UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

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Live+7 Ratings For Premiere Week: ‘Modern Family’, ‘Supernatural’ & CBS Lead Gains

Nellie Andreeva

The Live+7 ratings for premiere week were released today, and they confirm what we already know: that people are time-shifting their TV viewing more than ever. For instance, an unprecedented three programs added at least 4 million viewers between Live+Same Day and Live+7, led by ABC’s Modern Family, which added 4.7 million and 4.6 million viewers, respectively, to the tally of its two-episode season premiere. CBS’ Two And A Half Men followed with 4.1 million. Modern Family was the champ in net gain both in total viewers and adults 18-49 (a 2.4 demo rating lift), where it also was followed by Two And A Half Men (2.3). The CW’s Supernatural topped the chart of the shows with the largest percentage gain with 63%, followed by CW’s America’s Next Top Model (57%) and Fox’s Fringe (53%). NBC’s struggling Harry’s Law got a much needed boost, up 42% in the demo, while the 38% lift for NBC’s canceled The Playboy Club came too late. The CW, whose target demo is on average the most digitally savvy, dominated the top of the percentage-gain rankings with six of the top 10 shows. That translated into a big lift for the CW in the network standings for premiere week, doubling the closest network in percentage gains. Among the Big 4, CBS posted the largest net and percentage gain in both 18-49 and total viewers. Here are the network rankings as well as lists of the Top 10 Programs in adults 18-49/total viewer net increase and 18-49 percentage growth for premiere week:

Adults 18-49 (rating)         Total Viewers (in 000)
L+SD      L+7 %Gain         L+SD   L+7      %Gain
Fox 3.4    4.0   18%          CBS  12,122  14,223  17%
CBS 3.1   3.8    23%         ABC   9,871   11,383  15%
ABC 2.8   3.4   21%          Fox    8,365    9,677   16%
NBC 2.6   3.0   15%          NBC   7,495    8,419   12%
CW  0.7    1.0  43%          CW     1,642    2,169   32%

Top 20 Series By Net Ratings Increase In 18-49

L+SD L+7 Net Gain % Gain
1 Modern Family SP ABC     6.2    8.6   2.4         39%
2 Modern Family ABC          6.0    8.3   2.3         38%
3 Two and a Half Men CBS  10.7  12.5   1.8         17%
4 Grey’s Anatomy ABC        4.1   5.8     1.7         41%
5 The Office NBC                 3.9  5.4     1.5         38%
6 New Girl FOX                   4.8   6.3    1.5          31% Read More »

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‘Supernatural’ Creator Developing Series Adaptation Of Comic ‘Deadman’ For CW

By | Thursday August 25, 2011 @ 6:31pm PDT
Nellie Andreeva

EXCLUSIVE: With Smallville ending its 10-season run this past May, the CW has made launching a new superhero franchise based on a DC property a priority. The network’s first effort this development season is Deadman, a drama based … Read More »

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TCA: The CW Open To Comedies, Procedurals, Remakes & Superheroes

Nellie Andreeva

In his TCA debut today, new CW president Mark Pedowitz gave a glimpse at his strategy for the broadcast network. To sum it up, more original programming to bridge the ghastly midseason (and summer) hole on the network’s … Read More »

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CW Orders Additional Episodes Of Four Returning Dramas

By | Wednesday August 3, 2011 @ 1:58pm PDT
Nellie Andreeva

EXCLUSIVE: The CW is looking to beat the midseason rerun blues by supersizing the orders of four returning drama series. The network has picked up two additional episodes each of soaps Gossip Girl and 90210, bringing their orders to … Read More »

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CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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CW Planning Schwartz/Savage, Kevin Williamson & McG Blocks, ‘Nikita’ To Friday?

Nellie Andreeva

Kevin Williamson and the duo of Josh Schwartz & Stephanie Savage may be getting their own nights on the CW next season. I hear Schwartz and Savage’s veteran Gossip Girl may be paired with a newly picked … Read More »

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RATINGS RATE RACE: CBS Wins Night Dominated By Royal Wedding Specials

Nellie Andreeva

Will this further shake CBS’ commitment to scripted programming on Fridays? Last night, a Royal Wedding special at 8 PM (1.7/6, 8.6 million) delivered a rare decisive No. 1 finish in the hour for the network among 18-49 and outranked the network’s scripted entries in the slot this season – Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. … Read More »

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RATINGS RAT RACE: Sci-Fi Dramas Lead Friday Rebound, ‘Blue Bloods’ Returns

Nellie Andreeva

After a depressing Thursday ratings report riddled with declines and season/series lows, things looked much brighter on Friday with most shows posting week-to-week gains.

After two alarming drops, Fox’s sci-fi series Fringe (1.5/5, 4.1 million) rebounded, up 7% from last week. … Read More »

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The CW Sets Date For ‘Smallville’ Finale

By | Monday February 7, 2011 @ 2:14pm PST
Nellie Andreeva

The CW’s drama Smallville will finish its 10-year run, which started on the WB, with a two-hour series finale on Friday May 13. The following Friday, Smallville‘s companion, Supernatural, will wrap its current sixth season with a two-hour closer.

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Return Of CW’s ‘Smallville,’ ‘Supernatural’ Pushed By A Week

By | Thursday January 27, 2011 @ 4:30pm PST
Nellie Andreeva

The CW Friday sci-fi dramas Smallville and Supernatural won’t return from a winter hiatus tomorrow night as scheduled. In a last-minute move, the network is delaying the shows’ midseason premiere to next Friday to give tonight’s winter debuts … Read More »

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RATINGS RAT RACE: ‘Good Guys’ Make Quiet Exit

Nellie Andreeva

Fans didn’t rally behind The Good Guys to give it a boost in the finale last night. The Fox dramedy (0.7/2, 2.3 million) matched its demo rating from the last 2 weeks to finish fifth in its 9 PM slot … Read More »

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