(Beverly Hills, Calif.) August 19, 2013 – Relativity announced today that Russell Schwartz, a consultant to the studio, is joining the company as President of Theatrical Marketing. In addition, the studio announced that Dana Precious will take on the newly created position of President of Creative Advertising. Schwartz will report to both Relativity President Tucker Tooley and CEO Ryan Kavanaugh. Precious will report to Tooley, who made the announcement.
Schwartz and Precious will jointly create and manage all aspects of Relativity’s marketing campaigns for its feature films including Luc Besson’s The Family, Joseph Gordon-Levitt’s Don Jon, Jimmy Hayward’s Free Birds and Scott Cooper’s Out of the Furnace.
Terry Curtin has decided to leave the studio to start her own consulting company.
“Russell is an extremely talented, resourceful and innovative marketer, and I have long admired and respected his campaigns since we first worked together at New Line,” commented Tooley. “Relativity is also incredibly fortunate to have such a creative force as Dana join our marketing leadership team as the studio continues to grow.”
Tooley added: “We thank Terry for her years of hard work and dedication to the studio. She has crafted creative marketing campaigns for some of the company’s most successful films. We are very grateful for Terry’s help in building Relativity into the successful studio it is today.”