Talitha WatkinsFabian CastroUniversal Pictures today solidified its multicultural marketing team that helped drive such recent hits as Despicable Me 2, Fast & Furious 6 and Ride Along. The studio promoted Fabian Castro to SVP Multicultural Marketing and extended the contract of Talitha Watkins as VP of the division. Castro, who has focused on Latino outreach, will oversee the multicultural marketing unit, which Universal said is expanding and will boost its presence on current and upcoming marketing campaigns to oversee a broader range of ethnic and Universal-Pictures-logo-2013__140130232555__140321183123-275x141__140404181950specialty demographic groups. He helped promote such films as Despicable Me 2 and Mama, which earned 28% and 46% of their respective opening-weekend grosses from Hispanics. Watkins will continue to concentrate on the African-American audience. Her efforts helped fuel such pics as The Best Man Holiday and Ride Along into breakout hits. Read More »