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ABC’s Pulls ‘The Assets’ After Two Airings

By | Friday January 10, 2014 @ 5:57pm PST
Nellie Andreeva

the-assetsABC has pulled the plug on troubled eight-hour mini-series The Assets after two very low airings. It will be replaced by Shark Tank repeats in the Thursday 10 PM hour for the next three weeks. The Assets started off with a dismal 0.7 rating for its premiere last Thursday and managed to fall even lower last night, to a 0.6, which qualifies as the lowest rating for an hourlong original on the Big 4 networks this season and likely ever. In its defense, The Assets does not hail from ABC’s entertainment division but from ABC News as it is based on real events. The Cold War spy drama doesn’t have stars in it and didn’t get any marketing. There is no plan yet for the six unaired apisodes.

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RATINGS RAT RACE: ‘Community’ & ‘The Taste’ Low In Season Debuts, ‘The Assets’ Premiere Weak, CBS Lineup Up In Return

By | Friday January 3, 2014 @ 9:21am PST
Nellie Andreeva

the-assetsABC just can’t catch a break this season. After its new fall drama Lucky 7 tied NBC’s Ironside for the lowest-rated series debut this season with a 1.2 in adults 18-49, the network’s new limited series The Assets opened with a 0.7 at 10 PM last night. That would be the lowest-rated in-season drama series debut on the Big 4, eclipsing NBC’s Do No Harm (0.9), and is a ratings threshold that normally triggers cancellation, as was the case with Lucky 7. However, maybe in anticipation of calamity, ABC reclassified the eight-part Cold War series to a mini-series in the run-up to the premiere. And in its defense, The Assets does not hail from ABC’s entertainment division but ABC News as it is based on real-live events and didn’t get any marketing. The spy series — which is in the vein of FX’s The Americans but with no sexy Russian operatives — was preceded by the two-hour season premiere of ABC’s The Taste, which only did a bit better, 1.2, down 43% from its 8-10 PM series debut last season on Tuesday. Shockingly (or not), that was still good enough to beat NBC’s Thursday comedy block from 8-10 PM, which included the season premiere of Community.

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ABC Midseason: ‘Mixology’ In Post-‘Modern Family’ Slot, ‘Revenge’ Slides To 10 PM

By | Tuesday November 19, 2013 @ 11:45am PST
Nellie Andreeva

ABC has firmed up its midseason scheduling plans. With Super Fun Night only getting a Back 4 order, the network will try out another new comedy series, Mixology, in the Wednesday 9:30 PM slot behind Modern Family. The high-concept series, which takes place at a bar over the course of one night and features a 10-member core cast, will premiere on February 26. ABC previously used flagship Modern Family to launch another single-camera young ensemble comedy, Happy Endings, which recently ended its run. Meanwhile, Suburgatory will return to its original Tuesday 8:30 PM slot where it was so successful in its first season, launching Season 3 on January 15 to succeed departing Back In The Game.

Related: Fall 2013 Freshman Series Scorecard: Gainers and Slackers

ABC is making changes to some previously announced midseason moves. Once Upon A Time and Revenge are still slated to return from their winter hiatuses on March 9, joined by new drama Resurrection. But Revenge will move to 10 PM, with Resurrection taking over its 9 PM slot. With its supernatural theme (Resurrection is about deceased loved ones returning to a small town), it is considered a better fit for dark-ish fairytale drama Once than the glitzy soap Revenge. On Thursday, ABC was to launch adventure reality series The Quest, from The Amazing Race creators, on January 2. The competition has now been pushed to summer, with cooking reality series The Taste and CIA drama The Assets taking over Thursday night while Grey’s Anatomy and Scandal are on hiatus, returning on February 27. In another tweak, Nashville — originally slated to go on hiatus like Once, Grey’s and Scandal under ABC’s newly adopted split-season model before returning on February 26 — will now stay on, airing a total of four originals in January and February. I hear ABC brass felt that maybe they were taking too many dramas off, and Nashville‘s strong DVR following could help it through repeats. Of the freshman dramas, Betrayal will have aired its entire limited-run first season before it goes off the air, while Once Upon A Time In Wonderland will air its fall finale on Dec. 12 and will return with a few more originals in the spring. New procedurals Killer Women and Mind Games will split the Tuesday 10 PM slot previously occupied by cancelled drama Lucky 7. Here are ABC’s new mideason premiere dates, followed by descriptions of the new series: Read More »

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