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RATINGS RAT RACE: ‘American Idol’ Steady, Super Bowl Ads Show Rises, ‘Guys With Kids’ & ‘Neighbors’ Tie Series Lows

By | Thursday January 31, 2013 @ 9:19am PST

Three weeks into its 12th season, last night’s two-hour American Idol (5.4/14) headed to San Antonio for more auditions. The second-to-last audition show of the season was by far the night’s most-watched show, pulling in 15.59 million viewers. Steady with last week’s fast nationals, last night’s Idol did slip 8% from the comparable Season 11 show. That could change, however; last Wednesday Idol actually went up a tenth when the finals came in. Still, Fox won the night in viewership and the adults 18-49 demo.

Leading into Sunday’s big game, CBS’ Super Bowl’s Greatest Commercials 2013 (2.1/6) offered a sneak peek at some of the big ads scheduled to air during the San Francisco 49ers-Baltimore Ravens matchup. Hosted by The Talk’s Aisha Tyler and former QB Boomer Esiason, the one-hour show was up 5% from last year and drew 9.97 million viewers, making it the second-most-watched show of the night. Greatest Commercials 2013 was up more than 1 million viewers from last year’s 8.58 million for its best showing in two years. The rest of CBS’ primetime featured encores of Criminal Minds (1.6/4) and CSI (1.6/4).

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CBS Sets Super Bowl Greatest Commercials Special, ‘The Talk’s Aisha Tyler To Co-Host

By | Thursday January 3, 2013 @ 4:00pm PST
Nellie Andreeva

Boomer Esiason and Aisha TylerEXCLUSIVE: CBS‘ annual Super Bowl’s Greatest Commercials special, now in its 13th year, will air on January 30, four days before Super Bowl XLVII, which also airs on CBS. It will be broadcast from the home of this year’s big game, Mercedes Benz Superdome in New Orleans. CBS Sports’ NFL analyst Boomer Esiason, who made his debut as co-host on last year’s special, is back, joined by Aisha Tyler, co-host of CBS’ daytime talk show The Talk. She succeeds The Biggest Loser‘s Jillian Michaels who emceed last year. After experimenting with ranking the greatest Super Bowl commercial brands last year, the special returns to its original format of grading individual commercials.

Viewers once again will get to vote for their favorite Super Bowl commercial of all time. Beginning today, the top 12 vote-getters from the past decade of Super Bowl’s Greatest Commercials, including Adriana Lima’s Victoria’s Secret spot and E*Trade’s Trading Baby, will go head-to-head on CBS’ site, where fans will be able to vote via Facebook and Twitter to determine the top three Super Bowl commercials of all time.  Those commercials will advance to the live vote during the broadcast, with the winning ad revealed at the end of the show. Super Bowl’s Greatest Commercials 2013 is being produced by IMG Media, Juma Entertainment and Robert Dalrymple Prods. Robert Horowitz and Steve Mayer are the executive producers. Mark … Read More »

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