Super Bowl Ad Teaser: ‘Pompeii’

By | Saturday February 1, 2014 @ 10:03am PST

Paul W.S. Anderson’s Pompeii is a lot of things: he-man gladiator tale, disaster film, upstairs/downstairs romance. But that last part is relegated to the sidelines in this 30-second peek at the ad that will air during tomorrow’s Super Bowl. Kit Harington, Emily Browning, Jared Harris, Kiefer Sutherland, Carrie-Anne … Read More »

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Super Bowl Ad Teaser: ‘The Amazing Spider-Man 2′

By | Thursday January 30, 2014 @ 8:41pm PST

Among the plugs for beer, chips, cars, beer, GoDaddy, Cheerios and beer this Sunday, expect to get another glimpse at Sony‘s superhero sequel. Andrew Garfield is back as the Webbed One in The Amazing Spider-Man 2, doing battle against Electro, romancing Emma Stone, saving the world and … Read More »

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Super Bowl XLVIII: 4 Movie Studios Buy In; Local TV Markets Ask Unprecedented Numbers For Ads

By | Wednesday December 11, 2013 @ 8:16pm PST

2014 Super Bowl Commercial CostEXCLUSIVE:  With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they’ll get them, but the local markets definitely are hoping to bring in the big bucks by gameday on February 2. According to one media buyer with more than 30 years of experience, the local Fox station in New York is asking $1 million per 30-second spot, while in L.A., the asking price is $550,000 per :30. As for other top TV markets, the local Fox station in Chicago is asking for $400,000 per, and Dallas wants $215,000.

Related: Want To Buy An Ad During The Super Bowl? Too Late, Says Fox

“It’s crazy to pay this at the local level, but they get that or a little under,” the buyer said. “In New York, even though they ask $1 million, they’ll probably get $850,000 per 30. But even so, it’s an incredible amount.”

The viewership numbers for the NFL‘s Super Bowl Sunday are astounding. Last year, an average of 108 million viewers watched the Baltimore Ravens defeat the San Francisco 49ers — despite a 34-minute power outage in the stadium. With numbers like that, it’s no wonder that even the pregame show asks are as high as $2.5 million and lower down to $100,000, depending on where the spot runs.

Related: Fox’s ‘Brooklyn Nine-Nine’ Gets Post Super Bowl Slot

Fox and the other networks sell Super Bowl advertising nationally noting t2014 Super Bowl Commercial Costhe return of investment.  According to Neil Mulcahy, EVP of Fox Sports Sales, “The return on investment for a unit bought for $2 million is $10 [million] or $11 million with Super Bowl ads, because they are played repeatedly you can have 30 days of exposure [for one buy].”

The market research data Fox is quoting is now six years old, and that return on investment is likely higher now. The data all centers on research from a MillwardBrown report commissioned in 2007 by Fox, CBS and NBC — the networks that have an interest in selling the Super Bowl. The report specifically states: “One Super Bowl spot generates as much sales as 250 regular TV spots. … Advertisers on average garner more than 11% sales uplift in the month following the game.”

Perhaps, it would serve the networks well to commission a new study. I mean, a six-year-old study? Come on, guys, it’s time.

Related: Bruno Mars Confirmed For Super Bowl XLVIII Halftime Show
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Taco Bell Has Super Bowl’s Most-Watched Ad: TiVo

By | Monday February 4, 2013 @ 7:13am PST

Here’s an interesting insight about last night’s Super Bowl viewing in the data that TiVo collects from 30,000 DVR users — which shows what they watched live, as Read More »

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Which Super Bowl Ads Were Best Or Worst?

By | Sunday February 3, 2013 @ 7:50pm PST

Watch the Super Bowl ads there. Comment here. This was their order: Hyundai – Epic Playdate, Century 21 – Mini Mart, World War Z Big Game Spot, Pizza Hut – Hut Hut Hut, The Lone Read More »

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TiVo: Hollywood’s Super Bowl Ads Low Ranked By Viewers

By | Monday February 6, 2012 @ 6:22am PST

Super Bowl Spot: ‘Star Wars 3D’
Super Bowl Spot: ‘Act Of Valor’

Super Bowl Spot: ‘Marvel’s The Avengers’
Super Bowl Spot: ‘John Carter’
Super Bowl Spot: ‘Battleship’
Super Bowl Spot: ‘Dr. Seuss’ The Lorax’
Super Bowl Sneak Peek: ‘The Dictator’

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Which Super Bowl Ads Topped Or Tanked?

By | Sunday February 5, 2012 @ 4:42pm PST

Who didn’t choke up for Clint Eastwood and his ‘Halftime in America’ car pitch? But Samsung Galaxy Note cell phone spot was the absolute worst. (And giving a we-know-it’s-crappy wink at the end doesn’t forgive it.)

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Are Studios Wasting Money On Their Super Bowl Ads?

It sure looks that way to Kantar Media’s SVP for Research Jon Swallen, who tracks the Super Bowl ad business closely. While other sponsors use the year’s most-watched TV event to showcase their funniest, most interesting, or most touching work, “nobody remembers (movie) commercials,” he says. “That’s because they run the same ads that they run all the time. In the Super Bowl it pales in comparison (to everything else) yet they pay the same money.” Last year no movie ad ranked among the 10 most watched, and re-watched, Super Bowl spots among TiVo owners, the DVR company reported. And the competition probably will be even tougher than usual in this Sunday’s game on NBC between the New England Patriots and the New York Giants. Swallen says we should see an increase in ads that will run a full minute or more. Madison Ave was impressed by the buzz Chrysler generated last year with its two-minute ode to Detroit featuring Eminem. Last year there were 10 ads lasting at least a minute, and they accounted for about 16% of all the spots, Kantar says. Read More »

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Super Bowl Sneak Peek: ‘The Avengers’

By | Wednesday February 1, 2012 @ 12:20pm PST

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Super Bowl Sneak Peek: ‘The Dictator’

By | Wednesday February 1, 2012 @ 12:15pm PST

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