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‘Good Morning America’ Wins 1st February Sweep Since Mid-1990s

By | Thursday March 7, 2013 @ 2:06pm PST

As expected, Good Morning America has topped the morning show February sweeps for the first time since Bill Clinton was President. The ABC AM series, which won the November sweeps last year, beat out rival NBC’s Today in both total viewers and among the valued Adults 25-54 demographic, according to Nielsen. Buoyed by the return of co-anchor Robin Roberts on February 20, GMA took the top viewership spot for the first time since February 1994 and took the top demo ranking for the first time since February 1993. On average, GMA pulled in 5.669 million viewers and 2.130 million in the 25-54 demo compared to Today’s 4.821 million viewership and 2.033 million in the demo. GMA was up 9% in viewers and 4% in the 25-54 category over last year’s sweep, moving from second spot to number one over Today. The NBC show fell 13% in total viewers and 19% in the demo from February 2012. Remaining in third place, CBS’s This Morning garnered 3.01 million in total viewers and 1.15 million in the demo.

Related: ‘GMA’ Posts Largest Lead In 19 Years

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Univision Ad Boasts (In English) About Beating NBC In February Sweeps

By | Wednesday February 27, 2013 @ 5:01pm PST

This has gotta sting for NBC. Univision is touting its fourth-place finish ahead of NBC in the February sweeps with a new ad you can watch below. It’s the first time the Spanish-language network has beaten NBC and the first time it has come in fourth place in an in-season sweep. Univision previously came in ahead of CBS in July of 2010 and 2012. NBC’s fifth place for February is quite a reversal of fortune for the Peacock network, which only a couple months ago won its first November sweeps since 2003.

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NBC To Finish 5th In Sweeps For First Time; Network Falls Behind Univision

By | Thursday February 21, 2013 @ 11:26am PST

An already bad month is getting worse for NBC. For the first time in sweeps history, the network is projected to finish fifth in the key adults 18-49 demographic. That’s a crushing blow for NBC, which went from flying high in November with a sweep win  & Steve Burke breaking his usual silence last fall to brag to the New York Times about the network’s performance to its shows cratering and ratings plunging. From the beginning of the February sweep on January 31 through February 19, NBC has averaged a 1.2 rating among adults 18-49. That’s below the 1.5 that Univision has been averaging so far over the 20 night of the sweep period. In fact, Univision has bested NBC every single night of the sweep so far among adults 18-49 and is poised to overtake NBC for its first fourth-place sweep finish in the demo. While this isn’t the first time Univision has topped one of the Big Three for a month (it ranked higher than CBS in July 2010 and 2012), it is the first time the Spanish-language network has beaten NBC and the first time it has come in fourth place in an in-season sweep. In addition to Univision, NBC also ranks below the 1.7 … Read More »

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