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RATINGS RAT RACE: LeBron James Is A Hit!

By NELLIE ANDREEVA | Friday July 9, 2010 @ 9:42am PDTTags: ESPN, LeBron James, Ratings, Sports, The Decision ESPN, TV Ratings
Nellie Andreeva

LeBron James’ special The Decision delivered big ratings for ESPN last night. The special, in which James announced his decision to join the Miami Heat, generated a 7.3 overnight rating from 9-10:15 p.m. ET, the highest rating for any program – on broadcast or cable – last night. It was also ESPN’s highest overnight rating for any non-NFL ESPN program this year. The telecast peaked with a 9.6 rating from 9:15-9:30 p.m., when James announced his choice.  The top three local markets were heart-broken Cleveland (26.0 metered market rating) and Columbus (14.2) and jubilant Miami (12.8). How large of an audience did James draw? Consider this: ESPN’s exclusive interview with Tiger Woods on March 21 posted a 0.4 metered market rating. ESPN’s exclusive interview with Alex Rodriguez on Feb. 9, 2009 generated a 0.9 metered market. The Decision was also a hit online, generating more than 300,000 unique viewers on ESPN3.com.

LeBron James Day Tomorrow On ESPN; Wait, Which Agency Reps LeBron James?

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Wait, Which Agency Reps LeBron James?

By NIKKI FINKE, Editor in Chief | Thursday July 8, 2010 @ 9:09pm PDTTags: Agents, Ari Emanuel, Boys & Girls Club of America, CAA Sports, LeBron James, Marketing, Richard Lovett, Sports, The Decision ESPN, WME

UPDATED: You know that LeBron James hourlong primetime sports special The Decision tonight all about where he’s going to play next season? Well, it was not put together by LeBron James’ sports agency CAA. According to my Hollywood agency sources, Ari Emanuel of … Read More »

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LeBron James Day Tomorrow On ESPN

By NELLIE ANDREEVA | Wednesday July 7, 2010 @ 11:15am PDTTags: Boys & Girls Club of America, Cable TV, ESPN, LeBron James, Media and Sport, Sports, The Decision ESPN, TV
Nellie Andreeva

lebron-jamesLeBron James’ decision about where he will play next season is certainly newsworthy but to devote a one-hour prime-time special on it?! That’s what ESPN is doing with the dramatically-titled The Decision tomorrow night at 9PM. (That name is usually used … Read More »

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