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It’s Official: ABC Family’s Mina Lefevre Joins MTV As Head Of Scripted Programming

By NELLIE ANDREEVA | Thursday January 31, 2013 @ 5:30am PSTTags: Mina Lefevre, MTV, Susanne Daniels
Nellie Andreeva

MTV‘s new president of programming Susanne Daniels has made her first major executive hire official. ABC Family’s VP Development and Programming Mina Lefevre is joining MTV as SVP and Head of Scripted Programming. Lefevre, who starts in February, will oversee all of MTV’s scripted development and programming. Based in Los Angeles, she will report to Daniels.

Related: ABC Family’s Mina Lefevre To Head Scripted Programming For MTV

MTV’s scripted development had been overseen by SVP Justin Levy, who is now expected to report to Lefevre. Levy, who championed MTV’s breakout comedy Awkward, had been flying solo since MTV’s co-head of scripted programming, SVP Clay Spencer, was let go a day after Daniels was announced as new MTV programming topper. Levy and Spencer had been sharing co-head of scripted duties since February 2011.

At ABC Family, where Lefevre spent 12 years, she oversaw such series as flagship drama Pretty Little Liars as well as Melissa & Joey, Jane by Design, and Lying Game. “Mina was instrumental in establishing ABC Family as a pop culture player, and she’s demonstrated a proven ability to make hits that connect with young adults,” Daniels said. READ MORE »

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ABC Family’s Mina Lefevre To Head Scripted Programming For MTV

By NELLIE ANDREEVA | Friday January 4, 2013 @ 4:58pm PSTTags: Mina Lefevre, MTV, Susanne Daniels
Nellie Andreeva

EXCLUSIVE: I’ve learned that MTV‘s new president of programming Susanne Daniels has made her first major executive hire, tapping ABC Family’s VP Development and Programming Mina Lefevre as SVP and new head of scripted programming. … Read More »

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Susanne Daniels To Replace David Janollari As Head Of Programming Of MTV

By NELLIE ANDREEVA | Monday November 12, 2012 @ 1:49pm PSTTags: David Janollari, MTV, Susanne Daniels
Nellie Andreeva

MTV is shaking up its top programming ranks for a second time in the last two years with the appointment of Susanne Daniels. Effective immediately, she replaces David Janollari. EVP Janollari, along with EVP MTV Production Chris Linn, were elevated two years ago to take take over the responsibilities of departing Tony DiSanto. Daniels is given DiSanto’s former title of president of programming vs. EVP for Janollari. She will oversee development and programming for the network, including scripted and reality series, news and documentaries, production and talent. She will be based in LA and report to MTV Music & Logo Group president Van Toffler and MTV president Stephen Friedman. Linn, who previously reported to Toffler and Friedman, will now report to Daniels, Toffler and Friedman. Read More »

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