(Beverly Hills, Calif.) August 19, 2013 – Relativity announced today that Russell Schwartz, a consultant to the studio, is joining the company as President of Theatrical Marketing. In addition, the studio announced that Dana Precious will take on the newly created position of President of Creative Advertising. Schwartz will report to both Relativity President Tucker Tooley and CEO Ryan Kavanaugh. Precious will report to Tooley, who made the announcement.
Schwartz and Precious will jointly create and manage all aspects of Relativity’s marketing campaigns for its feature films including Luc Besson’s The Family, Joseph Gordon-Levitt’s Don Jon, Jimmy Hayward’s Free Birds and Scott Cooper’s Out of the Furnace.
Terry Curtin has decided to leave the studio to start her own consulting company.
“Russell is an extremely talented, resourceful and innovative marketer, and I have long admired and respected his campaigns since we first worked together at New Line,” commented Tooley. “Relativity is also incredibly fortunate to have such a creative force as Dana join our marketing leadership team as the studio continues to grow.”
Tooley added: “We thank Terry for her years of hard work and dedication to the studio. She has crafted creative marketing campaigns for some of the company’s most successful films. We are very grateful for Terry’s help in building Relativity into the successful studio it is today.” READ MORE »
EXCLUSIVE: Relativity Naming New Film Marketing Team; Russell Schwartz And Dana Precious In, Terry Curtin Out
EXCLUSIVE: I understand that New Line veteran Russell Schwartz is already signed to become President of Theatrical Marketing. And Marvel veteran Dana Precious is in final talks to assume the newly created position of President of Creative Advertising and Research. Both Schwartz and Precious will report directly to Relativity‘s President Tucker Tooley. ”It is a coup for Relativity to get both Russell and Dana who have overseen some of the biggest movies in recent years,” according to a source close to the studio. Relativity hopes to make the formal announcement early next week. The news follows criticism inside and outside Relativity of the handling of movie marketing by Terry Curtin – culminating in this weekend’s flop film pickup Paranioa. “Relativity is losing confidence in its marketing head,” a source close to the studio told me this morning when weekend box office results were announced. “Granted it is an incredibly crowded and down marketplace, but marketing should have at least opened the film to $10 million.” Curtin is leaving the studio with an uneven record since 2011 with highs of The Immortals and Act Of Valor and lows like Mirror Mirror. Schwartz and Precious will jointly oversee all aspects of markeing campaigns for Relativity’s growing film slate which includes Luc Besson’s action comedy The Family, Joseph Gordon-Levitt’s directorial debut Don Jon, Jimmy Hayward’s upcoming animated buddy comedy Free Birds, and Scott Cooper’s Out Of The Furnace. “Relativity has a strong slate in the second half of 2013 and early 2014 so they wanted to get a team with Russell and Dana’s track record and experience,” a source tells me.
While I have been on record expressing the sentiment that there are many filmmakers who should retire before Steven Soderbergh, I just got off the phone with the filmmaker. And damn it, he still wants to punch out by the time he hits 50. “I’m still following my plan,” he told me. “I’ve been stupid about it, I should have kept my mouth shut, but at the same time, I don’t think there’s anything that unusual about it. By the time I finish with the series of projects I’m planning, it will be 26 or 27 films. That’s plenty and if you take volume over quality; I’m twice as good as Kubrick.”
Forecasting his exit also didn’t help in terms of preparing the industry to make a fuss over him. “I figured by giving them two years lead time, they would line up those lifetime achievement awards, but there have been no calls or anything,” Soderbergh joked. Asked what he would like, he said, tongue firmly in cheek, “The Oprah thing. A year-long daily celebration of my fabulousness would be nice. Or maybe just a smallish parade.”
Soderbergh and I were speaking about Relativity Media’s decision to release Haywire, which it financed but set distribution originally through Lionsgate. Though that picture was shot before Contagion – the thriller about the outbreak of a deadly virus that stars Matt Damon, Kate Winslet, Marion Cotillard and Jude Law – Haywire will be released Jan. 20, 2012, three months after Contagion. Soderbergh will talk the picture up while promoting Contagion, which he feels will help an action film that leans heavily on Gina Carano, known only to mixed martial arts fans who’ve seen her fight on the circuit. Soderbergh also liked the Relativity move because it reunites him with Relativity’s new marketing chief Terry Curtin, with whom Soderbergh worked at Universal on Erin Brockovich.
“I think it might be best for Haywire to follow Contagion, which is the kind of film people like to see me make,” Soderbergh said. “It’s in the vein of Traffic, an entertaining multi-layered story about something timely right now. Because Gina has never been in a movie before, being able to draft off Contagion will be very good. We knew she could do the right stuff, but she really delivers as a screen presence. She looks comfortable, and then she tears these guys in half.”
Soderbergh said he’ll start work in September on Magic Mike, the film that will star Channing Tatum and Alex Pettyfer as male strippers in a coming-of-age story reminiscent of Saturday Night Fever. He’ll follow by directing George Clooney in The Man From U.N.C.L.E. in February. After that, Liberace with Michael Douglas and Damon will likely be Soderbergh’s swan song. While I reminded him that he’s walking away at a time when he has plenty to say and the wisdom to know how to solve problems that maturity brings, he disagreed.
When Relativity Media’s Peter Adee exited his marketing post eight month into the job, Deadline told you last Friday that Terry Curtin was his likely replacement. Today, Relativity made it official. Curtin will oversee all planning, strategy and marketing execution of Relativity’s theatrical releases. In her position as President of Theatrical Marketing, she will directly report to Ryan Kavanaugh. Here’s the rest of the release:
Beverly Hills, CA) April 6, 2011 – Ryan Kavanaugh, CEO of Relativity Media, LLC announced today that Terry Curtin, currently the co-president of entertainment at the Cimarron Group, will join the company as President of Theatrical Marketing. Curtin will replace Peter Adee who is presently in the position.
“Curtin’s successes throughout her career, both at studios and creative vendors, speak volumes about the vision with which she leads a marketing campaign. Peter Adee promised to find his perfect replacement and with Terry’s experience in both traditional and digital media, she is just that. We are thrilled for her to drive Relativity’s marketing arm to new milestones of achievement,” says Kavanaugh.
Relativity Media has announced that Peter Adee will leave his job as head of marketing after eight months. I’m hearing that a top candidate to replace him is Terry Curtin, a well-regarded studio vet who most recently has been at Cimarron Entertainment. Per Relativity, discussions are ongoing with multiple candidates. …