Sony Pictures has released its first teaser for The Amazing Spider-Man 2 today, and you can see the first stamp of Dwight Caines, the president of Theatrical Marketing for Sony Pictures. who hatched this campaign with his Sony Pictures International counterpart Nigel Clark. Caines ran digital marketing for Sony worldwide, and this first trailer has been launched simultaneously online in a massive global play. Versions of it were made more than 12 languages, including Russian and three different Chinese dialects. The trailer launched simultaneously on every Sony platform down to the Times Square billboard, and reams of other sites around the world. This is likely to become more common on event pictures, as all the studios embrace look at event pictures as global commerce instead of separate campaigns for domestic and international. The sequel brings back Andrew Garfield as Peter Parker/Spider-Man and Emma Stone as Gwen Stacy. This time around, the webslinger goes up against a coterie of villains headed by Jamie Foxx‘s Electro. Dane DeHaan, Paul Giamatti, Chris Cooper, Sally Field and Denis Leary also star in the Marc Webb-directed movie. The Amazing Spider-Man 2 starts its international rollout on April 16, 2014 and debuts in the U.S. on May 2, 2014. Here’s the trailer:
Ross Lincoln contributes to Deadline’s Comic-Con coverage.
Andrew Garfield revealed today that the Spider-Man story he’d most like to see made into a film is one that is legally impossible, at least for the moment. “I’d love to see [Spider-Man] with The Avengers,” he said, to audible gasps, during the Sony Pictures panel discussion of The Amazing Spider-Man 2 at Comic-Con. “Wouldn’t that just be awesome? Just saying.”
Sadly for everyone drooling at the prospect of Spider-Man joining that Marvel superhero squad, it’s not going to happen as long as Sony retains the rights to the character. And judging by the presentation during tonight, the company expects to retain them for the foreseeable future. Sony clearly expects Amazing Spider-Man 2 to be a huge hit. During the first half of the discussion, the participants — co-stars Jamie Foxx, Dane DeHaan and, eventually, Garfield, along with director mark Webb and producers Ari Avad and Matt Tolmach — didn’t even attempt to sell the movie; instead, after a short film depicting him attempting to sneak into Hall H, Garfield appeared dressed and in character as Spider-Man, then spent 10 minutes wisecracking with the cast.
UPDATE: Here is a bit more information on Woody Allen’s next film. I’m told he will shoot in the South of France. That country certainly worked out for him in Midnight In Paris.
EXCLUSIVE: Woody Allen has …
Hollywood studios rarely disclose lots of details about spending plans for their big-budget productions. But Sony is making an exception for The Amazing Spider-Man 2 to help New York Gov. Andrew Cuomo build his case for the production tax incentives that he wants to extend for five years. The movie should generate 3,500 jobs, cast 11,000 extras and occupy the biggest stage footprint ever seen in New York, the state says today. That’s “great news for our local communities and fans of the franchise,” Cuomo says. Long Island will benefit most. Spider-Man 2 will require “massive sets” at two facilities in Long Island (Grumman Studios and Gold Coast Studios) and one in Brooklyn (the Marcy Armory). About a third of the new jobs and extras will come from Long Island. In addition, the production will tap several local businesses to handle food and equipment. For example, it will pay Mobile on Demand Storage of NY $279,000 for container rentals, Pride Equipment Corporation $130,000 for crane rentals, U.S. Coffee $32,000 for beverages, Quick Auto Parts $19,000 for auto parts, and Bagelboss $16,000 for food. The production will need 3,000 hotel room nights in Bethpage and Plainview, and another 3,000 in Rochester. Sony expects the shoot to last 150 days, with 50 in Bethpage and as many as 15 in Rochester. On Friday, the producers will look for specific locations in Rochester, including one for a car chase.