Possibly boosted by State of the Union coverage, Comedy Central’s The Daily Show with Jon Stewart posted its first weekly win over TBS’ Conan in adults 18-34, according to the network. Conan had a huge premiere in November, dominating the cable and broadcast late-night field for its first couple of weeks on the air, but The Daily Show has been steadily chipping away at Conan‘s ratings lead for the past two months. It has beaten Conan in total viewers every week since the beginning of December and in 18-49 every week since the beginning of January. For the month of January, The Daily Show is tops in viewers and 18-49, while Conan still has the edge in the 18-34 demo. However, Conan is hourlong and The Daily Show is a half-hour. If compared to the Daily Show/Colbert Report combo that airs in the same 11 PM-12AM slot, Conan is ahead in 18-34 and 18-49 while behind to the Comedy Central shows in total viewers. An interesting footnote – Versus January 2010, The Daily Show is up 9% in total viewers, while Conan is down 3% vs. the January 2010 performance of Lopez Tonight. Here are the standings of the cable late-night talk shows for January as released by Comedy Central (only original telecasts are included as Conan returned from the holiday a week later than most of the other shows, including The Daily Show):
Team Coco says 5 of “our most die-hardest-ever fans” are already camped out for standby tickets on Forest Lawn Drive outside the Warner Brothers lot in advance of Conan O’Bren coming back to late night television Monday at 11 PM ET/PT. “We popped over and took them some soda, granola bars, and these crazy giant TBS buttons that *laugh* when you squeeze them.” You’d think the TBS publicists could have at least collected a crowd:
There will probably be a lot of boys watching the baseball playoffs on TBS and wondering what the Nickelodeon blimp is doing at the games. TBS revealed today a new marketing stunt for Conan O’Brien’s upcoming late-night talk show on the cable network that will include an orange blimp with the name of the show, Conan, flying over the playoff games. “Finally, subtlety in advertising,” O’Brien tweeted. While not very original, the stunt is at least less awkward than Fox’s marketing decision a few years ago to disperse the casts of its new shows throughout the stadium audience during the World Series. Who can forget the horror in the eyes of the girls form the cast of David E. Kelley’s girls club every time the director of the game broadcast cut to them for a candid shot.