Deadline The Amazing Spider-Man

July 6-8 Weekend Actuals

1. The Amazing Spider-Man 3D (Columbia/Sony) Week 1 [4,318 Theaters] PG13
Friday $20.5M, Saturday $23.7M, Sunday $17.9M Weekend $62M, Cume $137.0M
International Cume $201.6M, Global Cume $338.6M

2. Ted (Universal) Week 2 [3,256 Theaters] R
Friday $10.6M, Saturday $11.9M, Sunday $9.7M, Weekend $32.2M (-41%), Cume $119.8M International $15.0M, Global Cume $134.8M

3. Brave 3D (Pixar/Disney) Week 3 [3,891 Theaters] PG
Friday $6.3M, Saturday $7.8M, Sunday $5.5M, Weekend $19.6M (-43%), Cume $174.0M, International Cume $36.6M, Global Cume $210.6M

4. Savages (Universal) NEW [2,628 Theaters] R
Friday $5.7M, Saturday $5.6M, Sunday $4.7M, Weekend $16.0M

5. Magic Mike (Warner Bros) Week 2 [3,120 Theaters] R
Friday $6.1M, Saturday $5.6M, Sunday, $3.9M, Weekend $15.6M (-60%), Cume $72.8M

6. Madea’s Witness Protection (TPerry/Lionsgate) Week 2 [2,161 Theaters] PG13
Friday $3.5M, Saturday $4.1M, Sunday $2.6M, Weekend $10.2M (-60%), Cume $45.8M

7. Madasgascar 3 3D (DreamWorks Anim/Paramount) Week 5 [2,861 Theaters] PG
Friday $2.4M, Saturday $3.1M, Sunday $2.1M, Weekend $7.5M (-37%), Cume $195.9M

8. Katy Perry: Part Of Me 3D (Insurge/Paramount) Week 1 [2,730 Theaters] PG
Friday $2.7M, Saturday $2.5M, Sunday $2.0M, Weekend $7.1M, Cume $10.2M

9. Moonrise Kingdom (Focus Features) Week 7 [884 Theaters] PG13
Friday $1.4M, Saturday $1.9M, Sunday $1.2M, Weekend $4.5M (-8%), Cume $26.8M

10. To Rome With Love (Sony Classics) Week 3 [806 Theaters] R
Friday $865K, Saturday $1.4M, Sunday $867K, Weekend $3.1M (+350%), Cume $4.9M

SUNDAY AM, 10TH UPDATE: This big $200M moviegoing weekend is bringing out crowds post Fourth Of July and looking +28% from last year. Sony/Columbia’s The Amazing Spider-Man is an easy #1 with a $65M first weekend. That gives the 3D reboot a 6-day total of $140M through Sunday and $341.2M cume worldwide. The film opened last weekend in 13 countries and this weekend is open in a total of 70 territories. It grossed an estimated $129.1M this weekend, bringing the overseas cume to $201.6M. In North America, the film sold $20.6M in tickets on Friday, then went up 15% on Saturday to $23.8M, and is expected to do approximately $20.5M today. ”In the world of relaunched franchises, this is a  spectacular success by any measure,” Sony gushed. For example, Batman Begins relaunched with $48.7M in 2005 and $79.5M in its first 6 days. For the Spidet reboot, 75% of the audience for the opening were general moviegoers aged 12+, and 25% were families (parents with children under 12). Of those 12 years old or older, 58% were male and 42% female, 46% were under age 25 and 54% were 25 and older. Of the children who attended under 12, 65% were boys and 35% were girls, while 73% were under 10 years old. The film received an ‘A-’ Cinemascore “and that strong word of mouth is also supported by our own exit scores with very high definite recommend numbers across all demos,” Sony said. Approximately 44% of the weekend’s gross came from 3D with IMAX accounting for 10%. IMAX took in $14.3M for the 6 days ($47K per screen). All in all a nice haul, but only middling when it comes to top moneymakers for any first 6-day time period. Especially considering Spidey is Marvel’s most popular character. Little wonder that Sony is fast-tracking the next installment of its new trilogy with fresh villains and storylines that should spark more interest and box office in this too-soon reboot that was just a retread of the original origins saga.

Meanwhile, Universal’s #2 holdover Ted is still strong domestically with a $32.5M domestic weekend and a fantastic 10-day cume of $120.2M. Audiences were starved for a smart laugher. It’s now eclipsing Hangover as the biggest R-rated comedy. Both Mark Wahlberg and Seth MacFarlane can write their own ticket by Monday. (I still can’t believe Fox passed…) The foul-mouthed teddy bear also will be the #1 film in Australia this weekend after opening against the web-spinner. Ouch! Overseas total from just Down Under and Taiwan is $15M.

Related: ‘Ted’ Opens ‘Off The Charts’ In Australia

The newest major studio film, Oliver Stone’s adult crime drama Savages, is looking like $16.1M for the weekend. That’s a better than expected opening for a violent ‘Hard R’ pic with no proven stars. As you know, Universal made the decision to move this R-rated actioner from the safe harbor of a September 28th release (where The Town, a similar R-rated crime film, performed so well in 2010) to this very crowded summer slot. As a result, Savages could only release on 2,627 screens. Dumb move? Those better-than-average trailers made this look like a perfect fall movie. But the studio felt midweek numbers would be better and Savages could counterprogram Ice Age 4 next weekend. On the other hand, audiences gave Savages only a ‘C+’ CinemaScore, which will result in poor word-of-mouth. Good thing it was made for only $45M.

Struggling is the $12M low budget Katy Perry’s Part Of Me which will do around $7.1M for its first weekend and $10.2M for its first 4 days in release. “I guess it will take 5 days to gross its budget,” a Paramount exec joked about the Insurge pic’s cold reception at the box office. Earth to Hollywood: no one cares about Katy beyond a handful of tween/teen girls. Not even Russell Brand anymore.

Meanwhile, Woody Allen’s critically panned To Rome With Love from Sony Classics exanded into the Top Ten based on weekend estimates. Refined numbers in the morning along with analysis of the 10-day holiday box office:

1. The Amazing Spider-Man 3D (Columbia/Sony) Week 1 [4,318 Theaters] PG13
Friday $20.6M, Saturday $23.8M, Weekend $65M, Cume $140M
International Cume $201.6M, Global Cume $341.2M

2. Ted (Universal) Week 2 [3,256 Theaters] R
Friday $10.5M, Saturday $11.8M, Weekend $32.5M (-49%), Cume $120.2M
International $15.0M, Global Cume $135.2M

3. Brave 3D (Pixar/Disney) Week 3 [3,891 Theaters] PG
Friday $6.2M, Saturday $7.7M, Weekend $20.1M, Cume $174.5M
International Cume $36.6M, Global Cume $211.1M

4. Savages (Universal) NEW [2,628 Theaters] R
Friday $5.6M, Saturday $5.6M, Weekend $16.1M

5. Magic Mike (Warner Bros) Week 2 [3,120 Theaters] R
Friday $6.1M, Saturday $5.5M, Weekend $15.6M (-60%), Cume $72.2M

6. Madea’s Witness Protection (TPerry/Lionsgate) Week 2 [2,161 Theaters]
Friday $3.4M, Saturday $4.1M, Weekend $10.2M (-60%), Cume $45.8M

7. Madasgascar 3 3D (DreamWorks Anim/Paramount) Week 5 [2,861 Theaters] PG
Friday $2.3M, Saturday $3.0M, Weekend $7.7M, Cume $196.0M

8. Katy Perry: Part Of Me 3D (Insurge/Paramount) Week 1 [2,730 Theaters] PG
Friday $2.7M, Saturday $2.4M, Weekend $7.1M, Cume $10.2M

9. Moonrise Kingdom (Focus Features) Week 6 [884 Theaters] PG13
Friday $1.3M, Saturday $1.9M, Weekend $4.6M, Cume $26.8M

10. To Rome With Love (Sony Classics) Week 3 [806 Theaters] R
Friday $860K, Saturday $1.3M, Weekend $3.5M, Cume $5.2M
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