These two worlds were bound to collide, right? Advertisements are everywhere, especially in Tokyo. And we’ve seen folks covered scalp to toe with tattoos, piercings and brandings. (Keep that last one in mind.) So now comes the inevitable next step: A PR guy in Japan’s capital has begun putting ads directly on the thighs of young women, who have to wear short skirts to flaunt their wares. One of the most popular ads touts this week’s local Blu-ray launch of Universal’s Seth MacFarlane raunchfest Ted, which seems somehow apropos. “It’s an absolutely perfect place to put an advertisement,” Hidenori Atsumi, the brains behind the bodily billboards, tells The Guardian. “This is what guys are eager to look at and girls are OK to expose.” And not just a few — more than 3,000 young women have signed up for the gig. (They have to be at least 18.) They get paid by walking around for eight hours a day sporting the strategic adverts. The boss recommends they be augmented by over-the-knee socks. Now that’s targeted advertising.
Related: How ‘Ted’ Made It To The Oscar Show
It was Universal Pictures’ turn in the spotlight this morning as Chairman Adam Fogelson served up a look at the studio’s sequel-packed summer slate and a summary of the studio’s 2012 hits and even big miss Battleship. He announced sequels in … Read More »
Mark Wahlberg and Ted’s appearance on this year’s Oscars presenting the Sound Mixing and Sound Editing awards may have only lasted nine minutes, but it was months in the making, I’ve learned. The decision to have … Read More »
EXCLUSIVE: When he completes Sunday’s Oscar hosting stint, Seth MacFarlane will get down to business about where to place his next film, one that is shaping up to be the hot movie project in town. I’m hearing that Universal Pictures has the inside track to acquire A Million Ways To Die In The West, the live action comedy he’ll begin shooting this spring that is a kindred spirit to Blazing Saddles. Several studios are chasing the project, which so far stars MacFarlane, Amanda Seyfried and Charlize Theron.
MacFarlane is once again teamed in this venture with Media Rights Capital, which finally rode in a big winner when it backed MacFarlane’s last film, Ted, the foul mouthed stuffed bear comedy that has now grossed over $536 million worldwide and is out-grossing Skyfall in Japan. MacFarlane wrote the script with Ted and Family Guy cohorts Alec Sulkin and Wellesley Wild, and Scott Stuber and Jason Clark are producing. They were producers on Ted with MacFarlane and John Jacobs. You can see he is a loyal guy, and so why wouldn’t he go back to Universal when the result was so good last time around. Read More »
Universal and MRC‘s Ted today passed Skyfall at the Japanese box office and now has grossed $32.5M in the territory, the biggest total so far in 2013. It already was the biggest R-rated comedy of all … Read More »
EXCLUSIVE: This is a big deal — both because it’s a new line of business for Media Rights Capital, and because the company was able to raise the cash at a time when the lending markets remain tight. P… Read More »
Anthony D’Alessandro is Managing Editor of AwardsLine.
This year’s crop of contenders—a doc tune, a musical melody, a jazz ditty, and an Indian lullaby—are similar to the genres that the category has recognized in recent years. Pop-radio songs, which arguably have … Read More »
Related: Mark Wahlberg And Ted To Appear On Oscarcast: Video
Mark Wahlberg and his teddy bear co-star, “Ted,” will be presenters on the Oscar® show, telecast producers Craig Zadan and Neil Meron announced today.
“We are happy to make it possible for Mark and Ted to make their debut appearance on the Oscar stage,” said Zadan and Meron. “And we won’t deny that Ted used his pull with our host to get himself the booking.”
Wahlberg and Ted starred in the hit summer comedy “Ted,” which is now the highest-grossing R-rated original comedy of all time.
“I’m excited to present an Oscar with Mark Wahlberg,” said Ted. “I’m spending the next month learning to pronounce ‘Quvenzhané.’“
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EXCLUSIVE: Ted co-writers writers Alec Sulkin and Wellesley Wild have signed with UTA. This comes as FBC picked up their untitled pilot and moved it right to series, one of the few large commitments of the … Read More »
The Ted actor and his furry co-star will be part of this year’s Oscar telecast, which happens to be hosted by the film’s director Seth MacFarlane. Mark Wahlberg made the announcement on Anderson Cooper’s talk show Anderson Live in a segment taped to air Friday. He also … Read More »
The stuffed star of Seth MacFarlane‘s Ted — the Universal pic that became the top-grossing R-rated comedy of all time after its June premiere, grossing more than $500 million worldwide to date — was a “guest” on Jimmy Kimmel Live last night (MacFarlane might have been … Read More »
Thanks to yesterday’s overseas box office numbers, Universal‘s R-rated comedy has crossed the $500M mark globally. It’s now grossed $281.4M internationally and $218.7M in North America. Ted already was the highest-grossing R-rated comedy of all time and the … Read More »
Ted‘s worldwide gross reached an estimated $469 million today. That puts the Universal/Media Rights Capital comedy ahead of the previous recordholder, Warner Bros’ The Hangover and its $467.5M. So that makes Ted now the #1 highest grossing R-rated original comedy of all time around the … Read More »
Seth MacFarlane was approached to host the 85th Oscars fairly recently, although he says he can’t remember if it was before or after his successful hosting gig on the season premiere of Saturday Night Live on September 15. It was “roughly around the same time”, he tells Deadline in a conference call with Oscar show producers Craig Zadan and Neil Meron this morning just after the Academy’s announcement.
Related: EXCLUSIVE: Seth MacFarlane Oscar Host
The producers had “promised” the Academy they would name a host by the end of September, and they met the deadline. “He was great on SNL, he’s an amazing, amazing host and we’re well aware of the multi-faceted Seth. It has been a great year for him, so why not have him be considered. I think what we wanted was the consummate host, whatever came along with that package and we think Seth is that person,” said Meron. Zadan adds they had been talking about MacFarlane for a long time and wanted to work with him one day. They informed the Academy of their idea and started to get everyone on board even from the moment they first got the Oscar job. “The thing that makes us most excited about Seth is that in order for us to produce a show that is versatile and has great entertainment value, the more diverse the host is the better the show”, Zadan says. “The fact is Seth does everything. He does comedy, he sings, he dances, he’s a great comic writer; I could go on and on. He just does so many things so well, he gives us an embarrassment of riches to create a show that is really entertaining”.
As for MacFarlane, he’s “ecstatic. I was surprised. I have done a fair amount of hosting in the past but nothing of this magnitude. I was very, very pleasantly surprised.” He says the timing is great since Ted — which he wrote and directed and voiced the title character — has been a much bigger hit than anyone imagined and it gives him an added foothold in the motion picture business, rather than someone primarily just known for TV work.
So what kind of plans does he have for the show? “It’s so early on, it’s hard to give a specific answer to that”, MacFarlane says. “It is the Academy Awards so I think you can expect anything. It’s the Oscars so you always want a musical component and you want an injection of comedy and so I think it will be a mix of many elements”. He added that he doesn’t plan to copy other hosts and specifically mentions Johnny Carson but says he “would never dare to try and emulate him, he’s my favorite host”.
Related: Seth MacFarlane’s Big Oscar News: Video Read More »
BREAKING: Seasoned production executive Jon Mone will join Universal Pictures as EVP Production. He moves from Scott Stuber’s Universal-based Bluegrass Films, and has been in the Universal fold since 2006. Universal’s co-presidents of production Peter Cramer and Jeffrey Kirschenbaum made the hire and Mone reports to them.
Mone recently served as executive producer on the Stuber-produced Ted, directed by and starring Seth MacFarlane, Mark Wahlberg and Mila Kunis. Stuber, who was attached to produce Ted, and Media Rights Capital brought the film to Universal and the studio acquired it before principal photography began. It is Universal’s highest-grossing film of 2012: With $425 million worldwide and counting, Ted is the third highest-grossing R-rated comedy of all time behind The Hangover and The Hangover Part II. Read More »
EXCLUSIVE: The trio behind Ted, the biggest comedy hit of the summer, are teaming for another project, this time in television. Fox has snagged the multi-camera live-action comedy, written/executive produced by Ted co-writers Alec Sulkin and Wellesley Wild and … Read More »
UPDATED: Seth MacFarlane’s R-rated comedy Ted starring Mark Wahlberg from Universal Pictures and Media Rights Capital will pass on Monday that other R-rated blockbuster The Hangover’s international lifetime total of $190+M. it now becomes the highest grossing original R-rated comedy of … Read More »