It was a slam dunk across the board for CBS Daytime as the network’s entire lineup hit ratings milestones for the week ending February 2, according to Nielsen. CBS Daytime averaged 4.79 million viewers, its largest weekly viewership since the week ending December 30, 2005. Among women 25-54, CBS Daytime averaged 1.6/09, its largest average since the week ending February 21, 2010. The Talk averaged 3.19 million viewers, its largest weekly audience ever and matched its best women 25-54 (1.2/07). Both Let’s Make A Deal 1 (3.71 million) and The Price Is Right (4.22 million) delivered their largest weekly audience to-date. The Bold And The Beautiful snared its largest audience (4.17 million) since the week ending April 13, 2007, and The Young And The Restless, boosted by the departure of cast members Michael Muhney and Billy Miller, had its best weekly audience (5.73 million) since the week ending February 29, 2008 and its best women 25-54 (2.3/12) since February 4, 2011.
Following its ratings success with The Young And The Restless reruns, TVGN is adding daily repeats of CBS’ other daytime soap, The Bold And The Beautiful. Beginning December 2, TVGN will encore the prior day’s B&B episode weekdays at 6:30 PM, leading to the repeats of Y&R at 7 PM. (There also will be a weekly B&B marathon every Sunday from 11 AM, starting December 8). The move expands the corporate synergy between CBS and new sibling TVGN. TVGN’s biggest ratings success so far has come from airing Y&R repeats, which have driven triple-digit time slot increases in households and women 25-54 (198% and 125%, respectively, for the third quarter), and the Big Brother companion series Big Brother: After Dark.
One of President Obama’s top Hollywood bundlers has just been picked to be one of America’s representatives in Europe. The Bold And The Beautiful producer Colleen Bradley Bell was named the new Ambassador to Hungary, the White House said today. “I am grateful these accomplished individuals have agreed to join this Administration, and I’m confident they will serve ably in these important roles. I look forward to working with them in the coming months and years,” the President said in a statement announcing the appointment and several others Wednesday. Bradley Bell’s nomination for the diplomatic post will now go to the Senate for confirmation and approval. Among their supportive moves for Obama, the likely Ambassador-to-be and her husband — B&B EP and co-creator Bradley Bell — hosted a $35,800-a-ticket fundraiser at their Beverly Hills home in early 2012 with Will Ferrell and his wife.
CBS Renews Entire Daytime Lineup, Including ‘Bold & Beautiful’, ‘The Talk’, ‘Price Is Right’ And ‘Let’s Make A Deal’
CBS‘ daytime lineup will return intact next season. The network has renewed soap The Bold And The Beautiful, talk show The Talk and game shows The Price Is Right and Let’s Make A Deal. They join top-rated daytime drama The Young And The Restless, which has a multi-year pickup. “Over the past few years, we have successfully transitioned our daytime schedule to a balance of program genres with new creative energy, while maintaining our ratings leadership,” said CBS Entertainment president Nina Tassler.
Just renewed The Bold And The Beautiful, The Talk, The Price Is Right and Let’s Make A Deal have all posted year-to-year ratings increases. Here are the stats:
What a difference a year makes. Between 2009 and 2012, daytime soaps went from 8 to 4, and by the end of 2012, Prospect Park’s effort to revive two of the departed, All My Children and One Life To Live, had hit a dead end. Then within the last month, NBC renewed its daytime drama, Days Of Our Lives, and Prospect Park got its plan for AMC and OLTL online series back on track. Now I hear that CBS is poised to renew The Bold And The Beautiful, and ABC has no plans to cancel General Hospital (the series is on a perpetual production track and doesn’t need formal renewals if the network wants to keep it on the air). CBS’ Young & The Restless, the highest-rated daytime drama, is two years into a three-year pickup, and casting and pre-production on AMC and OLTL is in full swing. That means that we will likely have more daytime dramas on next fall than we have this season — the first such year-to-year gain in 15 years, since NBC added Passions in 1998.
Daytime soaps’ improving fortunes is not a …
CBS is sticking with both of its daytime dramas for the foreseeable future. The network just gave top-rated The Young and the Restless a three-year renewal. Now I hear that it is also close to a deal for a two-year pickup of The Young and the Restless‘ companion The Bold and the Beautiful through the 2012-13 season. Both soaps were created by William J. Bell and Lee Phillip Bell. The Bold and the Beautiful, which premiered in 1987, is the only half-hour daytime drama on the air.
Is this the proof that AFTRA’s stated reason for pulling out of joint negotiations with SAG (because SAG tried to poach the B&B cast from AFTRA) was just b.s.? The SAG/AFTRA members who slipped me this letter sure think so:
From: Susan Flannery of THE BOLD AND THE BEAUTIFUL
Re: Statement of events leading up to AFTRA leaving Phase 1 and excluding itself from joint negotiations with SAG (Per Ms Flannery’s instructions, this letter is to be distributed to the SAG National Board.)
To the members of SAG:
LET’S SET THE RECORD STRAIGHT!
“NO CAST MEMBER OF THE BOLD AND THE BEAUTIFUL HAS BEEN SOLICITED BY ANY DIRECTOR OR ELECTED OFFICER OF SAG TO LEAVE AFTRA AND JOIN THEM…… PERIOD”
The sequence of events is as follows. Shortly after the first cast discussions of leaving AFTRA, Bill Thomas and David Basbaris (AFTRA) called me & asked if there was any substance to rumors of a petition for decertification. There was NO PETITION since we didn’t even know we required to have one. Talk about being “Babes in the Woods”. I explained to Bill and David that we were only in the early stages of discussions. I gave them my word of honor that we would meet with AFTRA before any final decisions were made.
David and I have a long union relationship, so I felt comfortable that he would take me at my word. I
Today’s statements from SAG and AFTRA about this weekend’s split. (Splitsville Over TV Soap: Why AFTRA Now Refuses To Jointly Negotiate With SAG):
From: SAG President Alan Rosenberg
Date: March 30, 2008 8:08:40 PM PDT
To: SAG Members
Subject: AFTRA ENDED JOINT BARGAINING RELATIONSHIP WITH SAG
Dear Screen Actors Guild members,
You will hear many things over the next few days about AFTRA’s decision to effectively terminate our Phase One joint bargaining relationship. We have been jointly bargaining several contracts with AFTRA since 1981 and the AFTRA board voted yesterday to end that relationship (under the Phase One Agreement) and forge ahead without SAG.
AFTRA HAS THREE TELEVISION SHOWS UNDER THIS CONTRACT AND THEY DON’T COVER MOTION PICTURES.
As your President, I feel it is important that you have the facts.
AFTRA leaders claim…That SAG attempted to “raid” its jurisdiction and to “campaign” to help The Bold & The Beautiful daytime drama actors decertify from AFTRA.
FACT: Actors from the show, who are also SAG members, asked to meet with us. We heard their complaints of extreme dissatisfaction with AFTRA, AND DIRECTED THEM TO TALK WITH AFTRA. We did not have a campaign of any kind.
AFTRA leaders claim… The Bold & The Beautiful incident was “the last straw,” but waited more than two weeks to raise the issue. Instead, the day before the joint SAG/AFTRA board meeting, they alerted the press (not SAG) and accused us of poaching. Two days earlier, they had
UPDATE: Tonight I received the news that AFTRA national president Roberta Reardon and officers including Susan Boyd Joyce, Denny Delk, Bob Edwards, Matt Kimbrough, Shelby Scott held their national meeting and approved a formal rift with their stepsister actors union SAG. They then went to SAG’s national board meeting and declared that AFTRA won’t negotiate jointly with the Screen Actors Guild on the new primetime TV contract. This, in spite of a long-time agreement by AFTRA to bargain jointly with SAG and not undercut rates. So basically those “make nice” pronouncements of recent days are out the window. And all because of a blown-way-out-proportion incident involving AFTRA, SAG and the soap opera The Bold And The Beautiful. Now AFTRA has taken such an extreme position that not even the AFL-CIO may be able to rein it in.
The AFTRA maneuver is disingenuous, bordering on slightly dishonest, because I’m told the union has known about the B&B incident for weeks and done nothing until this weekend. Then there’s the curious and convenient timing of an obviously planted story in the Los Angeles Times Saturday, designed to give Reardon some protective cover. So it now looks like tonight’s announcement was a carefully planned 11th hour ploy by her to get out of joint bargaining and justify AFTRA’s going it alone. My sources assure me that AFTRA has false concerns because SAG has no interest in organizing daytime. If anything, the concern is justified …