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It Wasn’t The Marketing: FX Chief John Landgraf On Why ‘Terriers’ Didn’t Work

Nellie Andreeva

FX president John Landgraf did something network presidents rarely do – he got on the phone with reporters today to discuss the reasons behind FX’s decision to cancel the Shawn Ryan/Ted Griffin praised but low-rated series Terriers after one season. A lot had been said about the marketing campaign for the show, with some complaining that the billboards featuring the gnarling dog may have been misleading and thus responsible for the buddy detective show’s low-rated launch. Landgraf said that those billboards were only used in Los Angeles and New York, and, 3 weeks into the series’ run, he ordered a study with 600 people who had not seen the show that examined the effectiveness of Terriers‘ TV promos that had dominated the series’ marketing campaign. The testing showed that the promos “represented the show extremely well and explained very well what it was about,” Landgraf said. “From my standpoint, the marketing department of FX has taken a little bit  of unfair knocks for the lack of performance of the show. I don’t think there is anybody to blame. It’s hard to explain why people didn’t watch.” One of his theories is Terriers‘ “subtle charm,” which certainly “doesn’t describe pop content” in today’s era of laud shows like Jersey Shore, Sons of Anarchy and The Walking Dead. Landgraf said that he parsed through the show’s ratings (Even if it had doubled its numbers for the first season, Terriers would still … Read More »

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FX Cancels ‘Terriers’ After One Season

By | Monday December 6, 2010 @ 8:47am PST
Nellie Andreeva

It Wasn’t The Marketing: FX President John Landgraf On Why ‘Terriers’ Didn’t Work FX has made it official – there will be no Season 2 of Terriers. The Shawn Ryan/Ted Griffin drama, which last week wrapped its freshman run, ranked as the lowest rated first-year drama series on FX ever with an average of 970,000 viewers tuning in for the original telecasts, 509,000 of them in the adults 18-49 demographic, corresponding to a .49 demo rating.

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FX Sets Fall Premiere Dates

Nellie Andreeva

fx_logo_150FX is taking a jump on fall season, rolling out its fall premieres in the two weeks before the broadcast networks unleash their new/returning series. Biker drama Sons of Anarchy returns for Season 3 on Tuesday, Sept. 7, at 10 PM, while new PI comedic drama Terriers, from Ted Griffin and Shawn Ryan, will make its debut the following night, Sept. 8, at 10 PM. I’m curious to see how a lighter procedural, a genre that is so hot in cable via USA and now TNT and A&E, will do on FX, probably the grittiest basic cable brand in the hourlong arena. As for comedies, Season 6 of the channel’s veteran It’s Always Sunny in Philadelphia premieres Thursday, Sept. 16, at 10 PM, followed by the second season debut of The League at 10:30 PM.

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