It was widely expected but, since the weekly numbers for the broadcast late-night shows are not released until the following Thursday, Conan O’Brien’s weekly victory did not become official until today. For his first week on TBS, Conan drew a 1.6 rating among adults 18-49 vs. a 0.9 for Letterman and Leno, who were tied for a second straight week. Leno also tied the demo performance of The Tonight Show with Conan O’Brien the same week last year. In his current second week, Conan has been averaging a 1.0-1.1 demo rating, so he will probably once again top his broadcast rivals for the weekly victory.
Conan just wrapped his first week on TBS slightly above projections, with an average of 2.9 million total viewers, 2.2 million adults 18-49 and 1.5 million adults 18-34. His median age was 32, way younger than his latenight counterparts. “We couldn’t be happier with the great response from Conan’s fans,” said TNT and TBS’ EVP Michael Wright. “Conan is a big hit among young viewers, with a median age that is more than two decades younger than the show’s rivals on broadcast.”
Young demos have been Conan’s strength. Following his big Monday debut that attracted 4.2 million viewers – beating all latenight shows, broadcast and cable – he quickly …
UPDATE 9:45AM: The fast nationals for Conan’s second show on TBS are in. It drew 2.8 million viewers, down 33% from its premiere audience and lower than its broadcast counterparts. Despite the decline, Conan is expected to once again dominate the young demos with 2.1 million viewers in 18-49 (down 35%) and 1.4 million in 18-34 (down 42%). Its median age stayed steady at around 30, probably still the youngest in latenight.
PREVIOUS 7:30AM: A ratings dropoff after the big Monday night premiere of Conan was inevitable: the question was how steep it was going to be. In the metered markets, the TBS show posted a 2.1 rating last night (when adjusted for Mountain time zone), down 28% from the premiere, which beat all latenight shows. Last night, Letterman drew a 3.0/8, Leno 2.5/7, and Nightline 3.2. More data will be available soon.
God is proving to be a ratings god this week. After a religion-themed Glee dominated Tuesday with a 4.6/13 demo rating, an episode of Modern Family tackling the same subject ruled the demo roost last night with a 4.5/12. It was mostly an uplifting night with all networks able to brag about something except for NBC whose entire lineup was down.
New NBC drama Undercovers continues to fade at 8 PM. It managed a 1.5/4 in 18-49 last night, down a notch from last week. On the same night last year, the now-defunct medical drama Mercy drew a 1.9 in the hour, and NBC averaged a 1.7 in the time slot last season. At 9 PM, Law & Order: SVU (2.5/7) was down 11%. Even worse, new spinoff Law & Order: Los Angeles (2.4/7) was down a steep 25% from its premiere last week. On the positive side, it still won what is shaping up to be a very weak Wednesday 10 PM hour this season and held 96% onto of its SVU lead-in.
TBS has opted not to renew quirky comedy My Boys for a 5th season, making the fourth season finale which aired on Sunday in actuality the series finale. The show from Sony TV and creator Betsy Thomas never became a ratings hit but developed a devoted cult following. While the odds of it continuing were considered long, My Boys and its cast were showcased prominently at Turner’s upfront presentation in May, and TBS and TNT’s programming chief Michael Wright stressed back then that he would seriously consider picking up the comedy for another season if it did well in the ratings in Season 4. Unfortunately, it didn’t. The show’s fourth season has averaged 942,000 viewers in live+7, down 19% from season 3. In adults 18-49, it drew 635,000, down 23%. Also unfortunate is that, because of My Boys‘ summer run and uncertain future, its stars Jordana Spiro and Kyle Howard had to pull out of their newly picked up NBC series, Love Bites and Perfect Couples, respectively. UPDATE: Despite Love Bites‘ anthology style, don’t look for Spiro to return to the show full-time now that she is free. That role has been reconceived, a network source said. But the My Boys cutie will no doubt get a ton of other offers soon.
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