A week after China’s TCL Group paid $5 million for naming rights to Hollywood Boulevard’s iconic Grauman’s Chinese Theatre, the company has moved to place its smartphones in Marvel Entertainment’s Iron Man 3, which has been filming in China. The company hopes to raise awareness of its smartphones in the global market dominated by Samsung and Apple, according to Bloomberg. The product-placement deal will have Robert Downey Jr.’s character Tony Stark using TCL products in his battle with the Mandarin. Real-world features such as handheld devices interacting with TV, will be replicated in the movie. In addition to phones and TVs, TCL also makes camcorders and appliances. Like its Chinese rivals ZTE, Huawei Technologies and Lenovo, TCL’s goal is to increase sales and brand credibility against better-known competitors.
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By THE DEADLINE TEAM | Friday January 11, 2013 @ 11:30am PSTTags: Big Deals Film, Grauman's Chinese Theatre, TCL Chinese Theatre, TCL Group
The Hollywood cultural and historic landmark opened in 1927 by Sid Grauman will now be called TCL Chinese Theatre under the 10-year, $5 million deal with Chinese TV firm TCL Group. As part of the agreement, …
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