Super Bowl Ad Teaser: ‘Captain America: The Winter Soldier’

By | Friday January 31, 2014 @ 7:49am PST

Marvel has dropped a quick clip of some new footage from Captain America: The Winter Soldier, giving a hint of what to expect when the next trailer for the pic is released during Sunday’s Super Bowl. Chris Evans, Scarlett Johannson and Robert Redford star in the sequel … Read More »

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Jerry Seinfeld Says He And Jason Alexander Not Shooting Super Bowl Ad Outside Tom’s Restaurant … Sorta

By | Thursday January 30, 2014 @ 11:24am PST

Jerry Seinfeld says he and Jason Alexander were not shooting a Super Bowl ad when they were spotted recently filming outside Tom’s 220px-Jerry_Seinfeld_2011_ShankboneRestaurant in New York this month (Tom’s exterior was used in Seinfeld’s long-running NBC comedy series). … Read More »

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RATINGS RAT RACE: ‘Chicago P.D.’, ‘SVU’ & ‘Nashville’ Keep Rising, ‘Fun Night’ Hits Low

By | Thursday January 30, 2014 @ 9:39am PST
Nellie Andreeva

It must be disheartening for studio executives to see a clip show of old Super Bowl commercials beat handily original episodes of high-end comedy and drama series. CBS‘ annual Super Bowl commercials special (1.9) from 8-9 PM was down a tenth from last year but finished well ahead … Read More »

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Super Bowl Ad: MSNBC Apologizing Now Officially A Trend – This Time For Tweet About Cheerios Commercial (Video)

LisaColumn__131015210634-275x198Does someone at MSNBC get a bonus for every media report that includes the name “MSNBC” and the word “apology”? This time, the cable news network apologized for a tweet it posted last night suggesting/fearing/hoping conservatives msnbc_logo_20110630160351__121213191013would not like the new Cheerios Super Bowl ad, and directing readers to its report on the ad. The spot features the same interracial family used in an earlier Cheerios commercial that set off quite a discussion — YouTube’s comments section on the ad was turned off when the talk got particularly heinous. “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” MSNBC tweeted, directing readers to its report and ad video.

Outrage ensued, with headlines including “MSNBC Slimes ‘Right Wing’ as Racist Over Cheerios Ad,” and “MSNBC Trolls The Right With Cheerios Tweet,” among others. Cue up MSNBC apologies via Twitter:

One minute later it tweeted:

 

More media headlines: “MSNBC Apologizes For Tweet Taunting Conservatives Over Super Bowl Ad Starring Biracial Child,” and “MSNBC Apologizes After Racially Charged Gaff About Cheerios,” to name just two.

MSNBC has done a mess of apologizing lately: Our list includes former show host Martin Bashir’s apology for on-air comments about Sarah Palin, show host Melissa Harris-Perry’s tearful apology for program panel in which fun was poked at Mitt Romney’s family photo featuring a black grandson on his knee, and former show host Alec Baldwin’s mea culpa over on-the-street anti-gay rhetoric.

Here, in its entirety, is MSNBC’s report on the ad, to which the tweet had directed readers, followed by the new Cheerios Super Bowl ad that caused the kerfuffle, and that original Cheerios ad:
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Super Bowl Ad: Summit’s ‘Draft Day’

By | Thursday January 30, 2014 @ 8:35am PST

Not much choice but to buy ad time during the Super Bowl for Summit Entertainment‘s Draft Day, the Ivan Reitman-directed pic about an NFL franchise and its beleaguered GM that risks it all during the draft in order to save football in Cleveland (no, this is not a … Read More »

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Super Bowl Ad: Darren Aronofsky’s ‘Noah’

By | Wednesday January 29, 2014 @ 5:12pm PST

Russell Crowe stars as the biblical hero in Darren Aronofsky‘s Noah, which will make an appearance during the Super Bowl nearly two months before it hits theaters. Word is the pic from the Black Swan helmer isn’t your grandpa’s kind of Bible … Read More »

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Super Bowl Ad: James Franco To Play Rob Riggle Selling Ford Vehicles: Video

By | Wednesday January 29, 2014 @ 3:32pm PST

Add James Franco to the list of Hollywood glitterati taking over the Super Bowl, ad-wise. Franco will play an alternate version of Rob Riggle in the final 60 seconds of a 90-second ad hawking the Ford Fusion Hybrid. Riggle plays himself in the first 30-seconds. Still with … Read More »

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Super Bowl Ad: ‘Full House’ Guys Reunite

By | Tuesday January 28, 2014 @ 2:02pm PST

Hollywood homages trending in Super Bowl ads this year? While Ben Kingsley, Mark Strong and Tom Hiddleston star in a Super Bowl ad for the Jaguar F-Type R Coupe, directed by The King’s Speech and Les Miserables helmer Tom Hooper, Dannon’s Oikos spokesman John Stamos will star … Read More »

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Super Bowl Ad: Brit Movie Bad Guys Pitch Jaguar

By | Tuesday January 28, 2014 @ 12:42pm PST

Ben Kingsley, Mark Strong and Tom Hiddleston do the honors in an ad for the Jaguar F-Type R Coupe that will run during the third quarter of Sunday’s Super Bowl on Fox. The King’s Speech and Les Miserables helmer Tom Hooper directed.

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Scarlett Johansson Biggest Star In Banned Super Bowl Ad Firmament: Video

By | Tuesday January 28, 2014 @ 6:32am PST

Scarlett JohanssonIt’s that most wonderful time of year again — Banned Super Bowl Ad time! SodaStream is a relatively new, second-year entry — this time with an ad featuring Scarlett Johansson. Typically banned Super Bowl ads are pretty low-rent stuff … Read More »

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Premium Cable Super Bowl Plans: Showtime Switches To Originals, HBO Shifts Comedies

By | Friday January 24, 2014 @ 12:20pm PST
Nellie Andreeva

Episode 212Showtime and HBO have made opposite programming decisions for Super Bowl Sunday. Showtime, which originally planned to air repeats on February 2, has now decided to air originals of its series Shameless, House Of Lies and Episodes against the big game. I hear the call was made after Showtime brass were encouraged by the shows’ performances last Sunday when, against the strongest primetime NFC Championship Game in 19 years, they managed to post a 17% year-to-year audience growth for the night. With over 70% of Showtime subscribers watching series on a time-shifted basis, the network decided not to interrupt its weekly delivery of originals. Read More »

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Global Showbiz Briefs: ‘Time In Between’ Finale Sets Records; Fox Int’l Channels Airing Super Bowl Live In Europe; More

‘The Time In Between’ Finale Sets Records In Spain
the time in betweenDeadline readers who follow international closely will know that I’ve been high on Spanish period miniseries The Time In Between. The 11-part mini debuted in Spain in October as the best local drama premiere of the last eight years. It concluded its run on Antena 3 on Tuesday night with an all-time record high of over 5.5M viewers and a 27.8% share. It also hit a peak of 5.88M viewers. The series overall averaged 5M viewers and had a 25.5% average share. Produced by Boomerang TV for Antena 3, it led among over 35s with a 25.2% share, and reached a 37.7% share among audiences aged 55-64. Based on María Dueñas’ novel, The Time In Between is set during the Spanish Civil War and the run-up to World War II. It’s the story of a woman raised by a poor single mother and taught to be a seamstress. When she falls for a handsome young man, she moves with him to Morocco and spends months living the high life. But when the money runs out and she falls pregnant, he leaves. She ultimately builds a new life and becomes the most sought-after couture designer for the socialite wives of German Nazi officers. She also begins working for the British government, passing information to the Secret Service. Interest from abroad has been high: The series already is running in Romania and offers on remake rights and/or the original are in from the U.S., Canada, Italy, France, Portugal, the former Yugoslavia, Russia, Croatia, and several territories in Latin America and Africa.

Fox International Channels Airing Super Bowl Live In Europe
While Europeans eagerly await this summer’s World Cup, they’ll be able to check out the biggest game of the year for the other kind of super_bowl_48.mgnfootball in just a few weeks. Fox International Channels is bringing the Super Bowl to the continent. When the Seattle Seahawks face off with the Denver Broncos on February 2 in East Rutherford, N.J., NFL fans in Europe will be able to watch the full Fox coverage beginning at 12:25 AM on February 3. More than 12 million households in Italy, the Netherlands, Turkey, Cyprus, Greece, Bulgaria, Serbia, Croatia and Slovenia will have access to the game. This will be the first time the Super Bowl is broadcast live on the FIC channels in Europe. Bruno Mars and Red Hot Chili Peppers are the halftime act. Separately, Fox International Channels said today that it has appointed Fabrizio Salini to managing director of its Italian operation, effective February 17. Salini was VP Entertainment Channels for FIC Italy from 2003 and 2011, and returns after a two-year stint serving senior management roles at SKY Italia, Discovery Communications Italia and Switchover Media. Read More »

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Bill O’Reilly To Interview President Obama During Fox’s Super Bowl Pregame Show

By | Thursday January 23, 2014 @ 10:14am PST

O'reillyobamaThe primetime Fox News Channel host will conduct the live sit-down from the White House during the Fox Super Bowl Sunday pregame show February 2. Bill O’Reilly‘s interview with President Obama is set to begin around 4:30 PM … Read More »

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TCA: NatGeo Wild To Counterprogram Super Bowl

By | Friday January 10, 2014 @ 4:23pm PST

Nat_Geo_Wild_logoNat Geo Wild said today that it will counterprogram Animal Planet’s Puppy Bowl and Hallmark’s Kitten Bowl on Super Bowl Sunday with an animal bowl of its own: Fish Bowl. Four hours of unadulterated fishbowl magic from 6-10 PM Eastern … Read More »

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‘Super Bowl’s Greatest Commercials 2014′ Countdown Is On

By | Friday January 10, 2014 @ 12:30pm PST

superbowlnynjAh yes, it’s that time of year. What would the Super Bowl be without those commercials? Beginning today, viewers will get to vote on CBS.com for their favorite Super Bowl commercials from 10 categories (office, user-generated, sexy, beer, crazy, kids, celebrity, … Read More »

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Super Bowl XLVIII: 4 Movie Studios Buy In; Local TV Markets Ask Unprecedented Numbers For Ads

By | Wednesday December 11, 2013 @ 8:16pm PST

2014 Super Bowl Commercial CostEXCLUSIVE:  With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they’ll get them, but the local markets definitely are hoping to bring in the big bucks by gameday on February 2. According to one media buyer with more than 30 years of experience, the local Fox station in New York is asking $1 million per 30-second spot, while in L.A., the asking price is $550,000 per :30. As for other top TV markets, the local Fox station in Chicago is asking for $400,000 per, and Dallas wants $215,000.

Related: Want To Buy An Ad During The Super Bowl? Too Late, Says Fox

“It’s crazy to pay this at the local level, but they get that or a little under,” the buyer said. “In New York, even though they ask $1 million, they’ll probably get $850,000 per 30. But even so, it’s an incredible amount.”

The viewership numbers for the NFL‘s Super Bowl Sunday are astounding. Last year, an average of 108 million viewers watched the Baltimore Ravens defeat the San Francisco 49ers — despite a 34-minute power outage in the stadium. With numbers like that, it’s no wonder that even the pregame show asks are as high as $2.5 million and lower down to $100,000, depending on where the spot runs.

Related: Fox’s ‘Brooklyn Nine-Nine’ Gets Post Super Bowl Slot

Fox and the other networks sell Super Bowl advertising nationally noting t2014 Super Bowl Commercial Costhe return of investment.  According to Neil Mulcahy, EVP of Fox Sports Sales, “The return on investment for a unit bought for $2 million is $10 [million] or $11 million with Super Bowl ads, because they are played repeatedly you can have 30 days of exposure [for one buy].”

The market research data Fox is quoting is now six years old, and that return on investment is likely higher now. The data all centers on research from a MillwardBrown report commissioned in 2007 by Fox, CBS and NBC — the networks that have an interest in selling the Super Bowl. The report specifically states: “One Super Bowl spot generates as much sales as 250 regular TV spots. … Advertisers on average garner more than 11% sales uplift in the month following the game.”

Perhaps, it would serve the networks well to commission a new study. I mean, a six-year-old study? Come on, guys, it’s time.

Related: Bruno Mars Confirmed For Super Bowl XLVIII Halftime Show
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Want To Buy An Ad During The Super Bowl? Too Late, Says Fox

By | Wednesday December 4, 2013 @ 1:30pm PST

Fox Super Bowl Ads Sold OutRight up there with death and taxes on the inevitability scale is an enormous TV rating for the NFL‘s annual championship game. Advertisers, of course, are hip to that — and Fox announced … Read More »

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UPDATE: Bruno Mars Confirmed For Super Bowl XLVIII Halftime Show

By | Sunday September 8, 2013 @ 10:10am PDT

Bruno Mars Super BowlUPDATE: Bruno Mars joined Fox‘s NFL Sunday program this morning to make it official. The platinum-selling Grammy winner will play the Pepsi Super Bowl XLVIII Halftime Show at MetLife … Read More »

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‘New Girl’ & New Comedy Series To Air After The Super Bowl On Fox

By | Monday May 13, 2013 @ 5:00am PDT
Nellie Andreeva

Remember that joke Jimmy Kimmel made at ABC’s 2010 upfront a day after Fox had announced that Glee would air after its Super Bowl broadcast? “Apparently, they are trying to set a new Guinness World record for the most 43-year-old drunk guys saying ‘What the fuck is this?’ all at once”? He could crack another one tomorrow as Fox has slated another female-centered series to air after the Big Game on February 2: comedy New Girl. The quirky show starring Zooey Deschanel won’t be airing an hourlong episode. Instead, Fox plans to pair it with one of its new comedy series. Fox is launching three male comedies next fall that would work well for the football game — cop show Brooklyn Nine-Nine, Army half-hour Enlisted and guys-and-their-dads sitcom Dads. Fox seems particularly high on Dads and Brooklyn Nine-Nine, which have been slotted as part of Fox’s Tuesday comedy block.

Related: Fox Greenlights Event Series ‘Wayward Pines’ Read More »

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