RATINGS RAT RACE: LeBron James Is A Hit!

By | Friday July 9, 2010 @ 9:42am PDT
Nellie Andreeva

LeBron James’ special The Decision delivered big ratings for ESPN last night. The special, in which James announced his decision to join the Miami Heat, generated a 7.3 overnight rating from 9-10:15 p.m. ET, the highest rating for any program – on broadcast or cable – last night. It was … Read More »

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Wait, Which Agency Reps LeBron James?

UPDATED: You know that LeBron James hourlong primetime sports special The Decision tonight all about where he’s going to play next season? Well, it was not put together by LeBron James’ sports agency CAA. According to my Hollywood agency sources, Ari Emanuel of … Read More »

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LeBron James Day Tomorrow On ESPN

Nellie Andreeva

lebron-jamesLeBron James’ decision about where he will play next season is certainly newsworthy but to devote a one-hour prime-time special on it?! That’s what ESPN is doing with the dramatically-titled The Decision tomorrow night at 9PM. (That name is usually used … Read More »

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