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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

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Live+7 Ratings For Premiere Week: ‘Modern Family’, ‘Supernatural’ & CBS Lead Gains

Nellie Andreeva

The Live+7 ratings for premiere week were released today, and they confirm what we already know: that people are time-shifting their TV viewing more than ever. For instance, an unprecedented three programs added at least 4 million viewers between Live+Same Day and Live+7, led by ABC’s Modern Family, which added 4.7 million and 4.6 million viewers, respectively, to the tally of its two-episode season premiere. CBS’ Two And A Half Men followed with 4.1 million. Modern Family was the champ in net gain both in total viewers and adults 18-49 (a 2.4 demo rating lift), where it also was followed by Two And A Half Men (2.3). The CW’s Supernatural topped the chart of the shows with the largest percentage gain with 63%, followed by CW’s America’s Next Top Model (57%) and Fox’s Fringe (53%). NBC’s struggling Harry’s Law got a much needed boost, up 42% in the demo, while the 38% lift for NBC’s canceled The Playboy Club came too late. The CW, whose target demo is on average the most digitally savvy, dominated the top of the percentage-gain rankings with six of the top 10 shows. That translated into a big lift for the CW in the network standings for premiere week, doubling the closest network in percentage gains. Among the Big 4, CBS posted the largest net and percentage gain in both 18-49 and total viewers. Here are the network rankings as well as lists of the Top 10 Programs in adults 18-49/total viewer net increase and 18-49 percentage growth for premiere week:

Adults 18-49 (rating)         Total Viewers (in 000)
L+SD      L+7 %Gain         L+SD   L+7      %Gain
Fox 3.4    4.0   18%          CBS  12,122  14,223  17%
CBS 3.1   3.8    23%         ABC   9,871   11,383  15%
ABC 2.8   3.4   21%          Fox    8,365    9,677   16%
NBC 2.6   3.0   15%          NBC   7,495    8,419   12%
CW  0.7    1.0  43%          CW     1,642    2,169   32%

Top 20 Series By Net Ratings Increase In 18-49

L+SD L+7 Net Gain % Gain
1 Modern Family SP ABC     6.2    8.6   2.4         39%
2 Modern Family ABC          6.0    8.3   2.3         38%
3 Two and a Half Men CBS  10.7  12.5   1.8         17%
4 Grey’s Anatomy ABC        4.1   5.8     1.7         41%
5 The Office NBC                 3.9  5.4     1.5         38%
6 New Girl FOX                   4.8   6.3    1.5          31% Read More »

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‘Supernatural’ Creator Developing Series Adaptation Of Comic ‘Deadman’ For CW

By | Thursday August 25, 2011 @ 6:31pm PDT
Nellie Andreeva

EXCLUSIVE: With Smallville ending its 10-season run this past May, the CW has made launching a new superhero franchise based on a DC property a priority. The network’s first effort this development season is Deadman, a drama based on the DC Comics books by Arnold Drake and Carmine Infantino, which will be written and executive produced by Supernatural creator Eric Kripke. The project is about the spirit of a murdered man, Boston Brand, who lives on as he inhabits other people’s bodies and helps them solve crises in their own lives. It is produced by Warner Bros TV, which handles the mining of the DC catalog for TV series.

“We’re looking next year to do a superhero show if the right superhero comes to be,” CW president Mark Pedowitz said at TCA last month, noting the advantage of having Time Warner-owned DC Comics in the family. (CW is a joint venture of Warner Bros Entertainment and CBS). Getting Kripke to develop Deadman seems like a no-brainer as he is the man behind CW’s longest-running scripted series on the air. Sci-fi drama Supernatural enters its seventh season this fall and Pedowitz recently indicated that it is not intended to be the show’s last. While no longer a hands-on showrunner (Supernatural is co-run by Sera Gamble and Robert Singer), Kripke continues to serve as an executive producer.

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TCA: The CW Open To Comedies, Procedurals, Remakes & Superheroes

Nellie Andreeva

In his TCA debut today, new CW president Mark Pedowitz gave a glimpse at his strategy for the broadcast network. To sum it up, more original programming to bridge the ghastly midseason (and summer) hole on the network’s schedule when it goes into a dormant state with low-rated repeats of its serialized dramas.

In addition to launching more reality shows and boosting the orders of existing series with more episodes for more weeks of originals (CW is adding two episodes each to Gossip Girl and 90210 and one to Supernatural and Nikita this season), the network also hopes to add scripted genres that repeat better than serialized dramas for fall 2012. “We are still looking to do high-concept serialized dramas, but we will have a deeper focus on trying to get a good close-ended show that has a CW feel to it,” Pedowitz said, adding later, “It helps in repeats. We have to be able to repeat better.”

And comedy, the genre which exited CW’s slate a couple of years ago, may be making a comeback. “We are opening ourselves to look at comedies this year,” Pedowitz said. “I think there are some new comedies this fall would’ve worked on the CW: 2 Broke Girls, New Girl and Apartment 23.” After the session, he stressed that the network will develop comedy “very slowly, very smartly — baby steps, selectively.” … Read More »

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CW Orders Additional Episodes Of Four Returning Dramas

By | Wednesday August 3, 2011 @ 1:58pm PDT
Nellie Andreeva

EXCLUSIVE: The CW is looking to beat the midseason rerun blues by supersizing the orders of four returning drama series. The network has picked up two additional episodes each of soaps Gossip Girl and 90210, bringing their orders to 24 episodes, and one additional episode each of veteran Supernatural and sophomore Nikita, which will go up to 23 episodes each. Notably missing is CW’s flagship drama The Vampire Diaries. That stems from the show’s inability to accommodate additional episodes because of its extensive post-production process that leads to longer production times. (Additionally, co-showrunner Kevin Williamson is also shepherding the new CW series The Secret Circle). This is the second time the CW has expanded the seasons of existing series — it ordered additional episodes of Gossip Girls and One Tree Hill a couple of years ago — but it has never done it on such scale, with four series. It is part of new CW president Mark Pedowitz’s plan to bring lull periods of reruns during the season to a minimum. He already ordered three series for midseason at the upfronts: reality series Re-Modeled and The Frame and the final season of veteran One Tree Hill.

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CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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CW Planning Schwartz/Savage, Kevin Williamson & McG Blocks, ‘Nikita’ To Friday?

Nellie Andreeva

Kevin Williamson and the duo of Josh Schwartz & Stephanie Savage may be getting their own nights on the CW next season. I hear Schwartz and Savage’s veteran Gossip Girl may be paired with a newly picked up series they produce, small-town medical drama Hart of Dixie, written by Leila Gerstein and starring Rachel Bilson. And the newly picked-up young witch tale The Secret Circle, which Williamson co-wrote  and is executive producing with Andrew Miller, is rumored to get a lunch behind the CW’s top series The Vampire Diaries, which Williamson also co-created and is executive producing. Freshman Nikita, which ran behind Vampire Diaries this season, is expected to move to Fridays, paired with veteran Supernatural. That would give McG a night on the CW too as he executive produces both shows. I also hear One Tree Hill may be held as a backup.

 

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RATINGS RATE RACE: CBS Wins Night Dominated By Royal Wedding Specials

Nellie Andreeva

Will this further shake CBS’ commitment to scripted programming on Fridays? Last night, a Royal Wedding special at 8 PM (1.7/6, 8.6 million) delivered a rare decisive No. 1 finish in the hour for the network among 18-49 and outranked the network’s scripted entries in the slot this season – Medium, The Defenders and especially Chaos. CBS’ CSI: NY (1.7/5, 9.2 million) was flat, as was Blue Bloods (1.6/5, 9.8 million).

ABC’s Shark Tank (1.2/4) was down 14%. It was followed by a Royal Wedding 20/20, which drew a 1.5/5. NBC’s Friday Night Lights (0.6/2) finished dead last in the 8 PM hour, plummeting 33% from last week. Dateline (1.2/4) was down a tenth.

Fox’s Fringe (1.3/4) was up a tenth from last week, Kitchen Nightmares (1.3/5) was down from two weeks ago. CW’s Smallville was down 20% vs. last week in 18-49 (0.8/3) but up 14% in 18-34 (0.9/3), Supernatural was flat in 18-49 (0.9/3) but up 29% in 18-34 (0.9/3).

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. On the scripted side, picked up for next season are the CW’s flagship series The Vampire Diaries, the Monday duo of 90210 and Gossip Girl and sci-fi veteran Supernatural. The only returning series besides departing Smallville not to get an early renewal is veteran One Tree Hill, which is back on the bubble where it was also last year before snagging a last-minute 13-episode order that was later expanded for a full-season 22-episode pickup. Also missing from the list  are the CW’s 2 scripted freshmen, Nikita and Hellcats, which are also very much on the bubble. But, judging by the CW’s renewal patterns in the past, there is a very good chance that 2 of the 3  bubble series will eventually make the cut. All five newly renewed series will return in Fall 2011.

According to the CW, the All-Star Edition of Top Model will “feature the models who became breakout characters and who had the most memorable stories from past cycles.”  Additional details about the cast, judges and prizes for the All-Star cycle will be announced later. Now in its second season, Vampire Diaries remains the CW’s most-watched show (4.0 million viewers) and top-rated show among the network’s target audience … Read More »

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