Guy (3.0/7) was a rerun. CBS’ The Amazing Race (3.1/7) was up 3% from last week when CBS’ lineup was pushed back by 12 minutes because of an NFL overrun. The network’s Hallmark Hall of Fame movie November Christmas (2.1/5) did respectable business from 9-11 PM, flat with last year’s Hallmark Hall of Fame holiday movie A Dog Named Christmas. ABC’s ratings were trending downward throughout the night with an all-rerun lineup: America’s Funniest Home Videos (1.9/5), Extreme Makeover: Home Edition (1.7/4), Desperate Housewives (1.3/3) and Brothers & Sisters (0.9/2).

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RATINGS RAT RACE: CBS & Fox Projected To Win November Sweep In Adults 18-49; Univision Is The Only Net Up From Last Year

Nellie Andreeva

UPDATED: It has been a good fall for CBS and now a solid November sweep. The network is projected to win the sweep in adults 18-49 for the first time since 2005 (tied with Fox) and post its tenth consecutive November sweep victory in total viewers. For Fox, the solo sweep demo winner last November, this is the second consecutive No.1 finish after the network had never won the sweep before last year. All English language broadcast networks are down year-to-year, with CBS and NBC posting moderate declines (NBC is benefitting from favorable comparisons to last year’s averages being dragged down by the Jay Leno Show and this year’s boosted by a big Sunday Night Football numbers).  Fox is suffering the steepest declines despite a scorching Glee. The network was mainly hurt by a weak World Series, which was down significantly from last year’s Yankees-fueled one. Meanwhile, Univision delivered double-digit percentage increases for the sweep in all key categories, including adults 18-49 (+16%), adults 18-34 (+13%) and total viewers (+11%). For the first time, the Spanish-language network finished the November sweep as the top-rated network among 18-49 on Friday night. Here are CBS Research’s projections for the sweep among adults 18-49 and total viewers using Live+Same Day numbers. The networks’ 18-49 averages will go up by a couple of tenths when adjusted with Live+7 numbers, but the percentage differences are not expected … Read More »

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RATINGS RAT RACE: Football Rules On NBC While AMAs Hit Low On ABC

Nellie Andreeva

Sunday Night Football‘s sizzling season continued with another highly-rated game last night. The Giants-Eagles face-off drew a 15.9 overnight rating/24 share, easily winning the night for NBC. That was up 31% from last year’s Week 11 game and the best for a November primetime game in 12 years.

Airing against the game, ABC’s 38th Annual American Music Awards (4.3/11) were down 22% from last year to hit their lowest 18-49 rating ever. The network touted the awards telecast’s gains among young viewers, 12% in teens, and 19% in kids 2-11. That is to be expected given that the night’s big winner was tween heartthrob Justin Bieber.

Fox, whose 8-9 PM comedies were boosted by an NFL game overrun last week, saw double-digit declines with no football lead-in this Sunday. The Simpsons (2.9/7) was down 26%, while The Cleveland Show (2.4/6) dropped 23%. Family Guy (3.3/7) and American Dad (2.3/5) were also affected by the increased competition from the big SNF game and the AMAs, down 3% and 8%, respectively.

CBS, which had a football overrun this Sunday, once again had its lineup shifted, this time by 12 minutes. The 7 PM hour, which featured a 12-minute football overrun leading into 60 Minutes, drew a 4.6/13 in 18-49. The 60 Minutes/Amazing Race combo at … Read More »

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RATINGS RAT RACE: NBC & Fox Win With Football & Baseball, ABC & CBS Hit Lows

Nellie Andreeva

In the first ever showdown between NBC’s Sunday Night Football and Fox’s World Series coverage, the two networks are expected to split the honors, with NBC winning Sunday night in adults 18-49 and Fox, which also benefited from a football overrun, finishing No.1 in total viewers. In their direct face-off, SNF (11.8 overnight rating/18 share from 8:30-11:15 PM) outrated World Series’ Game 4 (10.4/16 from 8:30-11:30 PM). Fox released time-adjusted fast nationals for the game between the Giants and the Rangers, which drew a 4.3 rating in 18-49 and 15.5 million total viewers. That was down 45% from last year’s Game 4 featuring the New York Yankees and down 16%/flat in viewers vs. the 2008 Yankee-less Game 4, which didn’t have to face NFL football.

Squeezed between SNF on NBC and the World Series/football runover on Fox, ABC and CBS posted across-the-board declines with the exception of CBS’ CSI: Miami, which was up. All ABC series posted season lows: America’s Funniest Home Videos (1.4/4) was down 22% from last week, Extreme Makeover: Home Edition down 25%, Desperate Housewives (3.5/9) down 10% and Brothers & Sisters down 8%. Read More »

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RATINGS RAT RACE: Football Rules, ‘Guy’, ‘Housewives’ Down & ‘Cleveland’ Tumbles

Nellie Andreeva

Football won the night for NBC with Sunday Night Football and helped CBS take the silver with an overrun, while ABC and Fox’s lineups were mostly down on the first Sunday of the season. Here is how the networks, none of which featured new additions to their Sunday schedules, fared:

Desperate Housewives (4.2/10, 12.8 million), which introduced several new cast members, including new housewife Vanessa Williams, was down 11% from last season’s premiere, a modest decline compared to last fall’s 37% tumble on premiere night. It was up 5% from its May finale. Brothers & Sisters (3.0/8) at 10 PM was flat. Both series posted their highest 18-49 numbers since early January (for Housewives, it was also the largest audience since then.) Reality veteran Extreme Makeover: Home Edition (2.5/6), which opened the night for ABC, was down 19% from last season’s premiere.

Fox’s The Cleveland Show, which shined in its debut on the same night last year, was the network’s weakest link last night, sandwiched between veterans The Simpsons and Family Guy. In its second season premiere, the Family Guy spin-off (3.1/8) was down 37% from its debut last fall. It’s lead-in, The Simpsons (3.7/10) was down 14%, while an hourlong Family Guy (4.5/11) at 9 PM was down 15% but still ranked as the top-rated entertainment program of the night, beating ABC’s Housewives.

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