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‘Daily Show’ Claims First Weekly Ratings Victory Over ‘Conan’ In Young Demos

Nellie Andreeva

Possibly boosted by State of the Union coverage, Comedy Central’s The Daily Show with Jon Stewart posted its first weekly win over TBS’ Conan in adults 18-34, according to the network. Conan had a huge premiere in November, dominating the cable and broadcast late-night field for its first couple of weeks on the air, but The Daily Show has been steadily chipping away at Conan‘s ratings lead for the past two months. It has beaten Conan in total viewers every week since the beginning of December and in 18-49 every week since the beginning of January. For the month of January, The Daily Show is tops in viewers and 18-49, while Conan still has the edge in the 18-34 demo. However, Conan is hourlong and The Daily Show is a half-hour. If compared to the Daily Show/Colbert Report combo that airs in the same 11 PM-12AM slot, Conan is ahead in 18-34 and 18-49 while behind to the Comedy Central shows in total viewers. An interesting footnote – Versus January 2010, The Daily Show is up 9% in total viewers, while Conan is down 3% vs. the January 2010 performance of Lopez Tonight. Here are the standings of the cable late-night talk shows for January as released by Comedy Central (only original telecasts are included as Conan returned from the holiday a week later than most of the other shows, including The Daily Show): Read More »

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TCA: Conan No Longer Needs To Use Leno As His Whipping Post

From Ray Richmond, who is contributing to Deadline Hollywood’s TCA Coverage:
Speaking to the media en masse for the first time since landing last fall with his own late-night chatfest at TBS, Conan O’Brien expressed that he’s never been happier – so happy, in fact, that he no longer sees a need to fire shots at his longtime NBC teammate-turned-nemesis Jay Leno.

Meeting TV critics on the Warner Bros. set of his show as part of the semi-annual TCA event, Conan was asked if he ever saw any scenario where he would again speak to Leno. “No, I don’t think so,” he said. “I don’t think, I mean…there’s nothing to be figured out. We all know the story and we all know what happened. Life is short. I’ve got kids and a family and a life to live and I’m really happy here so I don’t think about it too much. And I’m sure he’s busy.”

Compare that dismissal to Conan’s reaction when it was pointed out he’d received a holiday phone call from David Letterman. “He wanted to know what I was wearing,” he quipped. “Sick man. No, it was just a quick call. We hadn’t spoken for a long time. He just called to basically say I haven’t checked in on you and just wanted to make sure we were good. I said, ‘We’ve always been good.’ I said, ‘You didn’t owe me a phone call, but I appreciate it.’ It … Read More »

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DVR Viewing Boosts ‘Conan’ To The Top In Young Demos

Nellie Andreeva

According to TBS, Conan got a significant lift from DVR viewing for the period from its Nov. 8 premiere til the end of the year, adding some 361,000 18-49 viewers and 236,000 viewers in the 18-34 demographic. With the time-shifted viewer numbers included, Conan is topping the rankings of all late-night shows on broadcast or cable in the 18-49 and 18-34 demos. (He is behind his broadcast counterparts in total viewers.) Here are the lists: Read More »

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It’s Official: ‘Conan’ Topped All Late-Night Shows In Its First Week

Nellie Andreeva

It was widely expected but, since the weekly numbers for the broadcast late-night shows are not released until the following Thursday, Conan O’Brien’s weekly victory did not become official until today. For his first week on TBS, Conan drew a 1.6 rating among adults 18-49 vs. a 0.9 for Letterman and Leno, who were tied for a second straight week. Leno also tied the demo performance of The Tonight Show with Conan O’Brien the same week last year. In his current second week, Conan has been averaging a 1.0-1.1 demo rating, so he will probably once again top his broadcast rivals for the weekly victory.

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Fans Start Camping Out For Conan Launch

Team Coco says 5 of “our most die-hardest-ever fans” are already camped out for standby tickets on Forest Lawn Drive outside the Warner Brothers lot in advance of Conan O’Bren coming back to late night television Monday at 11 PM ET/PT. “We popped over and took them some soda, granola bars, and these crazy giant TBS buttons that *laugh* when you squeeze them.” You’d think the TBS publicists could have at least collected a crowd:



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TBS Takes To The Sky To Promote ‘Conan’

By | Wednesday October 6, 2010 @ 8:17pm PDT
Nellie Andreeva

There will probably be a lot of boys watching the baseball playoffs on TBS and wondering what the Nickelodeon blimp is doing at the games. TBS revealed today a new marketing stunt for Conan O’Brien’s upcoming late-night talk show on the cable network that will include an orange blimp with the name of the show, Conan, flying over the playoff games. “Finally, subtlety in advertising,” O’Brien tweeted. While not very original, the stunt is at least less awkward than Fox’s marketing decision a few years ago to disperse the casts of its new shows throughout the stadium audience during the World Series. Who can forget the horror in the eyes of the girls form the cast of David E. Kelley’s girls club every time the director of the game broadcast cut to them for a candid shot.

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