Who knew there was such appetite for 1990s tween sitcoms? It seems like TeenNick stumbled onto a gold mine with its retro The 90s Are All That 12 AM-2 AM block, which launched Monday, drawing some 555,000 total viewers for the first night, a 114% time-slot improvement vs. last year. The gains were even more impressive in the younger demos: 1.3/417,000 among adults 12-24, up +225%, and 0.6/229,000 in adults 18-34, up +500%. In those demos, the reruns of Nickelodeon’s Kenan & Kel (from 1995), All That (1996), Doug (1991) and Clarissa Explains It All (1992) bested most network late-night shows. On Twitter, TeenNick had eight of nine trending topics worldwide during the block’s premiere.
Nickelodeon Announces ‘iCarly’/'Victorious’ TV Movie Date, Adds ‘Friends,’ Animated Fare And TeenNick Block
Nickelodeon is announcing today during its upfront in New York that it has set a date for the original TV movie fusing two of its biggest live-action hits, iCarly and Victorious. The movie, iParty with Victorious, is set to premiere June 10 and kick off a summer of more than 100 new episodes of the network’s live-action series. The new shows set to debut in that stretch are Supah Ninja and Bucket & Skinner’s Epic Adventures. The network also has greenlighted a pair of CG-animated series, Robot & Monster and a reboot of Teenage Mutant Ninja Turtles, as part of a push to add 450 new episodes of animated programming over the next three years.
Elsewhere in the Nick universe, nighttime block Nick at Nite will add Friends to its lineup in September and the comedy Yes, Dear in 2012. Meanwhile, the TeenNick will add a nighttime block, The 90s Are All That!, which will feature shows from Nick’s library including Rugrats and Kenan & Kel and run from midnight-2 AM ET beginning in the fall (the network cites the popularity of its “Old Nickelodeon” Facebook page as fuel for the move).