Last night was a big letdown on broadcast TV following last Sunday’s blockbuster ratings for the Patriots-Broncos thriller on Sunday Night Football and the American Music Awards. NBC is still on track to win the night with SNF, but last night’s Giants-Redskins game posted a 12.1 overnight household rating, down 29% from last week. ABC’s lineup came nowhere near the 4.5 18-49 rating for last week’s AMAs. Once Upon A Time (1.9) was even with its last original two weeks ago, tying a series low. The Hallmark Hall Of Fame movie Christmas In Conway (1.1) was down 39% from last year’s HHF holiday movie Christmas With Holly and matching HHF’s lowest rating to date with this year’s The Makeover. READ MORE »
Tom Brady’s heroics last night delivered big ratings for NBC’s Sunday Night Football in what already had been billed as a marquee “Manning-Brady XIV” matchup. The 14th face-off between the NFL superstars — which featured an epic comeback for the Brady-led Patriots over Peyton Manning’s Broncos from a 24-0 halftime deficit to a thrilling overtime win — drew a 17.0 overnight household rating from 8:30 PM-12:30 AM. That was the highest primetime overnight for a November game in 17 years, the second-highest-rated SNF game this season behind the 17.3 for Manning’s return to Indianapolis on October 20, and the fifth-highest-rated game overall in SNF’s eight-year history.
Even with that level of competition that bled deep into West Coast’s primetime, ABC’s American Music Awards (4.5 in adults 18-49) posted big gains vs. last fall when it faced a football game that only averaged a 12.2 in the overnights. Boosted by wide promotion and buzzy music acts like Miley Cyrus, Katy Perry, Lady Gaga and One Direction, the AMAs soared 32% above last season’s all-time low to a four-year high — since 2009. In total viewers, the awards show averaged 12.9 million, up 30% from last year and its second-largest audience in 11 years. In teens, the AMAs surged 86% year to year to hit a 9-year high.
Dramas’ strong fall continued last night with the debut of Fox’s Almost Human. Boosted by NFL overrun on the East Coast but facing a highly rated Sunday Night Football game on NBC, Almost Human drew a 3.1 in adults 18-49 and 9.1 million viewers. It follows the strong fall debuts of ABC’s Marvel’s Agents Of S.H.I.E.L.D. (4.6 in fast nationals), NBC’s The Blacklist (3.8) and Fox’s Sleepy Hollow (3.4). Fox is on somewhat of a drama streak with three consecutive solid launches: The Following (3.1) last January, Sleepy Hollow and now Almost Human, which will be paired with Sleepy Hollow starting tonight. Fox’s abbreviated 9-10 PM Sunday animated comedy block featured veterans The Simpsons (1.8, even with last week when it aired at 8 PM) and Family Guy, (2.2), which benefited from the stronger lead-in, up 10%.
NBC is set to win Sunday night in all key measures with the Kansas City Chiefs-Denver Broncos game, which averaged a 16.7/27 in metered-market households from 8:30-midnight ET, the highest rating for a November primetime NFL game in 17 years — since November 25, 1996. Most of ABC’s Sunday shows were actually up against the big game. America’s Funniest Home Videos (1.4) was up 8%, while Revenge (1.5) and Betrayal (0.9) both rebounded from last week’s series lows, up 15% (0.2) and 13% (0.1), respectively. But Once Upon A Time (1.9) was down 10% to a series low.
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RATINGS RAT RACE: NFL ‘Sunday Night Football’ Surges, ‘Revenge’ & ‘Betrayal’ Tie Lows, ‘Simpsons’ & ‘Family Guy’ Down
It was a good Sunday to be in New Orleans for the Saints and for NFL Sunday Night Football (7.0/17) last night. Week 10 of the season saw NOLA’s Saints take the Dallas Cowboys to the cleaners last night in a 49-17 victory and a NFL record-breaking 40 first downs. It also saw a strong 23% rise in fast nationals from last week’s Indianapolis Colts vs. Houston Texans game. In the 8:30 PM – 11 PM block, that November 3 battle got a 5.7/14 rating, which rose to a 6.3/16 for its 8:31 PM – 11:35 PM play in the final numbers. With their 7-2 season so far and team best record of 625 total yards last night, Sunday’s lopsided success was the Saints’ 12th straight primetime win at home in the Superdome. Sunday’s game was watched by 19.30 million viewers, up from last week’s 15.34 million. With live events like last night’s NFL game on NBC, all non-time zone adjusted fast nationals will likely shift when the finals come in later this Veterans Day. In metered market results, the game drew a 13.0/21 during the 8:30 PM to 11:30 PM block. That’s up from the 11.4/19 that Week 9’s much closer 27-24 Colts-Texans game pulled in but down from the 13.5/22 that the Cowboys’ October 13 match-up against the Washington Redskins had. Last night saw New Orleans (56.2/73) as the top metered market for the game, followed by Dallas (30.3/47), San Antonio (22.6/34), Austin (21.5/35 and a tie for fifth place between Albuquerque (20.1/30) and Richmond (20.1/29). With a 5.7/15 rating, NBC won the night in terms of the adult 18-49 demo. It also took the top spot in total viewers with 15.797 million watching.
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RATINGS RAT RACE: Fox Wins Night As World Series Rises, NFL ‘Sunday Night Football’ Falls, ‘Revenge’ & ‘Amazing Race’ Hit Lows
It was a double win last night for Major League Baseball in primetime as the Boston Red Sox beat the St. Louis Cardinals to even the World Series and Fox won the night over NBC and the usually unbeatable Sunday Night Football. Fox drew a 5.1/13 rating with 16.68 million viewers, while No. 2 NBC drew a 4.5/11 and 12.31 million viewers. After a stellar lead-in of NFL overruns — the Denver Broncos-Washington Redskins game (7.8/23) and Fox’s The OT (6.2/17) — the 8-11 PM World Series (4.4/11) Game 4 in St. Louis was up 10% from the fast nationals of last year’s series-ending Game 4 featuring the San Francisco Giants and Detroit Tigers. The latest wild finish for this Series included a three-run homer from Jonny Gomes who wasn’t even supposed to play, and Boston’s closer picking off St. Louis’ Kolton Wong for the game’s final out. Last night’s game also saw an 18% rise in total viewers for Fox compared with October 28, 2012’s Game 4 with 15.4 million watching Sunday. After the Red Sox’s 4-2 win, the Series returns tonight for Game 5. That’s nothing but gravy and good news for Fox as last year’s series ended after a four-game sweep by the Giants that averaged a 3.6/10 rating and 12.7 million viewers. With teams that draw bigger audiences and all the wild finishes, the ratings for this year are also up double digits game-over-game from last year’s lows. Like other live events, fast nationals for the World Series and Sunday Night Football are approximate and will likely change in the final numbers.
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NBC’s Sunday Night Football (5.6/13) saw the Green Bay Packers thrash the Minnesota Vikings 44-31 last night. Up against the World Series for the first time this season, the Week 8 matchup saw Aaron Rodgers and the Packers against the struggling Vikings register a harsh 41% fall from the 9.5/23 of the fast nationals of last week’s Denver Broncos-Indianapolis Colts game. That October 20 battle, which rose to a 10.0/27 in the final numbers, proved to be the highest-rated October primetime NFL broadcast in a decade and a half
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RATINGS RAT RACE: NFL ‘Sunday Night Football’ Scores With Broncos-Colts Game, ‘Mentalist’ Hits Low, ‘Betrayal’ Rises
Everybody knew there would be interest in Peyton Manning’s return to Indianapolis on Sunday Night Football (9.5/23) last night — but there really was a lot of interest it turns out. The Colts’ 39-33 victory over Manning’s favored Denver Broncos surged up 30% over the fast nationals of last week’s Cowboys-Redskins game, which is commonly one of the top draws in the NFL. In the 8:30-11 PM block, Broncos-Colts was watched by 25.87 million viewers, up 6 million from the 19.65 million who tuned in last week. In metered market households, last night’s game pulled in a 17.3/29, up 28% over last week’s metered market result and 48% over the 11.7 of last season’s Week 7 game (Pittsburgh-Cincinnati). The 8:30 PM-12:15 AM game pulled a 10.0 rating among adults 18-49, 64% better than what the No. 2 demo show — AMC’s The Walking Dead — got with its 6.1. It was also the fourth-best metered-market result in the 8 years NBC has had its primetime NFL package (No. 1 remains the 18.3 of the Cowboys-Redskins NFC East title game on December 30, 2012) and the best October primetime NFL game result since the 17.5 Minnesota-Green Bay drew on October 5, 1998. As always with live events like sports, expect an adjustment in the final numbers later today. Having said that, there’s little doubt NBC will retain its top spot among adults with a 7.8/20 rating and 21.45 million in total viewers for Sunday night. CBS was second with a 2.7/7 rating and 12.27 million viewers.
RATINGS RAT RACE: NFL ‘Sunday Night Football’ & MLB Up On Big Sports Night, CBS & ABC Shows Hit Lows
Yes, The Walking Dead was back on cable but it was an even split on the Big 4 between sports and non-sports last night – and, like the Dallas Cowboys and the Red Sox, sports won. In terms on NBC’s Sunday Night Football (7.3/18), it wasn’t quite the rout of last week’s 49ers 34-3 win over the Texans, but Dallas beat the Washington Redskins a pretty convincing 31-16 Sunday thanks to Dwayne Harris and a very solid defense. Easily the No 1. show on Sunday, the game was up 28% in fast nationals over last week. The SF/Houston game rose to 7.0/19 in finals last week. Between 8:30 PM and 11 PM, last night’s game was watched by 19.65 million viewers. Last night’s Cowboys/Redskins game got a 13.5/22 in metered markets. That’s up 7% from Week 6 last year and up 21% over the comparable week in 2011. Up against Boston vs. the Detroit Tigers on Fox, last night’s Sunday Night Football was also the best MM result for a primetime NFL game against a MLB Championship game since October 13, 1997. Not unexpectedly, Dallas was the top local market for the NFL match-up on Sunday. With a 35.5/52, DC was No. 2 with a 34.1/52 with Richmond (32.7/45, Norfolk (25.4/35) and San Antonio (25.1/39) filling out the top 5. Fast affiliate ratings are not time zone adjusted, so expect Sunday’s sports numbers to change later in the day. With a 6.0/16 rating and 16.032 million watching, NBC topped the night with Fox coming in the No. 2 spot with a 3.6/9 rating and 11.36 million viewers.
This is why the NFL will continue to extract billions of dollars from the TV networks — even a lopsided game with no suspense or intrigue like San Francisco’s 34-3 rout of Houston last night dominated everything else in primetime. In the metered markets, NBC’s Sunday Night Football averaged an 11.6/11, only 1% below the corresponding game last fall, and is expected to deliver a nightly win for the network in adults 18-49.
Betrayal is following in the footsteps of fellow new ABC drama Lucky 7 on a path toward early cancellation. In its second week, the infidelity drama posted a 1.1, down 27% from its underwhelming premiere. Its lead-in, Revenge (1.9), also was down double-digits (17%) from its third-season debut as its reboot under a new showrunner is yet to take hold, while Once Upon A Time (2.5) held steady, down a tenth (4%).
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The 2012-2013 TV season is officially over and there were some top spot shifts among the series rankings from last year. While NBC’s Sunday Night Football remained No.1 among adults 18-49 spot, it was tackled by CBS’ NCIS in total viewership, with the latter squeaking out a win for the period from September 24, 2012-May 22, 2013. Still, NBC is hyping a viewership victory by counting all 19 telecasts of Sunday Night Football starting September 5 and the 21.5 million they pulled in on average compared to NCIS‘ 21.3 million. The network is citing Nielsen’s allowance to broadcasters to track ratings results from a show’s debut even if it occurs before the season starts. Sticking to the boundaries of the season, the 26 scheduled airings of NCIS beat the 14 regularly scheduled broadcasts of SNF in the 2012-2013 season by just under 350,000 viewers. (See comprehensive series ranking lists for the 2012-2013 season according to both total viewership and Adults 18-49 after the jump)
Related: 2012-2013 Season Network Rankings
Within the confines of the 2012-2013 season start and end dates, SNF was essentially the same in terms of viewership and ratings as last year. Coming off a strong 10th season, NCIS was up 10% in viewers and even in the ratings. Replaced by Big Bang Theory in the second spot among the 18-49s, the Wednesday airing of American Idol fell 25% from last season. Elementary, the now cancelled Vegas and The Following were the only new shows to make it into the Top 20 most watched series this season. NBC’s Revolution joined Fox’s Following as the only new shows to make it into the Top 20 shows among Adults 18-49. CBS’ Rules of Engagement was the highest rated show to be cancelled this year while Vegas was the most watched show to get the axe. Among the Big 4 networks, NBC’s Community was the lowest rated scripted show of the season to be renewed with CBS’ Undercover Boss as the lowest rated unscripted show of the season to be returning. The CW’s Nikita was the lowest-rated show overall to be coming back. Here are the full final rankings:
UPDATE, THURSDAY AM: The final ratings for last Sunday’s season finale of NBC‘s Sunday Night Football are in: The Cowboys-Redskins game was seen by 30.3 million viewers to become the most-watched and highest-rated NFL regular-season primetime game ever on the network. Its viewership was up 10% from last year’s Week 17 game (Cowboys-Giants, 27.62 million), which was also a win-and-in game to determine the winner of the NFC East and the previous most-watched NBC regular-season primetime NFL game. The Cowboys-Redskins game also topped the 28.7 million for the Redskins-Cowboys Thanksgiving Day game on Fox to become the most-watched NFL game on any network this season. It is the most-watched regular-season primetime game on any network in 16 years (Packers-Cowboys, 31.5 million, Nov. 18, 1996 on ABC) and the most-watched NFL primetime regular-season final game in 18 years (32.0 million for 49ers-Vikings, Dec. 26, 1994 on ABC).
RATINGS RAT RACE: ‘Amazing Race’ Finale Down, Hallmark Movie Hits High For ABC; NBC’s ‘SNF’ Wins Night
Sunday saw a season finale, holiday specials and of course NFL football. The Green Bay Packers beat the Detroit Lions in the snow and NBC’s Sunday Night Football (13.6/21) again scored a touchdown as the night’s most-watched broadcast with 18.94 million viewers. Yesterday’s game was up a tenth from last week in time-zone-adjusted metered markets, but that number will likely change when the final ratings come in later today. With an average of 15.932 million, NBC won the night in total viewers and the adults 18-49 demo.
On CBS, the two-hour finale of Season 21 of The Amazing Race (2.6/6) was down 21% from last year’s fall finale on December 11, 2011. It also tied with the May 8, 2011 finale of Season 18 for Race’s lowest-rated finale ever. 60 Minutes (1.9/5) was down 42% from last week, but that was with football running into the network’s primetime schedule. At 10 PM, The Mentalist (1.6/4) was also down, 11%, from its last original two weeks ago.
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Sunday night was full of football and winter finales. ABC’s Once Upon A Time (3.1/7), Revenge (2.4/5) and the now-cancelled 666 Park Ave (1.4/3) all had their ends until next year. The fantasy drama was flat with last week, but Revenge was up 9% from last week’s Season 2 low and 666 Park Ave was up 17% from its November 25 show. Airing earlier in the evening before the finales, America’s Funniest Home Videos (1.6/4) was flat with last week.
The Dallas Cowboys beat the Philadelphia Eagles 38-33 last night and thanks to Sunday Night Football (13.5/21) in time-zone-adjusted metered markets, NBC won the night in overall viewers and the adults 18-49 demographic. Those numbers will likely change when the final figures come in later. Last night’s game was down 1% from the fast nationals of last week’s Packers-Giants game. Regional NFL football ran into CBS’ schedule, with primetime not starting until 7:41 PM and pushing everything back. All fast national ratings for the network this morning are approximate.