Marvel has dropped a quick clip of some new footage from Captain America: The Winter Soldier, giving a hint of what to expect when the next trailer for the pic is released during Sunday’s Super Bowl. Chris Evans, Scarlett Johannson and Robert Redford star in the sequel …
Super Bowl Ad: MSNBC Apologizing Now Officially A Trend – This Time For Tweet About Cheerios Commercial (Video)
Does someone at MSNBC get a bonus for every media report that includes the name “MSNBC” and the word “apology”? This time, the cable news network apologized for a tweet it posted last night suggesting/fearing/hoping conservatives would not like the new Cheerios Super Bowl ad, and directing readers to its report on the ad. The spot features the same interracial family used in an earlier Cheerios commercial that set off quite a discussion — YouTube’s comments section on the ad was turned off when the talk got particularly heinous. “Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family,” MSNBC tweeted, directing readers to its report and ad video.
Outrage ensued, with headlines including “MSNBC Slimes ‘Right Wing’ as Racist Over Cheerios Ad,” and “MSNBC Trolls The Right With Cheerios Tweet,” among others. Cue up MSNBC apologies via Twitter:
Earlier, this account tweeted an offensive line about the new Cheerios ad. We deeply regret it. It does not reflect the position of msnbc.
— msnbc (@msnbc) January 30, 2014
One minute later it tweeted:
We are deleting the earlier offensive tweet. It does not reflect msnbc’s position and we apologize.
— msnbc (@msnbc) January 30, 2014
More media headlines: “MSNBC Apologizes For Tweet Taunting Conservatives Over Super Bowl Ad Starring Biracial Child,” and “MSNBC Apologizes After Racially Charged Gaff About Cheerios,” to name just two.
MSNBC has done a mess of apologizing lately: Our list includes former show host Martin Bashir’s apology for on-air comments about Sarah Palin, show host Melissa Harris-Perry’s tearful apology for program panel in which fun was poked at Mitt Romney’s family photo featuring a black grandson on his knee, and former show host Alec Baldwin’s mea culpa over on-the-street anti-gay rhetoric.
Here, in its entirety, is MSNBC’s report on the ad, to which the tweet had directed readers, followed by the new Cheerios Super Bowl ad that caused the kerfuffle, and that original Cheerios ad:
Showtime and HBO have made opposite programming decisions for Super Bowl Sunday. Showtime, which originally planned to air repeats on February 2, has now decided to air originals of its series Shameless, House Of Lies and Episodes against the big game. I hear the call was made after Showtime brass were encouraged by the shows’ performances last Sunday when, against the strongest primetime NFC Championship Game in 19 years, they managed to post a 17% year-to-year audience growth for the night. With over 70% of Showtime subscribers watching series on a time-shifted basis, the network decided not to interrupt its weekly delivery of originals.
Global Showbiz Briefs: ‘Time In Between’ Finale Sets Records; Fox Int’l Channels Airing Super Bowl Live In Europe; More
‘The Time In Between’ Finale Sets Records In Spain
Deadline readers who follow international closely will know that I’ve been high on Spanish period miniseries The Time In Between. The 11-part mini debuted in Spain in October as the best local drama premiere of the last eight years. It concluded its run on Antena 3 on Tuesday night with an all-time record high of over 5.5M viewers and a 27.8% share. It also hit a peak of 5.88M viewers. The series overall averaged 5M viewers and had a 25.5% average share. Produced by Boomerang TV for Antena 3, it led among over 35s with a 25.2% share, and reached a 37.7% share among audiences aged 55-64. Based on María Dueñas’ novel, The Time In Between is set during the Spanish Civil War and the run-up to World War II. It’s the story of a woman raised by a poor single mother and taught to be a seamstress. When she falls for a handsome young man, she moves with him to Morocco and spends months living the high life. But when the money runs out and she falls pregnant, he leaves. She ultimately builds a new life and becomes the most sought-after couture designer for the socialite wives of German Nazi officers. She also begins working for the British government, passing information to the Secret Service. Interest from abroad has been high: The series already is running in Romania and offers on remake rights and/or the original are in from the U.S., Canada, Italy, France, Portugal, the former Yugoslavia, Russia, Croatia, and several territories in Latin America and Africa.
Fox International Channels Airing Super Bowl Live In Europe
While Europeans eagerly await this summer’s World Cup, they’ll be able to check out the biggest game of the year for the other kind of football in just a few weeks. Fox International Channels is bringing the Super Bowl to the continent. When the Seattle Seahawks face off with the Denver Broncos on February 2 in East Rutherford, N.J., NFL fans in Europe will be able to watch the full Fox coverage beginning at 12:25 AM on February 3. More than 12 million households in Italy, the Netherlands, Turkey, Cyprus, Greece, Bulgaria, Serbia, Croatia and Slovenia will have access to the game. This will be the first time the Super Bowl is broadcast live on the FIC channels in Europe. Bruno Mars and Red Hot Chili Peppers are the halftime act. Separately, Fox International Channels said today that it has appointed Fabrizio Salini to managing director of its Italian operation, effective February 17. Salini was VP Entertainment Channels for FIC Italy from 2003 and 2011, and returns after a two-year stint serving senior management roles at SKY Italia, Discovery Communications Italia and Switchover Media.
Nat Geo Wild said today that it will counterprogram Animal Planet’s Puppy Bowl and Hallmark’s Kitten Bowl on Super Bowl Sunday with an animal bowl of its own: Fish Bowl. Four hours of unadulterated fishbowl magic from 6-10 PM Eastern …
Ah yes, it’s that time of year. What would the Super Bowl be without those commercials? Beginning today, viewers will get to vote on CBS.com for their favorite Super Bowl commercials from 10 categories (office, user-generated, sexy, beer, crazy, kids, celebrity, …
EXCLUSIVE: With Super Bowl XLVIII national ad inventory selling for upward of $4 million per 30-second spot, the local markets also are asking unprecedented numbers to advertise on the most-watched TV day in history. Doesn’t mean they’ll get them, but the local markets definitely are hoping to bring in the big bucks by gameday on February 2. According to one media buyer with more than 30 years of experience, the local Fox station in New York is asking $1 million per 30-second spot, while in L.A., the asking price is $550,000 per :30. As for other top TV markets, the local Fox station in Chicago is asking for $400,000 per, and Dallas wants $215,000.
“It’s crazy to pay this at the local level, but they get that or a little under,” the buyer said. “In New York, even though they ask $1 million, they’ll probably get $850,000 per 30. But even so, it’s an incredible amount.”
The viewership numbers for the NFL‘s Super Bowl Sunday are astounding. Last year, an average of 108 million viewers watched the Baltimore Ravens defeat the San Francisco 49ers — despite a 34-minute power outage in the stadium. With numbers like that, it’s no wonder that even the pregame show asks are as high as $2.5 million and lower down to $100,000, depending on where the spot runs.
Fox and the other networks sell Super Bowl advertising nationally noting the return of investment. According to Neil Mulcahy, EVP of Fox Sports Sales, “The return on investment for a unit bought for $2 million is $10 [million] or $11 million with Super Bowl ads, because they are played repeatedly you can have 30 days of exposure [for one buy].”
The market research data Fox is quoting is now six years old, and that return on investment is likely higher now. The data all centers on research from a MillwardBrown report commissioned in 2007 by Fox, CBS and NBC — the networks that have an interest in selling the Super Bowl. The report specifically states: “One Super Bowl spot generates as much sales as 250 regular TV spots. … Advertisers on average garner more than 11% sales uplift in the month following the game.”
Perhaps, it would serve the networks well to commission a new study. I mean, a six-year-old study? Come on, guys, it’s time.
Remember that joke Jimmy Kimmel made at ABC’s 2010 upfront a day after Fox had announced that Glee would air after its Super Bowl broadcast? “Apparently, they are trying to set a new Guinness World record for the most 43-year-old drunk guys saying ‘What the fuck is this?’ all at once”? He could crack another one tomorrow as Fox has slated another female-centered series to air after the Big Game on February 2: comedy New Girl. The quirky show starring Zooey Deschanel won’t be airing an hourlong episode. Instead, Fox plans to pair it with one of its new comedy series. Fox is launching three male comedies next fall that would work well for the football game — cop show Brooklyn Nine-Nine, Army half-hour Enlisted and guys-and-their-dads sitcom Dads. Fox seems particularly high on Dads and Brooklyn Nine-Nine, which have been slotted as part of Fox’s Tuesday comedy block.