Following its ratings success with The Young And The Restless reruns, TVGN is adding daily repeats of CBS’ other daytime soap, The Bold And The Beautiful. Beginning December 2, TVGN will encore the prior day’s B&B episode weekdays at 6:30 PM, leading to the repeats of Y&R at 7 PM. (There also will be a weekly B&B marathon every Sunday from 11 AM, starting December 8). The move expands the corporate synergy between CBS and new sibling TVGN. TVGN’s biggest ratings success so far has come from airing Y&R repeats, which have driven triple-digit time slot increases in households and women 25-54 (198% and 125%, respectively, for the third quarter), and the Big Brother companion series Big Brother: After Dark.
CBS Renews Entire Daytime Lineup, Including ‘Bold & Beautiful’, ‘The Talk’, ‘Price Is Right’ And ‘Let’s Make A Deal’
CBS‘ daytime lineup will return intact next season. The network has renewed soap The Bold And The Beautiful, talk show The Talk and game shows The Price Is Right and Let’s Make A Deal. They join top-rated daytime drama The Young And The Restless, which has a multi-year pickup. “Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership,” said CBS Entertainment president Nina Tassler.
Just renewed The Bold And The Beautiful, The Talk, The Price Is Right and Let’s Make A Deal have all posted year-to-year ratings increases. Here are the stats:
What a difference a year makes. Between 2009 and 2012, daytime soaps went from 8 to 4, and by the end of 2012, Prospect Park’s effort to revive two of the departed, All My Children and …
CBS is sticking with both of its daytime dramas for the foreseeable future. The network just gave top-rated The Young and the Restless a three-year renewal. Now I hear that it is also close to a deal for a …
Is this the proof that AFTRA’s stated reason for pulling out of joint negotiations with SAG (because SAG tried to poach the B&B cast from AFTRA) was just b.s.? The SAG/AFTRA members who slipped me this letter sure think so:
Today’s statements from SAG and AFTRA about this weekend’s split. (Splitsville Over TV Soap: Why AFTRA Now Refuses To Jointly Negotiate With SAG):
From: SAG President Alan Rosenberg
Date: March 30, 2008 8:08:40 PM PDT