David Bloom is a Deadline contributor.
It was a two-continent crush of crazy at the TCL Chinese Theatre in Hollywood today when Feng Xiaogang became the first Chinese director to sinks his hands and shoes into wet cement for posterity at the storied venue.
Feng, who has directed more than 20 mostly comedy films in China, is having the U.S. premiere of his historical drama Back to 1942 — China’s entry for the Foreign Language Film Oscar — at the theater this evening. It’s part of a weekend-long “panorama” featuring screenings of some of Feng’s notable films, sponsored by the Chinese government media office and the city of Beijing’s bureau of radio, film and TV. Back to 1942, set during the horrific World War II famine that killed millions in China, features a raft of notable Chinese stars along with Tim Robbins and Adrien Brody.
Related: China Lion Sets Debut For Feng Xiaogang’s ‘Personal Tailor’
Theater executives said they were surprised and a bit overwhelmed by the crush of media, actors, directors and others who flew over from China to take part in Feng’s imprinting event. Security struggled to both appease the fire marshal and manage the crowd jammed into the theater’s relatively small courtyard.
Related: China TV Maker Buys Naming Rights To Grauman’s Chinese
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Here’s the formal announcement of the arrangement we reported yesterday:
HOLLYWOOD, Calif., April 12, 2013 – IMAX Corporation (NYSE: IMAX; TSX: IMX) and Chinese Theatres LLC today announced an agreement to add an IMAX® theatre to the iconic TCL Chinese Theatre in Hollywood, through an extensive transformation of the landmark site. The addition brings the theatre into the 21st Century and gives Hollywood its first IMAX® theatre, providing fans with a movie-going experience that will rival any in southern California. Once complete, this will be IMAX’s largest auditorium in the world in terms of seating capacity and its third-largest commercial theatre screen in North America. Closing of the agreement is subject to the issuance of final permits.
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Sources tell me that a deal for IMAX to take over the iconic theater on Hollywood Boulevard is nearly complete, subject to permitting approval. The news comes just a few months after Chinese TV maker TCL paid … Read More »
The Hollywood cultural and historic landmark opened in 1927 by Sid Grauman will now be called TCL Chinese Theatre under the 10-year, $5 million deal with Chinese TV firm TCL Group. As part of the agreement, … Read More »