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Super Bowl XLV Most Watched TV Show; Post-Game ‘Glee’ Trails ‘Undercover Boss’

Nellie Andreeva

SECOND UPDATE 12:15 PM: Last night’s Super Bowl XLV now stands as the most watched program in TV history with an audience of 111 million viewers, topping last year’s Super Bowl (106.5 million) and the series finale of M*A*S*H in 1983 (106 million). This is the fourth consecutive Super Bowl to set a viewership record for the NFL showcase and helped Fox become the first network ever to exceed 100 million viewers (100.9 million) for a night of primetime.

UPDATE 10:30 AM: According to the just released time-adjusted fast nationals for Fox’s telecast of Glee after the Super Bowl last night, the musical dramedy averaged an 11.1 rating among adults 18-49 and 26.8 million viewers. That was well below the 38.7 million viewers who tuned in for the premiere of Undercover Boss on CBS after the Super Bowl last year but higher than the 22.9 million viewers for NBC’s The Office 2 years ago. (In 18-49, Glee‘s rating was only a tenth higher than Office‘s 11.0) It was the best performance for a scripted series after the big game since House on Fox in 2009 (29 million viewers.) Overall, it was the third largest audience for a post-Super Bowl scripted series in the past 12 years behind ABC’s Grey’s Anatomy (37.9 million in 2006) and House. But topping the list are the two unscripted series that aired after the … Read More »

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The Good, Bad, Ugly Super Bowl XLV Ads

Super Bowl XLV: Game Day For Movie Ads

(Live-blogging; refresh for updates): Christina Aguilera can’t remember the words to America’s National Anthem, the Super Bowl XLV was a great game that ended with controversy, and the Green Bay Packers won over the Pittsburgh Steelers 31-25. (As for that awful halftime show, I know where all the Tron: Legacy jumpsuits went to be recycled.) But now we can start judging this year’s crop of $3 million-for-30 seconds Super Bowl ads.

The car and tire ads are back with a vengeance, and Kia’s Optima commercial looked like an Indiana Jones movie on steroids with all those cool backdrops and special effects. The Doritos ads are great, especially the gross one where a guy sucks Doritos crumbs off his co-workers’ fingers and pants. But the Pepsi Max commercial sucked. Really, there are people who think hit-him-in-the-nuts gags still generate yucks?

The Coca-Cola ad was ridiculously over-the-top with dragons losing their firepower. I was surprised by the fabulous Volkswagon Passat ad featuring a pint-sized Darth Vader (see the longer version here) as well as by that Teleflora commercial starring Faith Hill and “your rack”. But that Ericsson Android phone ad with the human thumbs was, in a word, creepy.

Snickers received a lot of ink last year with its Betty White commercial during the Super Bowl. This year its parent company Mars tried to get hit by lightning … Read More »

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Super Bowl TV Spot: Fox’s ‘Terra Nova’

Nellie Andreeva

Here is a first look at Fox’s Steven Spielberg/Peter Chernin-produced prehistoric drama Terra Nova. The network just debuted the first promo  during the Super Bowl. Similar to the Avatar-flavored trailer shown at TCA, the new promo for the first time peeks at the show’s special effects, featuring a few shots of dinosaurs. Now Terra Nova looks like Avatar meets Jurassic Park. The series is set to premiere in the fall after a preview in May.

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Super Bowl TV Spot: Fox’s ‘The X Factor’

Nellie Andreeva

Fox is premiering promos for 2 hyped new series during its telecast of the Super Bowl: one for Simon Cowell’s X Factor and one for the Steven Spielberg-produced prehistoric saga Terra Nova. Here is The X Factor spot. Just like the first teaser released in November, the new one is heavy on CG animation. But this time, it’s all about star and producer Simon Cowell. I’d describe it as cool with a touch of megalomania:

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Super Bowl Spot: J.J. Abrams’ ‘Super 8′

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Super Bowl Spot: Marvel’s ‘Thor’

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Super Bowl Spot: Fox Feature Toon ‘Rio’

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Super Bowl Spot: ‘Fast Five’

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Super Bowl Spot: ‘Cowboys And Aliens’

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Sneak Peek Of Super Bowl Spot: ‘Pirates Of The Caribbean: Stranger Tides’

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