Ratings Rat Race: ‘Victoria’s Secret Fashion Show’ Hits High; Fox & NBC Up, ABC Down

Nellie Andreeva

It may have started off as a joke — models prancing down the catwalk in their underwear — but Victoria’s Secret Fashion Show has transcended its status as a voyeuristic spectacle for young men to become a pop culture phenomenon and a formidable franchise for CBS. Last night’s special drew an eye-popping 4.9 rating/12 share in adults 18-49 and a 5.2/14 in 18-34 at 10 PM, the highest ever for the franchise in both categories. In 18-49, Victoria’s Secret was up a whopping 35% from last year’s telecast. In total viewers, it averaged 10.3 million, the largest audience since the show made its debut on CBS in 2002. In today’s TV universe, where 10 PM viewership levels on the broadcast networks are depressed by DVR viewing and cable competition, such demo ratings are almost unheard of. I can think of only one 10 PM show that has reached such highs in the past year or so, NBC’s The Voice, which aired several 10-11 PM episodes. Overall, Victoria’s Secret posted the best 18-34 rating at 10 PM so far this season and the second best in 18-49 behind the last hour of the CMA Awards, though the difference is only a tenth of a rating point and may be erased in the finals.

CBS aired a bizarre mix of programming last night, running the gamut from kids and toddler favorite Rudolph The Red-Nosed Reindeer at 8 PM to the racy Victoria’s Secret lingerie show at 10 PM, bridged by an NCIS rerun. Rudolph (4.0/11, 12.7 million) was up 3% from last year and ranking as the second highest-rated program of the night in 18-49 behind Victoria’s Secret. The NCIS rerun (2.9/7, 13.4 million) was the most-watched program of the night. CBS (3.8/10, 12.1 million) was No. 1 in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: ‘Loser’ & ‘Glee’ Drop, ‘Body Of Proof’ & ‘Raising Hope’ Inch Up

Nellie Andreeva

CBS (3.2/8 in adults 18-49, 15.4 million viewers) chalked up another Tuesday win in adults 18-49 and total viewers, paced by NCIS (4.0/11, 19.9 million), which was once again the top program of the night in both measures. The veteran procedural and its spinoff, NCIS: LA (3.3/8, 15 million), were both down a tenth in the demo from last week, while Unforgettable (2.4/6, 11.2 million) was flat.

The damage to hot Fox freshman comedy New Girl from its forced four-week hiatus after an initial three-week run appears to be long-term as the series last night posted a 3.5 18-49 rating for a third straight week — 20% lower than the show’s ratings just before the break, which was used for 2 baseball and 2 X Factor pre-emptions. This is a shame as last night’s episode, which introduced recurring guest star Justin Long, was particularly strong. At 8 PM, Glee (2.9/8) was down two tenths, or 6%, from last week, while Raising Hope (2.2/5) at 9:30 PM rose a tenth. All three series grew slightly in total viewers week-to-week, with Fox (2.9/8, 6.5 million) finishing second for the night in 18-49 and third in viewers. Read More »

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Anna Kournikova Departing ‘Biggest Loser’

By | Monday November 14, 2011 @ 11:08am PST

Anna Kournikova confirmed today that she is leaving the NBC competition series The Biggest Loser after one season. The former tennis pro came on as a trainer to replace Jillian Michaels for the most recent 12th cycle and has appeared … Read More »

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RATINGS RAT RACE: ‘NCIS’, ‘Biggest Loser’ Hit Season Highs, ‘Raising Hope’ Drops

Nellie Andreeva

Fox’s decision to pull red-hot new comedy New Girl after only three weeks on the air for a 4-week hiatus is coming back to haunt the network. Two weeks into New Girl‘s return, the freshman comedy (3.5/9) is still some … Read More »

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RATINGS RAT RACE: Fox’s Lineup Down In Return From Long Hiatus; ‘Loser’ & ‘Parenthood’ Up

Nellie Andreeva

What happens if you take a new series that is blazing-hot in its first three airings and put it on ice for four weeks? That’s a sure way to sap momentum, and that’s exactly what happened to Fox’s comedy New Girl. The network’s entire Tuesday lineup returned low last night after a four-week hiatus, only half of which was for baseball coverage — for the past two weeks, Fox held New Girl and Glee on the bench to accommodate Simon Cowell’s The X Factor. New Girl (3.5/9) and Glee (2.9/8) were both down 19% from their most recent originals on October 4. Raising Hope (2.5/6) was down 14%. This is the first time since its premiere that New Girl didn’t win Tuesday night in 18-49. Fox insiders expect the series to recover within a couple of weeks. Still, after all the marketing muscle the network put into New Girl‘s launch, to take it off the air for four weeks after only three weeks was risky.

With New Girl trying to make up lost ground, CBS veteran NCIS (3.9/11, down a tenth from last week; 19.4 million viewers) topped the night in 18-49 and total viewers. NCIS: LA (3.4/9, 15.6 million) and Unforgettable (2.3/6, 11.3 million) were both down 8%. CBS (3.2/9, 15.4 million) won the night (and every hour of primetime) in 18-49 and total viewers. Read More »

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Ratings Rat Race: ‘X Factor’ To Hit (Or Tie) Series High, ‘Man Up’ Drops, ‘NCIS: LA’ Hot

Nellie Andreeva

Jay Leno Gets Big Ratings Boost From President Obama’s Appearance

The live show stage brought the long-awaited ratings bump on The X Factor. The first live performance edition of the reality series last night posted a 4.3/10 in 18-49 from 8-10:30 PM, a series-high fast national result. The show’s premiere posted a 4.2 fast national before rising to a 4.4 in the finals, so X Factor is on track to at least match that when the Live+Same Day ratings are released later today. (UPDATE 2 PM: X Factor rose to a 4.4 in the finals.) Compared with last Tuesday, X Factor was up 10% in 18-49 and 13% in total viewers to 11.8 million. Fox won the night in 18-49 and finished second to CBS in total viewers. Read More »

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RATINGS RAT RACE: ‘Unforgettable’ Rises, ‘Last Man’ Drops, ‘Man Up’ Premiere OK

Nellie Andreeva

Is this the news CBS needed to give rookie Unforgettable a back order? After inching down the past few weeks, the freshman procedural last night reversed the ratings trend with a 9% bump in adults 18-49 to a 2.5/6. Its lead-in NCIS: LA (3.3/8, 15.3 million) was flat, while NCIS (3.8/10, 19 million) was down a tenth from last week’s fast national and tied Fox’s The X Factor as the highest-rated program of the night in 18-49. (It won outright in total viewers.) CBS (3.2/8, 15.4 million) was second for the night in 18-49 and No. 1 in total viewers. Read More »

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RATINGS RAT RACE: ‘Loser’ Hits Fall Low, ‘Body Of Proof’ Rises, CW Dramas Drop

Nellie Andreeva

It seems like most of the TV action last night was on TNT and TBS, which carried the baseball playoffs. The Big 4 broadcast networks didn’t deliver any major ratings bombshells this morning, with most series down just a notch from last week — a possible effect from baseball — … Read More »

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RATINGS RAT RACE: ‘New Girl’ Tops Night Again; ‘Unforgettable’, ‘Body Of Proof’ Slide

Nellie Andreeva

Its big premiere was not a fluke as Fox’s New Girl cemented its status of a breakout hit with a very strong Week 2 showing. The comedy starring Zooey Deschanel (4.4/11 in adults 18-49) was down only 6% from the fast national demo rating for its debut last week. (Along with Glee, New Girl will probably be adjusted up in the finals like last week, so a fast nationals-to-fast nationals comparison is more accurate.) For a second consecutive week, New Girl was the top program of the night in 18-49, and for a second straight week it built onto its Glee lead-in. The high school musical dramedy (3.6/10) was down 5% from its fast national last week. New Girl‘s lead-out, sophomore comedy Raising Hope (2.9/7), was down 6% from last week’s season premiere, holding onto a so-so 66% of the big New Girl numbers. Fox (3.6/9, 8.1 million) was No. 1 in 18-49 for a second week in a row.

CBS’ NCIS franchise continues its impressive fall run. At 8 PM, the mothership series (4.2/12, 19.2 million), which is in its ninth season, didn’t skip a beat, matching its fast national rating from the season premiere last week. (It too was adjusted up in the finals.) For a second straight week, NCIS topped time-slot rival Glee in 18-49 and was the most watched program of the night. NCIS: LA (3.5/9, 16.1 million) was down a tenth in the demo week-to-week. But new procedural Unforgettable (2.5/8, 12.3 million) couldn’t keep up, dropping 14% from its debut. It still won the 10 PM hour, but Unforgettable is already approaching the ratings levels of the series it replaced, The Good Wife, and the question is whether the show will continue to slide before bottoming out. CBS (3.4/9, 15.9 million) won the night in total viewers and was second to Fox in 18-49. Read More »

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RATINGS RAT RACE: ‘New Girl’ Opens Big, Tops Night, ‘Unforgettable’ Debut Solid

Nellie Andreeva

ANALYSIS: Behind ‘New Girl’s Surprisingly Big Opening And The iTunes Experiment
We may have the first breakout hit of the season. Fox’s quirky new comedy New Girl far exceeded ratings expectations with a huge debut, drawing a 4.7 rating/12 share among adults 18-49 to rank as the top program of the night by a wide margin. (UPDATE 9:15 AM: In the time-zone-adjusted Nielsen numbers just released by Fox, New Girl‘s premiere climbed to a 4.8/12.) In total viewers, the comedy starring Zooey Deschanel averaged 10.1 million viewers. Compared with the series premiere of Raising Hope in the same slot last fall, New Girl was up 52%. It posted Fox’s highest-rated live-action fall comedy debut in a decade, since Bernie Mac (5.7/14) in 2001. It even eclipsed the premiere of TV’s highest-rated comedy at the moment, ABC’s Modern Family, which opened with a 4.3 demo rating in 2009. It also paced Fox (3.9/10, 8.7 million) to a nightly win in the 18-49 demo. That is a nice validation for Fox’s marketing team, whose controversial decision to make the show’s pilot available on iTunes and VOD before the premiere raised concerns that the exposure might hurt ratings for the opener. (Unofficial estimates peg the number of streams at about 2 million.) New Girl also shot up from its lead-in, Glee (3.8/11, 8.9 million), whose third-season premiere was down sharply from the big Season 2 opener, by 31%. (All comparisons in this story are fast nationals to fast nationals. UPDATE 9:15 AM: In the time-adjusted numbers, the Glee premiere rose to a 4.0/11.) Following New Girl, the second season of Raising Hope (3.1/8, 6.9 million) was even in the demo with its premiere last fall when it followed Glee. Read More »

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TNT’s ‘Franklin & Bash’ Off To Soft Ratings Start And Other TV News

Nellie Andreeva

TNT’s new legal dramedy Franklin & Bash premiered with 2.7 million viewers last night, 1.1 million of them in the 18-49 demographic. That is a tad higher than the premiere of Season 2 (and first on TNT) of critical darling … Read More »

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‘The Biggest Loser’ Co-Producer 3 Ball Prods. Suspended From Hit NBC Series

By | Wednesday June 1, 2011 @ 6:04pm PDT
Nellie Andreeva

EXCLUSIVE: NBC’s weight-loss reality series The Biggest Loser will be going into its upcoming 12th season without co-producing company 3 Ball Prods., which has been suspended from the show. J.D. Roth and Todd Nelson’s 3 Ball was brought in by … Read More »

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RATINGS RAT RACE: ‘Dancing’ Finale Up, ‘Idol’ Slightly Down From Last Spring

Nellie Andreeva

The two biggest reality series on TV, Fox’s American Idol and ABC’s Dancing With the Stars, carefully choreographed their finales last night with no overlap, while NBC’s The Voice got its first taste of what is in store for next season when it scheduled to air against Dancing on Mondays. The hourlong performance finale of American Idol (6.2/18, 20 million viewers) was down 6% from the fast national result for the comparable show last spring. (Because of Idol‘s regular gain in the finals, this is an apples-to-apples comparison.) The drop is far more modest than the 23% year-to-year dive Idol’s performance finale took last May. In total viewers, Idol was even with last year’s show. But vs. last week’s Top 3 performance episode, Idol was down 14% in the demo (fast nationals to fast nationals). At 9 PM, the season finale of Glee (4.6/11) was down 4% from the episode, which aired after the final Idol performance show. (This is also a fast nationals-to-fast national comparison as the post-Idol shows are often adjusted down in the finals.) But it was on par (-2%) with its season finale last year, which aired in June, and vs. last week, when Glee aired in its regular Tuesday 8 PM slot, the dramedy was up 28%. Idol and Glee finished as the two top programs of the night in 18-49, leading Fox (5.4/15, 16 million) to victory in the demo. Read More »

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Jillian Michaels’ Next Gig: Co-Host On ‘The Doctors’ And Correspondent On ‘Dr. Phil’

Nellie Andreeva

EXCLUSIVE: Is fitness guru Jillian Michaels the next daytime talk show star? The popular Biggest Loser trainer has signed a multi-year deal to join the daytime syndicated talk show The Doctors as a co-host next season. Additionally, she will serve as a special correspondent on Dr. Phil. Both talk shows are distributed by CBS TV Distribution and executive produced by Phil McGraw. When she announced in December that she would leave The Biggest Loser after the current 11th season, Michaels tweeted that she was planning to “focus on becoming a mommy.” While that is still very much in the cards, Michaels said that she had been open to doing something in the daytime space. Since announcing her exit from Loser, she fielded multiple job offers but immediately sparked to the idea of joining The Doctors, created and exec produced by Jay McGraw, as well as Dr. Phil. “This was an opportunity to do something that I love and help so many people, so I couldn’t possibly pass it up,” said Michaels, who has appeared about a dozen times on The Doctors in the past three seasons. She also relishes the opportunity for “people to see the 360-degree version of me” vs. the somewhat “caricature” character that she plays on Loser, where she is known for being very tough on the contestants. “I will still take a tough-love approach when necessary, but this is a platform that will allow me to have a direct connection with the viewers and provide them with information, motivation and support.” Also appealing to Michaels was the chance to work with Phil McGraw, whom she called “the ultimate mentor” in daytime, especially with Oprah Winfrey leaving the arena later this month. While The Doctors started off as a show for advice from medical professionals, it has evolved, and recruiting Michaels is part of that, Jay McGraw said. “We’re broadening the type of information we are going to provide to viewers,” he said. “Jillian is the best at what she does and has the ability to form an incredible bond with the viewers.” Here is the release announcing Michaels’ new jobs: Read More »

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RATINGS RAT RACE: Solid Premiere For ABC’s ‘Body Of Proof’

Nellie Andreeva

ABC’s midseason drama Body of Proof, starring Dana Delany, got off to a promising start last night with a 3.0/8 fast-national rating in adults 18-49 and 13.9 million viewers. It dominated the 10 PM hour against original competition, pushing CBS’ The Good Wife (1.9/5, 10 million) to a season low in the demo. NBC’s Parenthood (1.9/5, 4.8 million) was flat. Body of Proof qualifies as TV’s second-most-watched series premiere this season behind CBS’ Hawaii Five-0 and ABC’s second-highest-rated premiere in 18-49 behind No Ordinary Family. At ABC, which has been struggling to launch a successful drama series in the past few years, Body of Proof was most watched midseason drama debut in four years and the top rated among 18-49 in two years. Body of Proof benefited from a strong lead-in, Dancing with the Stars‘ first result show this cycle (4.2/11, 18.8 million), which was down 5% from the corresponding show in the fall but up sharply (40% in 18-49, 31% in viewers) from the results premiere last year to rank as the top program of the night. Body of Proof’s numbers may have been inflated a bit from a Dancing overrun, so its performance will be more properly judged when final ratings are released later today. ABC, which opened with a Dancing recap (2.7/8, 12.7 million), won the night in 18-49 (3.3/9, 15.1 million), edging traditional Tuesday ratings victor CBS (3.1/8, 14.5 million with an all-original lineup). Read More »

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RATINGS RAT RACE: ‘NCIS’ Tops, ‘No Ordinary Family’ Up

Nellie Andreeva

With Fox’s Glee in repeat, CBS’ NCIS (3.8/12 in adults 18-49, 19.1 million viewers) easily ruled the primetime roost last night, ranking as the top program in the demo and total viewers. It was flat vs. its most recent original March 1. Ditto for NCIS: LA (3.2/9, 16.5 million), while … Read More »

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RATINGS RAT RACE: ‘Raising Hope’ Gets Post-’Idol’ Bump, ‘Traffic Light’ Doesn’t

Nellie Andreeva

Gwyneth Paltrow returned to Glee last night, and the Fox dramedy (4.6/14 in adults 18-49, 12 million viewers) went up 5% in the ratings from its most recent original 2 weeks ago. After finishing tied for first place in 18-49 … Read More »

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NBC Announces Season Finale Dates

Nellie Andreeva

NBC just released the dates for the season finales of its series. The way some of them are floundering (The Event, Chuck, Outsourced, Perfect Couples), those may as well be series finales. Three of the network’s comedies, flagship The Office, Parks & Recreation and Community, will have hourlong closers.  Here is the list, from the newest drama, Harry’s Law, on Apr. 4 to the oldest reality series, The Biggest Loser, on April 24: Read More »

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NBC Renews Reality Series ‘Biggest Loser’, ‘Who Do You Think You Are?’ & ‘Sing-Off’

Nellie Andreeva

NBC has renewed three reality series: veteran The Biggest Loser, the Lisa Kudrow-produced docu  Who Do You Think You Are? and singing competition series The Sing-Off. “Alternative series such as these three bona fide hits are important not only to … Read More »

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