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NBC’s ‘Celebrity Apprentice’ Casting In Anticipation Of Renewal

By | Friday October 25, 2013 @ 2:26pm PDT
Nellie Andreeva

It is going down to the wire for NBC‘s veteran reality show The Celebrity Apprentice, which was not renewed or cancelled last May and is yet to get official word on its fate. According to NBC, casting for a potential new cycle is already under way. “We are on track to produce The Celebrity Apprentice as always planned, coordinating among New York City weather conditions, sponsor needs, and celebrities’ schedules,” NBC’s head of alternative Paul Telegdy said. NBC has some leeway with production as Celebrity Apprentice, if picked up, likely won’t launch until after the Winter Olympics. The Donald Trump-starring series debuted at the beginning of March last season.

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RATINGS RAT RACE: Academy Of Country Music Awards Draws Largest Audience In 15 Years, ‘Celebrity Apprentice’ At Season Low

With an upset Entertainer of the Year Award for Luke Bryan and a whole lot of The Voice’s Blake Shelton, the 48th annual  Academy of Country Music Awards (4.3/11) was country strong for CBS on Sunday. The 8-11 PM live show rose a surging 39% from last year’s ceremony, and its 15.38 million viewers was up 17% from 2012. This was the first time the ACMA has outrated the Country Music Association Awards, long considered the marquee show in the genre; the CMA Awards received a 3.8 rating last November 1 on ABC with 13.682 million viewers. It should be noted that last year’s CMA Awards was on a Thursday and came just days after Hurricane Sandy battered the East Coast, leaving many without power. With that said, Sunday’s ACMAs also had the best results in the adults 18-49 demo since 2001 and its largest overall audience since 1998. The ratings surge follows the recent management change at ACMAs producer dick clark prods., which has been led by CEO Allen Shapiro since October, following the company’s sale. dick clark saw all of its recent specials post ratings gains, including Rockin’ Eve on ABC and The Golden Globles on NBC.

Before the ACMAs, CBS opened Sunday with 60 Minutes (1.4/4). The newsmagazine fell hard from its March 31 numbers, dropping 44%. The fall has to be put in context as last week’s 60 Minutes had overrun from the NCAA Tournament that left the network’s primetime full of spillovers. In the end, CBS won Sunday in total viewers the demo. Read More »

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Ratings Rat Race: ‘Red Widow’ & ‘Celebrity Apprentice’ Soft In Debut, ‘Once’ Hits Low

By | Monday March 4, 2013 @ 9:26am PST
Nellie Andreeva

Red WidowABC‘s Red Widow arguably had the biggest marketing campaign of any midseason series, including plum spots during the network’s Oscar broadcast last Sunday. For all that promotional blitz, the two-hour premiere of the mob drama fell short, extending the underwhelming track record of this year’s crop of broadcast midseason replacements. Red Widow drew a 1.4/4 among adults 18-49 from 9-11 PM and 6.9 million viewers. That was down 36% from last midseason’s debut of GCB and this fall’s opener for 666 Park Avenue. Both Sunday 10 PM ABC dramas had hourlong premieres and both have been cancelled. On the bright side, Red Widow saw very little audience erosion throughout its two-hour debut, indicating a possible future cult following. Leading into Red Widow was Once Upon a Time (2.1/6), which didn’t benefit from the Oscar exposure either, down 13% from its last original two weeks ago to a series low. Read More »

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NBC Delaying ‘Celebrity Apprentice’ Premiere

By | Friday January 13, 2012 @ 12:15pm PST

UNIVERSAL CITY, Calif. – January 13, 2012 – NBC will move the season premiere of “The Celebrity Apprentice” back one week to Sunday, February 19 (9-11 p.m. ET) from its previously announced debut of Sunday, February 12 (9-11 p.m. ET). An original two-hour episode of “Fear Factor” will now be broadcast on Sunday, February 12 (9-11 p.m. ET).

In addition, “Harry’s Law” will return on March 11 (8-9 p.m. ET). It was previously scheduled to resume March 4 (8-9 p.m. ET).

NBC also will broadcast a one-hour version of the previous week’s “The Celebrity Apprentice” prior to the series’ original episode on Sunday, February 26 (8-9 p.m. ET) and again on Sunday, March 4 (8-9 p.m. ET).

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Donald Trump To Moderate GOP Debate

By | Friday December 2, 2011 @ 2:46pm PST

Donald Trump has been tapped to moderate an upcoming Republican presidential candidate debate sponsored by online news site Newsmax and to be broadcast on ION Television. The debate, set for December 27 in Des Moines, Iowa, will be the final one before the critical Iowa Caucus on January 3 and should feature the full GOP field. (There have been so many GOP debates it’s difficult to picture one being more important than another, but the timing of this one at least appears relevant.) Of course Trump, hailed as “a truly great American” in the release announcing the debate lineup, briefly flirted with seeking the Republican nomination for president himself before finally backing off during May’s upfronts, when he announced he was staying on as host of NBC’s The Celebrity Apprentice instead.

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