NBC Unveils ‘Sunday Night Football’ Schedule

By THE DEADLINE TEAM | Tuesday April 17, 2012 @ 4:50pm PDT

NBC hopes to retain the ratings power of its Sunday Night Football franchise, unveiling today the 19 NFL games it will show in primetime for the 2012-13 season. The lineup kicks off Wednesday, September 5 when the Super Bowl champion New York Giants host their division rival — and TV favorites — the Dallas Cowboys. On September 9, Peyton Manning makes his first start with his new team, the Denver Broncos, at home in a match-up with the Pittsburgh Steelers in the season’s first Sunday night game. Former Broncos quarterback Tim Tebow makes his first appearance on SNF when his new team the New York Jets hosts the New England Patriots in the first Thanksgiving night game. NBC will broadcast a Thanksgiving game each season through 2022 as part of its new NFL agreement. Here’s the full SNF schedule: READ MORE »

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NFL Season Gets Rare Wednesday Kickoff To Make Way For Obama Speech

By PATRICK HIPES, Managing Editor | Wednesday March 28, 2012 @ 9:15am PDT

It looks like another speech from President Obama is behind the NFL‘s decision to move its regular-season opener between the Dallas Cowboys and Super Bowl champion New York Giants to a Wednesday this year — … Read More »

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RATINGS RAT RACE: Series High Overnight Rating For NBC’s ‘Sunday Night Football’

By NELLIE ANDREEVA | Monday January 2, 2012 @ 9:26am PST
Nellie Andreeva

Last night’s Cowboys-Giants game on NBC posted a 17.1, the highest overnight rating in the six-year history of Sunday Night Football. That was also the best overnight for any Sunday or Monday primetime NFL game in 13 years … Read More »

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RATINGS RAT RACE: Football Dominates Sunday

By NELLIE ANDREEVA | Monday December 19, 2011 @ 10:40am PST
Nellie Andreeva

Sunday’s ratings race is too close to call in the fast nationals, but one thing is certain — NFL football will deliver the nightly win for the network that will come up on top in the finals, CBS or NBC. … Read More »

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UPDATE: NBC, CBS And Fox Score Nine-Year NFL Extensions Taking Them To 2022

By PATRICK HIPES, Managing Editor | Wednesday December 14, 2011 @ 12:49pm PST

UPDATED: The NFL said that this is the longest TV deal ever for the league’s broadcast rights. Although terms weren’t disclosed today, the total package for America’s most popular sport is now estimated at $7 billion (counting  earlier cable-rights deals with ESPN and DirecTV). That’s even more than the lofty increases some were expecting. The NBC contract solidifies the network’s flagship Sunday Night Football and includes a primetime game on Thanksgiving. The CBS agreement provides it access to AFC and NFC games for the first time in the same season. The networks will continue rotating the Super Bowl broadcasts; NBC is up next this season. “The agreements would not have been possible without our new 10-year labor agreement and the players deserve great credit,” NFL commissioner Roger Goddell said. “Long-term labor peace is allowing the NFL to continue to grow, and the biggest beneficiaries are the players and fans.” The league also plans to add to the number of Thursday night games carried by the NFL Network, but how many has yet to be decided. Here are the releases announcing the deals, starting with NBC:

NEW YORK – December 14, 2011 – NBCUniversal today agreed to a new and extensive media rights agreement to extend its NFL rights package through the 2022 season. The new agreement includes many enhancements that broaden the exposure of NFL content on NBC, and across other NBCUniversal platforms.

“This is a great day for NBCUniversal and the NBC Sports Group. There is no more powerful programming on television than the NFL and no better program than Sunday Night Football. The long-term agreement announced today provides us with significant enhancements to our existing NFL package, ensures that we will continue our partnership with the NFL for many years, and adds tremendous value to the many assets of NBCUniversal. We could not be more pleased,” said Steve Burke, CEO, NBCUniversal.

“Sunday Night Football on NBC is the most-watched program on primetime television, and we’re excited to continue our long-term partnership with the NFL,” said Mark Lazarus, Chairman, NBC Sports Group. “The new primetime Thanksgiving game starting in 2012, the upgraded playoff package and the three Super Bowls are all major enhancements to our new agreement. The additional digital and programming rights add tremendous value to the NBC Sports Group portfolio.”

This new and extensive media rights agreement includes many enhancements vs. the previous agreement:

Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’ Hits New Low, ‘Amazing Race’ Finale Down

By NELLIE ANDREEVA | Monday December 12, 2011 @ 9:49am PST
Nellie Andreeva

ABC’s Once Upon A Time is looking a little less magical these days. Airing in the 8 PM hour, which has been impacted by viewer erosion due to holiday shopping, the fairytale drama hit a series low for a third consecutive week with its fall finale last night. It posted a 2.9/7 in adults 18-49, down 9% from last week. Proving once again that movies — original or theatrical — don’t do well on broadcast TV, ABC’s rebroadcast of Charlie And The Chocolate Factory posted a soft 1.3/3 from 9-11 PM. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Desperate Housewives’ & ‘Pan Am’ Hit Lows

Nellie Andreeva

With a monster football overrun, Fox’s animated comedies posted double-digit increases last night, while ABC’s dramas posted series lows. Rookie Once Upon A Time (3.1/7) was down 9% from last week, veteran Desperate Housewives (2.6/6) was down 13% from its … Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’, ‘Allen Gregory’ Hit Series Lows, ‘Hallmark Hall Of Fame’ Barely Registers On New Net

Nellie Andreeva

As Americans were wrapping up the four-day Thanksgiving weekend last night, some stayed away from their TVs, leading to depressed ratings for the broadcast networks. (We’ve yet to get numbers for The Walking Dead fall finale on AMC.) ABC may be having second thoughts about picking up the Hallmark Hall Of Fame original movie franchise after it was dropped by CBS at the end of last season. In the franchise’s first ABC outing, the telefilm Mitch Albom’s Have A Little Faith posted an underwhelming 1.1/2 in 18-49, down a whopping 48% from November Christmas, which aired on CBS on the same night last year. In 18-49, Have A Little Faith was by far the lowest-rated program of the night despite having the night’s highest-rated entertainment program as a lead-in: freshman drama Once Upon A Time, which slipped 11% from its last original two weeks ago to a series low but still robust 3.4/8. At 7 PM, America’s Funniest Home Videos (1.8/4) was up 6%.

Following an NFL overrun, Fox’s The Cleveland Show (1.9/5) was up 6% from its 7:30 PM time slot premiere last Sunday. The Simpsons (2.6/6) was down a tenth, while rookie Allen Gregory (1.5/3) accelerated its ratings descent, down 15% to a new series low. How long before Fox swaps Allen Gregory and Cleveland? At 9 PM, Family Guy (2.8/6) was down 13%, and American Dad (2.2/5) was down 8%. Read More »

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RATINGS RAT RACE: ‘Once Upon A Time’ Still Strong, ‘Desperate Housewives’ Rises

Nellie Andreeva

ABC’s Once Upon A Time continued its impressive freshman run last night, posting a 3.8/9 in adults 18-49. That was up a tenth from the fairytale drama’s fast national the previous week (flat with the national) and the highest demo mark for any non-sports program last night. Even more impressive, Once Upon A Time accomplished that with the lowest-rated Sunday broadcast program as its lead-in, America’s Funniest Home Videos (1.7/4, up 13% from its most recent episode three weeks ago). Desperate Housewives (3.0/7) ended a run of originals on a high note, up 7% from last week, as the dramedy heads into a three-week hiatus. Rookie Pan Am (1.8/4), which is expected to find out its fate this week, posted yet another 1.8 fast national demo rating (it was adjusted down a tenth last Sunday).

NBC once again dominated Sunday’s primetime with Sunday Night Football‘s Patriots-Jets came, which drew a 14.5 overnight rating/23 share, up 2% from last week and from last year’s Week 10 game between the Patriots and Steelers. In another repeat from last Sunday, Fox’s comedies had an NFL overrun as a lead-in, making week-to-week comparisons fair: The Simpsons (3.5/8) was down 5%. Allen Gregory (2.0/5) shed another tenth as the newbie is yet to bottom out. Family Guy, which featured a controversial 9/11 storyline, was up a tenth from the show’s fast national last Sunday (flat with the national). American Dad was down a tenth. Read More »

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RATINGS RAT RACE: NFL Football Tops The Night, ‘Once Upon A Time’ & ‘Simpsons’ Tied

Nellie Andreeva

The veteran and the rookie led the entertainment pack last night as Fox’s The Simpsons, the longest-running primetime scripted series on air, tied newcomer Once Upon A Time as the highest-rated non-sports program with a 3.7/9 in adults 18-49. For ABC’s Once Upon A Time, this is a modest 5% dip from last week; The Simpsons too was down slightly from last week’s Treehouse of Horror (8%). But The Simpsons had a 10 times bigger lead-in from the NFL game overrun vs. a Once Upon A Time repeat (1.1/3) for the ABC fairytale series, which also hit a series high in adults 18-34. Once Upon A Time‘s lead-out, veteran dramedy Desperate Housewives (2.8/6), was down 10% from last week, while freshman drama Pan Am continues to be stuck at a 1.8/4. The order was reversed at Fox, where the rookie was following the veteran. In its second week behind The Simpsons, new animated comedy Allen Gregory (2.1/5) was down 13% from its soft premiere to rank as the lowest-rated Fox series last night. Family Guy (3.0/7) was down 6%, followed by American Dad (2.5/6), down 7% from its last original seven weeks ago. Read More »

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RATINGS RAT RACE: Strong Start For ‘Once Upon A Time’, World Series Tops Football

Nellie Andreeva

UPDATED: Launching in the Sunday 8 PM slot once occupied by The Wonderful World Of Disney, ABC’s fairytale drama Once Upon A Time got off to a great start last night, pulling in a 3.9 rating/10 share among adults 18-49 and 12.8 million viewers against NFL football on NBC and the World Series on Fox. This is ABC’s highest-rated new series premiere this fall and the season’s No. 1 drama debut in 18-49 on any network. Once Upon A Time more than doubled last week’s delivery of its predecessor in the time slot, reality veteran Extreme Makeover: Home Edition (1.9/5). It also more than doubled its lead-in last night, America’s Funniest Home Videos (1.5/4), which was flat with last week. The big opening for Once Upon A Time helped veteran Desperate Housewives (3.0/7) post a 11% week-to-week increase for its best demo number this season since the premiere. The halo effect didn’t stretch to 10 PM, where freshman Pan Am (1.8/5) was even with last week. The period drama is yet to get word on a back order as ABC wanted to see how the show performs with Once Upon A Time in the lineup. The result is inconclusive, but more on the disappointing side. Still, I hear ABC brass continues to support the 1960s series and did another promo photo shoot for it this past weekend. Read More »

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Ratings Rat Race: ‘X Factor’ Makes Sunday Appearance, ‘Pan Am’ Sheds Another Tenth

Nellie Andreeva

After a couple of weeks of declines, ABC’s Sunday lineup stabilized, though probably not at levels the network would’ve liked. America’s Funniest Home Videos (1.5/4) was up a tenth from last week’s fast national; Extreme Makeover: Home Edition (1.9/5) was down a tenth; Desperate Housewives was flat with its most recent fast national, which tied a series low (down a tenth from the final); and Pan Am (1.8/4) was down a tenth. While the 5% week-to-week drop for Pan Am was a vast improvement over last week’s 27% tumble, the rookie has to reverse its downward course if it hopes to stick around for a while.

Fox’s The X Factor (3.3/8) was down 8% from its fast national rating on Thursday. There were  mitigating factors: The series aired out of pattern and the network had 24 hours to promote it after the ALCS baseball playoff series wrapped on Saturday in six games, allowing the network to slide in X Factor on Sunday, which had been left open for a potential seventh game. There was also the deciding baseball playoff Game 6 on TBS. On the flip side, X Factor last night had a stronger-than-normal lead-in from the afternoon football game overrun. Still, X Factor was the highest-rated entertainment program of the night. Read More »

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RATINGS RAT RACE: ‘Pan Am’ Drops 27%, ‘Desperate Housewives’ Ties Series Low

Nellie Andreeva

UPDATED: There is no final-season bump for ABC’s Desperate Housewives. Last night’s episode of the veteran dramedy (2.7/6 in adults 18-49, 8.5 million viewers ) was down 10% in the demo from last week. It matched the series low in … Read More »

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RATINGS RAT RACE: ‘Pan Am’, Everything Else Down On Sunday

Nellie Andreeva

UPDATED: After a promising start, ABC’s 1960s drama Pan Am (2.5/8 in adults 18-49) fell 19% in Week 2. It closed a night of across-the-board declines for ABC. America’s Funniest Home Videos (1.5/4) set the tone with its season premiere … Read More »

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RATINGS RAT RACE: ‘SNF’ Tops, ‘Pan Am’ Starts Well, ‘Desperate Housewives’ Down

Nellie Andreeva

UPDATED: NFL football was a major factor in primetime last night as it handed NBC a nightly ratings win, secured Fox’s second place via an overrun and wrecked havoc in CBS’ primetime lineup because of local NFL overruns in 10% of the country, including top markets like New York and Philadelphia.

ABC, the only network that does not carry professional football, got good ratings news about newcomer Pan Am and bad news about veterans Desperate Housewives and Extreme Makeover: Home Edition. Pan Am (3.1/8 in adults 18-49, 10.9 million) held onto 100% of its Desperate Housewives demo lead-in and added 1.1 million viewers. Pan Am, which gives ABC a second promising new drama this season along with Revenge, which opened to a 3.3/9 on Wednesday, became the first program to build on Desperate Housewives in total viewers since May 2006 when Grey’s Anatomy aired in the Sunday 10 PM slot. Of course, Desperate Housewives is not the ratings juggernaut it once was. The dramedy’s final season opened with a 3.1/7 and 9.8 million viewers last night. That was down 28% from last season’s debut and the series’ lowest rated premiere ever. Its lead-in, back-to-back episodes of Extreme Makeover: Home Edition (1.3/4, 2.3/6) were down 13% and 8%, respectively, from last season despite featuring First Lady Michelle Obama.

Following a highly-rated football overrun, Fox’s veteran The Simpsons (3.8/10) was up 3% from last fall’s debut but back then, Fox’s animated lineup did not have a big lead-in from a football overrun on the opening Sunday of the season. (Under their agreements with the NFL, CBS and Fox alternate in carrying the late Sunday game.) The Cleveland Show (3.1/7) was even with its premiere last fall, a half-hour Family Guy (4.1/9) was down 9% from last year, when its season opener was hourlong, and American Dad (3.0/7) was also flat with its debut last season, which was delayed by a week. Family Guy and The Simpsons finished the night as the top 2 non-sports programs of the night in 18-49. Read More »

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RATINGS RAT RACE: Emmy Overnights On Par With Last Few Years

Nellie Andreeva

UPDATE 10:15 AM: Fox just released the time-adjusted fast nationals for last night’s Emmy Awards. The ceremony drew a 4.2 rating in adults 18-49, up a tenth from last year’s telecast on … Read More »

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New Broadcast Season: Which Network’s Got The X Factor?

Nellie Andreeva

The broadcast season unofficially kicks off tonight. And just like in a kids board game, the youngest of the networks, the CW, got to start first, unspooling its new series Ringer starring Sarah Michelle Gellar. Also launching tonight are the new seasons of the CW’s 90210 and NBC’s Parenthood, marking the unofficial start of the new season, which kicks in on Monday. Here are the networks’ standings going into the fall season:

With Yankees, Red Sox and Phillies on tap for baseball’s postseason this year, along with the heavily promoted The X Factor and new big-budget dinosaur drama Terra Nova, Fox is in a position to significantly outperform last fall when the network carried the National League Championship Series and had two DOA shows, drama Lone Star and comedy Running Wilde. The question marks at the network this fall are the new comedies, New Girl and I Hate My Teenage Daughter, though both are propped up by solid lead-ins, Glee and X Factor, respectively, and whether Glee and House can rebound after a disappointing 2010-11 season. If the stars align and X Factor lives up to its ratings expectations, Fox may win the fourth quarter as it did two years ago when it also had the American League Championship Series and the highly rated freshman season of Glee.

Fox’s main rival for the top spot in the fall will be the epitome of stability, CBS, which will get a ratings boost from the re-launch of Two and a Half Men. The consensus is that CBS has potential breakout hits on its hands with new Monday comedy Two Broke Girls, which is launching behind the much-hyped return of Two and a Half Men, and possibly Thursday drama Person of Interest. The network is getting high marks for taking its aging series such as the CSI franchise and Survivor and relocating them to troubled spots on the schedule that they shore up. The network is expected to accomplish that again this season with the mothership CSI series, which is moving to Wednesday 10 PM, with its replacement on Thursday, Person of Interest, looking to do at least as well as CSI if not better. The only question marks at CBS are new Thursday 8:30 comedy How To Be a Gentleman and where Men will settle after the initial ratings spike. Read More »

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‘Sunday Night Football’ Posts Best Season-Opening Rating In 15 Years, Sets Series High

By NELLIE ANDREEVA | Monday September 12, 2011 @ 8:15am PDT
Nellie Andreeva

After breaking a slew of rating records last year, NBC’s Sunday Night Football is showing no signs of slowing down. Last night’s season opener between the Cowboys and Jets drew a 16.9 overnight rating/27 share — the best overnight rating for any Week 1 primetime game on Sunday or Monday night in 15 years (since the Sept. 2, 1996 game between the Cowboys and the Bears on ABC). It was up 3% over last year’s SNF opener and 26% over the 2009 SNF opener. What’s more, the Cowboys-Jets faceoff was the top-rated Sunday Night Football game ever. Fueled by football, NBC dominated Sunday primetime. Read More »

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Is Dick Ebersol Back At NBC Sports?

By THE DEADLINE TEAM | Tuesday August 30, 2011 @ 1:12pm PDT

On the same day that NBCUniversal announced it has picked Jim Bell to executive produce coverage of the 2012 Summer Olympics in London comes a report that former NBC Sports guru Dick Ebersol is returning to the fold in an … Read More »

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