UPDATE, THURSDAY AM: The final ratings for last Sunday’s season finale of NBC‘s Sunday Night Football are in: The Cowboys-Redskins game was seen by 30.3 million viewers to become the most-watched and highest-rated NFL regular-season primetime game ever on the network. Its viewership was up 10% from last year’s Week 17 game (Cowboys-Giants, 27.62 million), which was also a win-and-in game to determine the winner of the NFC East and the previous most-watched NBC regular-season primetime NFL game. The Cowboys-Redskins game also topped the 28.7 million for the Redskins-Cowboys Thanksgiving Day game on Fox to become the most-watched NFL game on any network this season. It is the most-watched regular-season primetime game on any network in 16 years (Packers-Cowboys, 31.5 million, Nov. 18, 1996 on ABC) and the most-watched NFL primetime regular-season final game in 18 years (32.0 million for 49ers-Vikings, Dec. 26, 1994 on ABC). READ MORE »
RATINGS RAT RACE: ‘Amazing Race’ Finale Down, Hallmark Movie Hits High For ABC; NBC’s ‘SNF’ Wins Night
Sunday saw a season finale, holiday specials and of course NFL football. The Green Bay Packers beat the Detroit Lions in the snow and NBC’s Sunday Night Football (13.6/21) again scored a touchdown as the night’s most-watched broadcast with 18.94 million viewers. Yesterday’s game was up a tenth from last week in time-zone-adjusted metered markets, but that number will likely change when the final ratings come in later today. With an average of 15.932 million, NBC won the night in total viewers and the adults 18-49 demo.
On CBS, the two-hour finale of Season 21 of The Amazing Race (2.6/6) was down 21% from last year’s fall finale on December 11, 2011. It also tied with the May 8, 2011 finale of Season 18 for Race’s lowest-rated finale ever. 60 Minutes (1.9/5) was down 42% from last week, but that was with football running into the network’s primetime schedule. At 10 PM, The Mentalist (1.6/4) was also down, 11%, from its last original two weeks ago.
These days, when most TV folks express personal comments on-air they have to apologize so they can keep their jobs. Bob Costas is not one of those people. The NBC broadcaster’s latest show of ultimate power (remember when he …
Sunday night was full of football and winter finales. ABC’s Once Upon A Time (3.1/7), Revenge (2.4/5) and the now-cancelled 666 Park Ave (1.4/3) all had their ends until next year. The fantasy drama was flat with last week, but Revenge was up 9% from last week’s Season 2 low and 666 Park Ave was up 17% from its November 25 show. Airing earlier in the evening before the finales, America’s Funniest Home Videos (1.6/4) was flat with last week.
The Dallas Cowboys beat the Philadelphia Eagles 38-33 last night and thanks to Sunday Night Football (13.5/21) in time-zone-adjusted metered markets, NBC won the night in overall viewers and the adults 18-49 demographic. Those numbers will likely change when the final figures come in later. Last night’s game was down 1% from the fast nationals of last week’s Packers-Giants game. Regional NFL football ran into CBS’ schedule, with primetime not starting until 7:41 PM and pushing everything back. All fast national ratings for the network this morning are approximate.
Good news for ABC’s Once Upon A Time. After hitting a season low two weeks ago following a three-week streak of ratings gains, the fairytale drama (3.0/7 in adults 18-49) rebounded last night, up 11%. (ABC’s Sunday lineup was pre-empted for the American Music Awards last week.) But Once‘s lead-out, soap Revenge (2.2/5), didn’t follow suit, dropping 12% from its season low two weeks ago to a new low mark. ABC’s Sunday bookmark series, America’s Funniest Home Videos (1.6/4) and cancelled 666 Park Avenue (1.2/3), both held steady.
Fox continued to ride a ratings roller-coaster on Sunday as the network alternates with CBS in carrying NFL double-headers. It was Fox’s turn to air a late game yesterday, giving a boost to the animated comedy block. As usual, The Simpsons (3.3/8, up 38% from last week), was the biggest beneficiary as it followed immediately the network’s football coverage at 8 PM. Bob’s Burgers (2.0/5) was up 11%, Family Guy (2.8/6) up 8% and The Cleveland Show (1.9/4), airing at 9:30 PM, was up 19% from last week’s 7:30 PM telecast.
It’s been nine long years, but NBC’s primetime lineup has made the network No. 1 in this year’s November sweeps. “This is the first time we’ve been this happy in a long time,” NBC Entertainment chairman Bob Greenblatt said today. “It is possible to move the needle. There is a spring in our step.” When NBC last topped Adults 18-49 in November sweeps in 2003, it was showing The West Wing, Friends and ER. Now, with 25 of 28 nights counted, NBC has moved up from last year’s fourth spot to first. The network is averaging a 2.8 rating among adults 18-49 this fall, up 17% compared with the network’s 2.4 at the conclusion the November 2011 sweep. This year’s sweep started October 25 and ends tomorrow. Coming off the summer lead-in of the Olympics, the continuing success of Sunday Night Football and The Voice, plus strong numbers for the new Revolution and Go On, NBC has been solid week after week.
Among the four networks, NBC saw its adults 18-49 and Live+Same Day 18-49 number go up from last year while CBS, ABC and Fox saw declines. Fox went from the top spot of 3.1 to No. 3 with 2.4, down 26%. CBS went from 2.8 to second place with 2.4, down 14%. ABC went from 2.5 last year to fourth this year with 2.2, down 12%. CBS looks set to win the sweeps in terms of total overall viewers for the 11th straight year. The network is averaging 10.21 million viewers a night.
More bad news for a venerable ABC music awards show franchise. Following the all-time lows in adults 18-49 and total viewers for the Country Music Awards earlier this month, the American Music Awards last night (3.4/8 in 18-49, …
Once Upon A Time‘s impressive three-week streak of ratings increases came to a screeching halt last night as the ABC fairytale drama (2.7/7) dropped 23% from last Sunday to a series low. Football had a bigger effect on broadcast networks’ lineups last night as a Fox overrun bled deeper into primetime than usual, pushing the start of the net’s regular programming to 8:20 PM and providing an atypical competition for the others. Still, Once Upon A Time was steady from its first half-hour (2.7 in 18-49), which faced the football overrun, to the second (2.8), which didn’t, meaning that whatever regular viewers the series lost to football did not come back when the game was over. ABC’s America’s Funniest Home Videos (1.4/4), which took on the brunt of the football overrun from 7-8 PM, was down 18%.
ABC’s Revenge had already been on a ratings downswing even when its lead-in Once Upon A Time was climbing in the ratings over the past three weeks. Now with Once down, Revenge (2.4/5) dropped 11% to a season low. This is not good news for the sophomore soap, which has been a soft performer in its new high-profile Sunday 9 PM slot this fall. A little better news for newcomer 666 Park Ave (1.3/3), which may have finally found the bottom, even with last Sunday’s series low. As ABC is nearing back order decision on its freshman series, the question is whether a 1.3 demo rating would be enough to warrant an order for the supernatural drama, whose chances of continuing had diminished over the last few weeks.
This is what a long hiatus could do to a network’s lineup. Fox’s Sunday comedy block posted across-the-board double-digit ratings declines last night in its return from a month-long break for baseball coverage. The comedies dropped despite following an NFL overrun last night vs. a Simpsons rerun in their last outing four weeks ago. For The Cleveland Show (1.9/5 in adults 18-49), the hiatus came right after its Oct. 7 season premiere. In its second airing for the season, the animated comedy last night was down 14% from its opener. The Simpsons (2.6/6) was down 16% from four weeks ago, Bob’s Burgers (1.8/4) down 22%, Family Guy (2.5/6) down 26% and American Dad (1.9/4) down 27%.
ABC’s Once Upon A Time (3.5/8) climbed another tenth in 18-49 from last Sunday to post its third straight week of ratings gains and finish again as the highest-rated drama of the week in Live+Same Day. ABC also got good news at 7 PM where veteran America’s Funniest Home Videos (1.7/4) was solid, up a tenth (31%) for a second consecutive week-to-week ratings increase and a season high. But Revenge (2.6/6) shed another tenth as it continued its slide. And freshman 666 Park Avenue (1.4/4), whose fate is about to be decided shortly as it doesn’t have a back episodic order, didn’t help its cause, down 13% from last week to a series low. With one exception, the spooky drama has declined every week since its debut to tie 23-year-old AFHV that airs in the low-rent 7 PM hour last night.
Fox did not catch a break with the World series this year. First, none of the big TV audience draws, The Yankees or the Red Sox, made it to the final, sending ratings down double-digits for the opening games. Then the Giants swept the series in four games. The NLCS championship series at least went to seven games, but Fox could’ve used three more nights of World Series ratings instead of reruns in a fall season it’s been struggling, down double-digits from last year. To make things worse, the deciding Game 4 went against football on NBC, which won the face-off. In the time-adjusted metered market households, Sunday Night Football drew a 11.4 rating/17 share vs. 10.6/16 for the World Series. The Broncos-Saints SNF game was virtually even with last week’s 11.7 rating against Game 6 of the NLCS series. Fox still won the night in 18-49 with help from an NFL overrun.
It was good news all around for ABC on Sunday. The only major broadcast network not to air live sports in primetime last night saw its entire scripted lineup post week-to-week ratings increases. Once Upon A Time (3.3/8) was up 10%. Revenge (2.8/6) was up a tenth for a second consecutive week, while rookie 666 Park Avenue reversed its downward ratings trend since the series premiere, up 20%. The only show in the negative column for ABC last night was America’s Funniest Home Videos (1.3/4), which was down a tenth facing an hour of NFL overrun on CBS.
That overrun, whose exact duration was 56 minutes, pushed the start of CBS’ primetime. That was bad news for East Coast fans of The Mentalist, which started a couple of minutes before 11 PM, and great news for Steven Spielberg and his upcoming film Lincoln. 60 Minutes, which aired a segment on Spielberg and his new movie, shot up 75% from last week to a 3.5/9 in adults 19-49 following the football overrun. The gains didn’t carry over to the 9 PM hour where The Amazing Race (2.3/5) was down 12% from last week. But at 10 PM, The Good Wife (1.9/5) is currently running up 12% from last week. Is the female-skewing drama better suited for 10 PM where it doesn’t have to face ABC’s similarly targeted Revenge?
It’s hard to do a report on a night where ratings for the top attractions are incomplete (Sunday Night Football) or not yet available (the season premiere of AMC’s The Walking Dead). Still, it is clear that NBC dominated another Sunday night with football. The Green Bay-Houston matchup drew a 12.6/20 in metered-market households, up 8% from last week and 13% from the Week 4 game last fall. SNF towered over Game 1 of baseball’s National League Championship Series between St. Louis vs. San Francisco on Fox. In the non-time-adjusted fast nationals, football won vs. baseball 6.9 to 1.9 among adults 18-49.
This is good news for Fox’s The Cleveland Show, whose future beyond the current fourth season is in limbo: The Family Guy spinoff kicked off Season 4 with a 2.2/6 among adults 18-49 at 7:30 last night. That was up 22% from the show’s 7:30 PM premiere last fall and the animated comedy’s highest-rated telecast ever. Cleveland was helped by a solid lead-in from a The Simpsons repeat (2.0/6) at 7 PM, which was juiced up by a NFL coverage in 17% of the country. At 8 PM, The Simpsons‘ annual Treehouse Of Horror episode (3.1/8) was down 18% from the show’s season premiere last week, which was boosted by an NFL overrun. Bob’s Burgers (2.3/6) was down 12% from its season premiere, while Family Guy (3.4/8) and American Dad (2.6/6) perked up — both up a tenth from their season openers last Sunday.
NBC is expected to once again win the night in adults 18-49 and total viewers with Sunday Night Football, though the San Diego Chargers-New Orleans Saints game (11.7 rating/19 in the metered markets) was down 25% from last week’s Giants-Eagles matchup.
Ratings Rat Race: ’666 Park Ave’ Starts Low; ‘Once’ & ‘Revenge’ Return On Par; CBS, Fox Shows Down; ‘SNF’ Logs Best Week 4 Game
ABC’s fairytale drama Once Upon A Time made a solid return last night with a 3.8/10 in adults 18-49, a tenth below the fast national for its big series debut last fall. It was the highest-rated scripted series of the night despite Fox’s lineup getting an NFL boost. Soap Revenge posted a 3.2/7 in its second-season premiere in the new Sunday 9 PM slot. It was a respectable showing — a tenth below its series premiere last fall in the Wednesday 10 PM slot with a huge Modern Family lead-in and up 7% from the final season opener of Desperate Housewives in the Sunday 9 PM berth last September. It also dominated CBS’ The Good Wife (1.8/4) in the time period. But ABC’s new spooky drama 666 Park Avenue (2.2/5) was off to a slow start at 10 PM, down 29% from last fall’s debut of the now-defunct Pan Am.
UPDATE: According to time-adjusted fast nationals, ABC’s telecast of the Primetime Emmy Awards last night drew 13.2 million viewers and a 3.8 rating among adults 18-49. In the demo, it was down 10% from last year’s …
Last night’s Sunday Night Football game between the Detroit Lions and San Francisco 49ers averaged a 13.9 rating/23 share in metered-market households. That was down 23% from the record-setting SNF season premiere last Sunday and down 11% from the Week 2 game last year between the Eagles and Falcons, which featured Michael Vick.
It turns out the season premiere of NBC‘s Sunday Night Football featuring Peyton Manning and the Denver Broncos against the Pittsburgh Steelers was the highest-rated SNF ever. It pulled in a 16.5/29 rating. The previous titleholder was last season’s final-week deciding game between the Dallas Cowboys and New York Giants, which drew a 15.7/25. With an audience of 27.57 million, this weekend’s game, which saw Manning’s debut with Denver, was the second-most-watched regular-season primetime game ever on NBC. (Last year’s Cowboys-Giants game drew 27.62 million viewers. This year’s SNF opener was up 8% in household ratings and 7% in viewership over last year’s Cowboys-New York Jets SNF opener, which earned a 15.3/25 rating and 25.8 million viewers.
NBC really punched the ball into the end zone last night. The network’s Sunday Night Football broadcast of the Denver Broncos-Pittsburgh Steelers game in the first weekend of the NFL‘s regular season garnered the best overnight rating — 18.0 — for any regular-season NFL game on any network in 14 years. (The record-holder is the December 15, 1997 game between Denver and the San Francisco 49ers, which earned a 19.3 rating.) Last night’s Broncos’ victory and 18.0/29 rating in metered-market households also scored NBC its best primetime regular season rating ever. The game, which featured Peyton Manning’s debut with the Broncos, beat the 17.7 rating of the September 9, 2010 telecast of the Minnesota Vikings vs. New Orleans Saints. Last night’s game was also up from the first game last year on NBC between the Dallas Cowboys and New York Jets, which landed a 16.9/27. Fast-affilate ratings are not time-zone adjusted, so expect Sunday’s numbers to change later in the day. As it is, with an audience of 20.1 million, NBC won the night in viewers and the adults 18-49 demo.
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