“The demo didn’t evolve, it’s just endured” since the 1960s when ABC promoted the measurement to sell ads on American Bandstand, Turner Entertainment Networks President Steve Koonin told ad buyers this morning at his company’s upfront presentation. That’s a problem he says because “demos just measure eyeballs. Today it’s about engagement.” For example he noted how Conan O’Brien uses social media to rally fans and how TNT’s Rizzoli & Isles inspires viewers to write stories based on the characters, “There’s so much more we can do with analytics,” Koonin says. He says that his company is working with Facebook “in an unprecedented way” to generate “the type of deep research that hasn’t been done before.…The more we know, the faster we move from delivering demos to delivering engagement.”
Related: Will Ferrell And Conan O’Brien Mock TV Biz At Upfront
Koonin said is a good time to change the measurement paradigm, he says, now that cable networks have reached a “tipping point” in their relationship vs broadcast. “Over the past decade the term ‘basic cable’ has become an oxymoron. There’s nothing basic about it.” Continuing the industry’s embrace of technology, Koonin also touted the streaming initiative his company announced this morning. It will “make our brands even stronger,” he says.
Related: TNT & TBS Announce Scripted & Unscripted Development Slates
Related: TNT & TBS Announce Scripted & Unscripted Development Slates
TBS and TNT are about to become the first national entertainment networks in the industry to stream on-air content live across multiple platforms 24/7, including through the networks’ websites and a pair of newly created Watch TNT and Watch TBS apps. The announcement was made during TNT and TBS’s annual Upfront presentation today in New York. Live streaming is the latest phase in the rollout of TV Everywhere, the industry-wide initiative that gives subscribers to cable, satellite and telco video services access to more of their favorite shows across a wide range of digital platforms.
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At its upfront today, TNT and TBS unveiled scripted and unscripted development slates, which include projects from Steven Spielberg, Steve Carell, Diablo Cody, Denis Leary, Sylvester Stallone, Dick Wolf, Nicholas Sparks, Marcia Clark, Dee Johnson, Walt Becker, Jamie Foxx and James Duff. Here is the list with details:
Related: TBS & TNT To Offer Live Streaming 24/7
SCRIPTED SERIES DEVELOPMENT
This project is the story of a group of young scientists who, while investigating what they believe to be a haunted house, stumble upon a portal into the time-space continuum. Things then take a turn for the worse when one of their own vanishes into the portal.
– Executive Producers: Steven Spielberg, Justin Falvey, Darryl Frank, Scott Rosenberg (writer), Jeff Pinkner (writer), Josh Appelbaum (writer) and Andre Nemec (writer)
– Production Company/Studio: Amblin Television
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EXCLUSIVE: The week keeps getting better for Bill Lawrence. After getting a series pickup at Fox for Surviving Jack on Wednesday and at NBC for Undateable earlier this morning, he also just received a series order for comedy pilot Ground Floor at TBS, which recently renewed his Cougar Town. Ground Floor, which the Scrubs and Cougar Town creator wrote with former Friends and How I Met Your Mother executive producer Greg Malins, is a workplace comedy with a romantic twist that stars Skylar Astin (Pitch Perfect), Briga Heelan (Cougar Town) and John C. McGinley (Scrubs). Ground Floor, which has received a 10-episode order for a 2014 launch, is being produced by Lawrence’s Doozer in association with Warner Horizon TV, with Lawrence and Jeff Ingold serving as executive producers. This marks a second series pickup for Heelan today, who also has a supporting role on Undateable. She is in first position on Ground Floor but, given the fact both series hail from the same studio and producer, it is conceivable that she might do both. TBS’ other comedy pilot, Do It Yourself, remains in contention.
Related: TBS Greenlights CeeLo Green Unscripted Series Read More »
The CeeLo Life will follow the singer and former The Voice coach as he tackles his packed schedule of producing, recording and performing, and also looks at the creative partnership with his longtime best friends — Big Gipp, Khujo … Read More »
The NCAA men’s basketball title game traditionally has been held on a viewer-unfriendly Monday night — and in a couple of years fans will need pay TV to watch it at home. CBS and TBS said … Read More »
EXCLUSIVE: Cougar Town writer-producer Blake McCormick has been elevated to showrunner of the ensemble comedy as it heads into its fifth season and second on TBS. McCormick replaces Ric Swartzlander, who ran Cougar Town last season. Additionally, McCormick has signed a blind script deal with Warner Bros TV through studio-based Doozer, the company of Cougar Town co-creator/executive producer Bill Lawrence. Lawrence exited Cougar Town after Season 3 to segue into his overall deal at Warner Bros TV but ended up being pretty hands-on during Season 4 since he didn’t have a series on the air. That likely won’t be the case next season as he has three pilots in contention for series pickup: Undateable at NBC, I Suck At Girls at Fox and Ground Floor at TBS. Read More »
TBS has tapped comedian Theo Von to host Deal With It, the hidden-camera show from executive producer Howie Mandel that is set to premiere July 16. In the series, based on a format created by Keshet Broadcasting and United Studios, unsuspecting members of the public will be secretly dared to pull a prank on their unwitting companions with no time to prepare, and must obey all instructions given through an earpiece from a secret control room nearby to win cash and prizes. Von appeared on Road Rules and Last Comic Standing and hosts Yahoo’s daily recap show Primetime In No Time. He also created CrankTexts.com, a website where he texts random cell numbers and gets into conversations with total strangers — a seeming fit with the premise of Deal With It. He is repped by APA, Levity Entertainment and Lev Ginsburg. Read More »
TBS had planned a summer bow for its comedy’s second season, but that target became uncertain after star Steve Byrne suffered an injury to his face. It led his jaw being wired shut for six weeks, and … Read More »
TBS has renewed Conan O’Brien‘s late-night talk show for another two years. Conan has been picked up through November 2015, when it will mark its fifth-year anniversary on TBS. “When we invited Conan O’Brien … Read More »
TBS has renewed its original comedy Cougar Town, which it took over from ABC for its current fourth season. The network has ordered 13 episodes for Season 5 which is set to air in 2014. The ABC Studios-produced … Read More »
EXCLUSIVE: Will & Grace creators David Kohan and Max Mutchnick are venturing into cable with half-hour projects at Showtime and TBS. Both shows, which are in development, hail from Kohan and Mutchnick’s KoMut Entertainment and Warner Bros TV/Warner Horizon, where the duo is under and overall deal. At Showtime, Kohan and Mutchnick are in negotiations for an untitled single-camera comedy project — an Upstairs/Downstairs dark comedy that centers on a self-made first generation American billionaire, his family, and the staff that serves them. This marks Kohan and Mutchnick’s first project at Showtime, reuniting them with the cable network’s entertainment president David Nevins. The pair credit Nevis with helping them get Will & Grace on the air as a development executive at NBC where he got behind the duo’s script. At TBS, Kohan and Mutchnick have Clipsters, an ensemble multi-camera workplace comedy set in a hipster barbershop in the not-so-hip town of Worcester, MA (just outside of Boston). The project was developed for TBS after meeting Kohan and Mutchnick took with the network’s programming chief Michael Wright. Read More »
EXCLUSIVE: John C. McGinley, who played the acerbic Dr. Cox on Scrubs, is set to play a boss on Scrubs creator Bill Lawrence‘s new workplace comedy, multi-camera comedy pilot Ground Floor at TBS. Written by Lawrence and Greg Malins and directed by Gail Mancuso, Ground Floor is set in the world of corporate America and centers on a 29-year-old successful alpha male who crosses paths with his company’s support staff, a tight-knit group of truly happy and care-free people. McGinley will play the boss, Mr. Mansfield. Lawrence and Malins, who originally wrote Ground Floor for CBS last year, didn’t create the character with McGinley in mind but liked him a lot for the role, and so did TBS. “I’d kill to work with John on anything,” Lawrence said. Read More »
Conan O’Brien’s late-night TBS show is getting a companion. The network has ordered a four-week run of a new untitled late-night comedy series starring comedian Pete Holmes and produced by O’Brien’s Conaco production company, which is also behind O’Brien’s talker Conan. The Pete Holmes series will launch in fall 2013 and air four nights a week (Monday-Thursday) at midnight, following Conan. Taped before a live studio audience, the new show will combine sketches, short films, live comedy, field pieces and in-studio guest interviews. O’Brien, Jeff Ross, David Kissinger, Nick Bernstein and Dave Rath executive produce.
Conaco has had the right to program the slot after Conan as part of O’Brien’s original deal with TBS, which he signed in 2010, shortly after his exit from NBC. The agreement mirrors that of David Letterman’s production company Worldwide Pants, which owns/produces both Late Show and Late Late Show. Conaco’s initial focus was on getting Conan off the ground, with TBS airing various repeats after it. It gradually began exploring potential companions, with TBS ordering a pilot for a Holmes-fronted talk show in July. “Pete Holmes is an enormously likable performer with an agile and innovative mind,” said O’Brien. “I’m really looking forward to his show, and I’ve already had my son program my DVR.” Read More »
TBS has renewed King Of The Nerds, its successful freshman reality competition series hosted and executive produced by two of the stars of the movie franchise, Robert Carradine and Curtis Armstrong. On the show, competitors come … Read More »
EXCLUSIVE: After each of them has co-created a TBS series, Walt Becker (Wild Hogs) and Cheers alum Rob Long have teamed for a multi-camera comedy project, which has landed a pilot order at TBS. The network … Read More »
TBS announced today that Men At Work will be back for its second season on April 4 and that the network’s new series Who Gets The Last Laugh? would be debuting on April 16. Both the … Read More »