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YouTuber Dilemma: Staying “Authentic” Amid 4K Cameras, Studio Money, Ad Dollars

By | Thursday July 3, 2014 @ 9:00am PDT

YouTuber Dilemma: Staying “Authentic” Amid 4K Cameras, Studio Money, Ad DollarsAmid all the dealmaker swagger and pubescent screams at last week’s giant Vidcon gathering in Anaheim, CA, one nagging question kept presenting itself: how do YouTube creators stay “authentic” to their demanding and devoted fans even as cheaper/better tech, vaulting creative ambition and the desire to make a living keep pushing into the equation. It’s a complicated question for this fast-evolving new media platform.

deadline marketing badge_dbloomMost of the YouTube creators now boasting millions of followers started out with modest production values, technology and creative capabilities. Now, as those swooning Vidcon attendees can attest, the creators have fans, who have Expectations, which they share publicly and loudly. It’s a bit like the indie rock band that finally signs to a major label. Fans who thought they “discovered” and “owned” the band start screaming “sell-out.” It’s even worse now. Unlike in the days of Frank Sinatra, or Elvis Presley, or Shaun Cassidy, or the Backstreet Boys, fans can talk back to their favorite creators, and to each other, on YouTube, Twitter, Facebook, Instagram, Vine, Tumblr, Reddit and other social-media sites and online communities. Too much deviation from fan expectations can be a killer. Read More »

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Cartoon Network Renews Comedy Duo, Adds More ‘Annoying Orange’

By | Thursday November 1, 2012 @ 1:17pm PDT

Cartoon Network has renewed Regular Show and The Amazing World Of Gumball for new seasons and added new episodes of Annoying Orange. Produced by JG Quintel, Regular Show will be back for a fifth season. Following the travels of 12-year old Gumball and his family, the BAFTA-winning The Amazing World Of Gumball from the London-based Cartoon Network Studio Europe will be back for a third season. And the YouTube-to-TV Annoying Orange has had additional episodes added to its debut season by Cartoon Network. Developed and produced by The Collective, Dane Boedigheimer (the creator of the Annoying Orange Web series) co-created the TV series with Tom Sheppard. Conrad Vernon serves as executive producer along with Gary Binkow and Dan Weinstein of The Collective.

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Relativity Squeezes YouTube’s The Annoying Orange To Promote ‘Mirror, Mirror’

By | Friday February 17, 2012 @ 10:18am PST

EXCLUSIVE: Don’t ask me why so many young people are enthralled by YouTube’s The Annoying Orange. But millions seem to love the whiny character — and that has impressed Relativity Media. It just became the first movie studio to employ The Annoying Orange to promote a feature film: Mirror, Mirror, the upcoming comic revision of Snow White featuring Lily Collins and Julia Roberts. The massive fan base for the character, created by Dane Boedigheimer and produced and distributed by Collective Digital Studio, “enables us to reach Mirror Mirror’s family audience in a nontraditional way,” says Terry Curtin, President of Theatrical Marketing for Relativity. More than 2.3M people subscribe to The Annoying Orange’s YouTube channel, and since October 2009 its videos have had 1B views. Cartoon Network also plans a series around the character. Will this campaign help or hurt Mirror, Mirror? You decide:

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Cartoon Network Picks Up ‘The Annoying Orange’ Animated Series

By | Thursday November 17, 2011 @ 3:37pm PST
Nellie Andreeva

Cartoon Network has acquired the rights to popular YouTube series The Annoying Orange for a half-hour animated series to premiere in 2012 as part of the cable network’s original programming block. Co-created by Dane Boedigheimer, creator of the original Web series, and Tom Sheppard (Pinky and the Brain), The Annoying Orange TV series will feature online series’ signature character — an orange with a human mouth and eyes heckling other characters, mostly other fruits and vegetables. Orange, along with his band of buddies, including Pear, Passion Fruit, Apple, Marshmallow and his nemesis Grapefruit, will travel through time in a magical fruit cart. The TV series was developed and will be produced by The Collective, which financed the pilot before shopping it to networks. Conrad Vernon (Madagascar 3) will executive produce with Gary Binkow and Dan Weinstein. “The Annoying Orange and Cartoon Network were just meant to be squeezed together,” said the network’s chief content officer Rob Sorcher. The Annoying Orange Web series has racked up over 850 million total views on its YouTube channel as of September 2011, with new episodes debuting every Friday. The Annoying Orange is the ninth-most-subscribed YouTube channel of all time with more than two million subscribers and has over 10 million fans on Facebook and Twitter.

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