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BOMBS AWAY! ‘Battleship’ Sinks To $25.3M Torpedoed By Still Strong ‘Avengers’; Lame ‘What To Expect’ Behind Limp ‘The Dictator’

By | Saturday May 19, 2012 @ 9:31pm PDT

May 18-20 Weekend Actuals

1. Marvel’s The Avengers (Disney) Week 3 [4,249 Runs] PG13
Friday $15.2M, Saturday $23.6M, Sunday $16.8M Weekend $55.6M (-46%), Cume $457.7 M

2. Battleship (Universal) NEW [3,690 Runs] PG13
Friday $8.8M, Saturday $9.7M, Sunday $7.0M Weekend $25.5M

3. The Dictator (Paramount) NEW-Wed [3,008 Runs] R
Friday $5.7M, Saturday $6.7M, Sunday $5.1M, Weekend $17.4M, Cume $24.5M

4. Dark Shadows (Warner Bros) Week 2 [3,755 Runs] PG13
Friday $3.8M, Saturday $5.3M, Sunday $3.5M, Weekend $12.6M (-58%), Cume $50.7M

5. What To Expect When You’re Expecting (Lionsgate) NEW [3,021 Runs] PG13
Friday $3.8M, Saturday $4.1M, Sunday $2.6M, Weekend $10.5M

6. Best Exotic Marigold Hotel (Fox Searchlight) Week 3 [354 Runs] PG13
Friday $873K, Saturday $1.4M, Sunday $1M, Weekend $3.2M (+21%), Cume $8.2M

7. The Hunger Games (Lionsgate) Week 9 [2,064 Runs] PG13
Friday $824K, Saturday $1.3M, Sunday $855K, Weekend $3.0M (-35%), Cume $392M

8. Think Like A Man (Screen Gems/Sony) Week 5 [1,722 Runs] PG13
Friday $807K, Saturday $1.2M, Sunday $678K Weekend $2.7M (-54%), Cume $85.8M

9. The Lucky One (Warner Bros) Week 5 [2,055 Runs] PG13
Friday $598K, Saturday $733K, Sunday $447K Weekend $1.8M (-57%), Cume $56.9M

10. Pirates! Band Of Misfits (Aardman/Sony) Week 4 [1,840 Runs] PG
Friday $353K, Saturday $652K, Sunday $573K Weekend $1.6M (-50%), Cume $25.5M

SUNDAY AM, 7TH UPDATE: These official Friday, Saturday, and weekend numbers for North America are way worse than anyone expected. Every film tanked except Marvel’s The Avengers which keeps sucking all the air out of the box office for … Read More »

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Paramount & DreamWorks Animation Open Cannes: Sacha Baron Cohen’s Traffic Jam

Pete Hammond

The 65th Cannes Film Festival officially kicked off today with dual press events by Paramount for The Dictator and DreamWorks Animation for Rise Of The Guardians (distributed by Paramount) that provided the only real visible major Hollywood presence. Leave it to Sacha Baron Cohen to cause major trouble and a massive traffic jam as he marched down the Croisette with camel in tow in character as Admiral General Sacha Baron Cohen CannesAladeen. An army of paparazzi followed his journey from the Carlton Hotel, to the Le Voilier brasserie across the way (where the entire entrance is plastered with signage from the movie), to Ralph Lauren’s shop next door (where the camel and photogs were left outside). Of course, staging a major Cannes photo stunt like this is expected with his movie opening in the U.S. today. What better way to drum up publicity than to launch a takeover of the Croisette? Like what happened at the Oscars and The Dictator CannesCinemaCon, things threatened to get out of control as traffic snarled in both directions as far as the eye could see, and the Gendarme grew nervous. But that didn’t faze Baron Cohen, who stopped to shake hands with DWA’s Jeffrey Katzenberg at the Carlton’s outdoor cafe. Reaching out to Baron Cohen — who was a voice actor in DWA’s Madagascar 3, premiering here Friday — Katzenberg was heard yelling “Mr. Dictator! Mr. Dictator!” Never believing too much publicity is enough publicity, Baron Cohen was also scheduled for a Carlton Beach press conference later to continue The Dictator’s international push.

Related: ‘The Dictator’ Spills “Kim Jong Il’s Ashes” All Over Red Carpet Host!

Just before this stunt, Paramount and DreamWorks Animation showed off 25 minutes of its big holiday movie Rise Of The Guardians. Although footage previously was presented to the press in LA and NY as well as to exhibitors at CinemaCon, this was the most detailed look yet at the ambitious toon co-starring Isla Fisher (Baron Cohen’s wife). Called an “animated Avengers“, it was labeled by another co-star Alec Baldwin as “the Justice League of childhood” because the film unites a group of iconic heroes including Santa Claus, the Easter Bunny, the Tooth Fairy, and Jack Frost in order to fight the classic Boogey Man. Guardians has the look and feel of the kind of movie that could turn into a major animated Oscar contender. Giving it even more cred are its executive producers Guillermo del Toro and William Joyce, who won the animated short Oscar this year. The film’s voice cast also includes Chris Pine, Hugh Jackman, and Jude Law.

Related: Can Cannes Make A Major Mark On The Oscar Race Two Years In A Row? Read More »

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‘Anchorman 2′ Teaser Ties To ‘The Dictator’

By | Monday May 14, 2012 @ 1:23pm PDT
Mike Fleming

Anchorman 2 DictatorA teaser for Paramount Pictures‘ sequel to Anchorman will go up with prints of the Sacha Baron Cohen comedy The Dictator. Why, Ron Burgundy himself just tweeted it. Here it is, verbatim: ”Dont get Twirter. Anchorman2 teaser w Dictator tom night. Dont know what a teaser is. World is crazy? Having a scotch.”

Related: Will Ferrell To Return For ‘Anchorman 2′

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Hot Trailer: ‘The Dictator’ Red Band

By | Monday May 7, 2012 @ 9:51am PDT

Paramount is hitting the promos hard for Sacha Baron Cohen’s The Dictator, which opens a week from Wednesday. The red-band trailer released today comes after Baron Cohen’s funny cameo over the weekend on Saturday Night Live.

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Sacha Baron Cohen On SNL Tortures Critics

By | Saturday May 5, 2012 @ 11:25pm PDT

Sorry but Sacha’s pre-release shtick isn’t getting stale for me – yet. Make sure you watch to the end for the legendary director who makes a cameo…

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‘The Dictator’s Opening Scene: Video

By | Thursday April 26, 2012 @ 8:37am PDT

Charles Foster Kane had his newsreel, and now Sacha Baron Cohen’s General Aladeen gets his in this look at the first scene of Paramount‘s The Dictator, which opens wide May 16. There’s plenty of fresh stuff as well as that clever track and field bit from the film’s previous trailer.

Sacha Baron Cohen Steals Show At CinemaCon
‘The Dictator’ Spills “Kim Jong Il’s Ashes” On Oscar Red Carpet

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Sacha Baron Cohen Steals The Show At Paramount Presentation: CinemaCon

The Dictator CinemaConThe actor prepared plenty of material for tonight’s CinemaCon movie marketing event in Las Vegas after he paraded in costume and character through the amused audience of theater owners to promote his upcoming Paramount film The Dictator. Baron Cohen got in digs at Hollywood before a late-night surprise screening elsewhere“I thought I was going to be the only dictator here tonight,” he said. “Imagine my surprise when I found out Jeffrey Katzenberg would be here.” He told exhibitors: “I hope you show my film on all of your screens… Trust me, there are bigger bombs than John Carter.” Staying with the riff, he urged Disney to “just shoot the executive” responsible for the film. “Wait a minute, you did” — referring to studio chief Rich Ross’s firing. By way of introduction, Baron Cohen claimed to have starred in movies such as “When Harry Kidnapped Sally, The 14 Year Old Virgin, and The Planet Of The Rapes“. As he told the industry audience, “My film will be released on May 16. As for your families, we’ll see.” Read More »

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Paramount Moving ‘The Dictator’ To May 16, Away From Warner Bros’ ‘Dark Shadows’

Mike Fleming

EXCLUSIVE: Paramount Pictures will change the opening date of its Sacha Baron Cohen-starrer The Dictator forward five days, moving from May 11 to its new date on Wednesday May 16. That is being done to avoid a head to head showdown against Warner Bros’ Dark Shadows. The move was made after a trailer for the Tim Burton-directed Johnny Depp-starrer began showing that the film seems far more comedic than expected considering its eerie subject matter. Paramount didn’t want to risk cannibalizing the comedy audience by bashing heads with a rival on the same opening weekend.

Now, The Dictator opens closer to Memorial Day, between Dark Shadows and Battleship. Warner Bros is never shy about scheduling such opening weekend dust ups, which is has done when Arthur went against Your Highness, A Very Harold & Kumar Christmas went against Tower Heist, and Sherlock Holmes 2 went against Mission: Impossible–Ghost Protocol. Paramount gave itself five days of space from that date, and it worked out well for everyone.

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Hot Trailer: ‘The Dictator’

By | Tuesday March 27, 2012 @ 4:38pm PDT

The second trailer for Paramount’s The Dictator has emerged, the first time we’ve seen Sacha Baron Cohen since Oscar night. The movie is due out May 11.

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Sacha Baron Cohen Signs First Look With Paramount; Studio Gets His Next Pic

By | Wednesday February 29, 2012 @ 12:33pm PST
Mike Fleming

BREAKING: Paramount Pictures has signed Sacha Baron Cohen and his Four By Two Films banner to an exclusive three-year first-look deal. Four By Two Films will be headed by Sir Todd Schulman, who worked on the Baron Cohen films The Dictator and Bruno.

Deal comes after Baron Cohen’s memorable stunt on the Oscar Red Carpet, where he dumped what he said was the ashes of North Korean leader Kim Jong Il over emcee Ryan Seacrest’s tux jacket. All this as the star and studio prepare to release the comedian’s latest film The Dictator on May 11th. They simultaneously have agreed to partner again on Baron Cohen’s next original star vehicle. As part of the arrangement, Paramount has also created a development fund for Baron Cohen to generate projects in the UK to find new talent. Read More »

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Sacha Baron Cohen Punks Ryan Seacrest: ‘The Dictator’ Spills “Kim Jong Il’s Ashes” All Over Red Carpet Host! (Ryan Unamused)

By | Sunday February 26, 2012 @ 4:04pm PST

BREAKING… UPDATE: (See video below) Sacha Baron Cohen Sacha Baron Cohen Ryan Seacrestjust strolled onto the Red Carpet wearing The Dictator‘s full military white uniform in character as General Alladeen from the Middle East Republic of Wadiya. Flanked by two gorgeous women in military mini-skirts, Baron Cohen appears to be holding a funereal urn. (Maybe containing the ashes of the Academy’s integrity?) Ryan Seacrest of E! played along and addressed Baron Cohen as “Dictator” to which sacha responded, “Hello. Death to the West!”

Seacrest asked whom he is wearing. “I’m wearing John Galliano but the socks are from KMart. Saddam Hussein once said to me, ‘Socks Sacha Baron Cohen Ashesare socks. Don’t waste money.” And, yes, that is a funereal urn which Sacha said contained his “dear friend” North Korean dictator Kim Jong Il. “It was his dream to come to the Oscars and to be sprinkled over the Red Carpet and over Halle Berry’s chest again.” (Too bad: Berry pulled out as an Oscars presenter today because of an injury that has her on crutches.)

With that, Baron Cohen opened the urn and ten spilled the ashes all over Seacrest’s Burberry tuxedo and shoes!

Immediately, security men (real or play-acting) pushed Baron Cohen away from Seacrest who didn’t looked amused. “It’s OK. Now if somebody asks you who you are wearing, you can say Kim Jung Il!”

Said the stunned Seacrest, who looked a mess, “I had a feeling he was up to something in some fashion or form. We’ll be right back…”

Here’s the official E! video. Text continues after the jump:

Read More »

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UPDATE: Sacha Baron Cohen Coming To Oscars As ‘The Dictator’ After Ban Lifted: “Academy Have Surrendered”; Set-Up?

By | Friday February 24, 2012 @ 7:06pm PST


EXCLUSIVE 2ND UPDATE, 4:30 PM: I have just confirmed with Sacha Baron Cohen’s publicist that the comedian will walk on the Red Carpet in character as The Dictator and then attend the Oscars show. He’ll do it with the full approval of the Academy Of Motion Picture Arts & Sciences which initially pulled his tickets and banned him from the 84th Academy Awards being held on Sunday evening.

EXCLUSIVE UPDATE 3:30 PM: Here is how Sacha Baron Cohen, in character as The Dictator, just responded to the Red Carpet and Oscars invite from the Academy Of Motion Picture Arts & Sciences which earlier this week had banned him the 84th Academy Awards:

“VICTORY IS OURS! Today the Mighty Nation of Wadiya triumphed over the Zionist snakes of Hollywood. Evil and all those who made Satan their protector were vanquished and driven into the Pacific Sea. What I am trying to say here is that  the Academy have surrendered and sent over two tickets and a parking pass! TODAY OSCAR, TOMORROW OBAMA!”

EXCLUSIVE 3PM: I can confirm that the Academy Of Motion Picture Arts & Sciences has reversed course and now invited Sacha Baron Cohen to stage his movie publicity stunt on the Red Carpet and then attend the Oscars show. “Does Sacha need a changing room?” the Academy in a conciliatory tone asked one of the actor’s reps today.

Baron Cohen had planned to walk the Red Carpet in character as Middle Eastern General Alladeen and then change into a tuxedo to attend the awards show as himself as part of Paramount’s contingent for Best Picture contender Hugo. (Baron Cohen has a showy role in it.) Paramount, the studio behind The Dictator, tells me that Baron Cohen has not yet decided to go. Others like Oscars telecast producer Brian Grazer and Academy President Tom Sherak are telling media that the comedian is attending and even part of the show. Which begs the question whether the Academy helped orchestrate this publicity stunt with Baron Cohen and Paramount all along. After all, Sherak is a paid marketing consultant for — you guessed it — Paramount.

The studio today denied this was a set-up and claimed to me that the Academy “relented because of all the bad publicity you generated for them to lighten up”. Also Sherak at one point called to “threaten” Baron Cohen’s agency WME, according to an insider who said, “He said this was bad for the Academy and we had to stop Sacha from doing this.” And Baron Cohen’s publicist Matt Labov just explained to me: “The Academy caught wind of our idea and pulled his tickets. They went to war with us, made threats, got embarrassed, panicked, and reversed their position only after the press backlash portrayed them as stodgy. Plain and simple, that’s how it happened.”

But that doesn’t jibe with, for days now, Academy Awards insiders have been saying privately that not only is Baron Cohen coming to the show but also will be featured. Tom Sherak told Good Day LA on Thursday morning that Baron Cohen will be at the Oscars. And Grazer told USA Today: “He’s coming. In fact, he’s even part of the, there’s a piece — he’s part of the show… as himself.” (“He’s in a few of the clip packages for Hugo,” an insider tells me. “I think that’s what Grazer is referencing.” Others tell me Baron Cohen is also one of telecast’s vignettes directed by Moneyball‘s Bennett Miller featuring actors and filmmakers talking about their love of movies.)

This publicity stunt for Baron Cohen’s movie and presumably also Oscars show ratings may backfire on the Academy. Because Sacha in character publicly described, no matter how humorously, the Academy of Motion Picture ”Arts & Zionists”. Not only is this a Muslim-Jew issue. But Baron Cohen also fired up the hot button issue of Hollywood and Jews. Let me just say that, because of this, Deadline Hollywood received many anti-Semitic comments about showbiz. (We deleted these comments on the grounds they were disgusting.) Read More »

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Sacha Baron Cohen “Outraged” By Oscars Ban: “I Applaud The Academy For Taking Away My Free Speech”

By | Friday February 24, 2012 @ 8:47am PST

Sacha Baron Cohen Calls Movie Academy “Of Arts & Zionists”
Is Academy Blinking On Oscars Ban Of Sacha Baron Cohen?
Will Sacha Baron Cohen’s ‘The Dictator’ Walk The Oscar Red Carpet?

EXCLUSIVE: This publicity stunt just gets better and better, and funnier and funnier. Sacha Baron Cohen Today ShowThis morning Sacha Baron Cohen, posing as Middle Eastern General Alladeen from his upcoming movie The Dictator, released a video to me with his much-anticipated statement about the Oscars ban. From the Republic of Waddiya Media, it said: “I am outraged at being banned from the Oscars by the Academy of Motion Picture Arts and Zionists,” he said, “while I applaud the Academy for taking away my free speech.” He warned of “unimaginable consequences” if his 84th Academy Awards tickets were not returned to him by 12 pm Sunday. He also complained that he’d paid actress Hilary Swank $2 million to be his date “and she won’t give back a penny”. (That’s a reference to Swank’s paid appearance at tyrannical Chechen president Ramzan Kadyrov’s birthday party.)  He also takes a swipe at director Brett Ratner, who was supposed to produce the Oscars and then bowed out for bad behavior. Baron Cohen concluded by chanting, “Death to the West. And death to America. And good luck, Billy Crystal. Fantastic!” it’s safe to assume now that the moment Baron Cohen mentioned the words ‘Academy’ and ‘Zionists’ in the same sentence that he wouldn’t be allowed within 2 miles of the Academy Awards on Sunday. But betcha Billy Crystal makes it part of his opening monologue:

Read More »

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Sacha Baron Cohen Responds To Movie Academy “Of Arts & Zionists”: Is Academy Blinking On Oscars Ban? – EXCLUSIVE

By | Thursday February 23, 2012 @ 3:57pm PST

UPDATE: Sacha Baron Cohen Talks Oscars Ban: “I Applaud The Academy For Taking Away My Free Speech” – EXCLUSIVE

2ND UPDATE 3:45 PM: This afternoon on The Dictator movie’s spoof website for the fictional Middle Eastern country of ‘The Republic Of Wadiya’, an explosive notice was posted. (Obviously by Sacha Baron Cohen as his title character in The Dictator.):

“Admiral General Aladeen will deliver a formal response tomorrow morning [Friday] to being banned from The Oscars by the Academy Of Motion Pictures Arts And Zionists.”

The Dictator is a spoof about the “heroic story of a Middle Eastern dictator who risks his life to ensure that democracy never comes to the country he so lovingly oppressed”. Whether the fact that the 84th Academy Awards will be beamed into 200 countries had anything to do with Baron Cohen being banned from the Oscars was unclear. But it now looks like the Jewish comedian is taking on the normally verboten subject of Hollywood and Jews and Muslims. Oy vey!  

UPDATE 3:15 PM… EXCLUSIVE: Stung by bad publicity, the Academy Of Motion Picture Arts & Sciences is trying to find a way out of its Oscars standoff with popular comedian Sacha Baron Cohen. Sacha Baron Cohen Oscars 2012Yesterday I reported exclusively that the Academy had pulled his tickets to the 84th Academy Awards show for this Sunday simply because he intended to walk the Red Carpet as the title character of his upcoming Paramount comedy The Dictator. Insiders tell me that all morning and afternoon the Academy has been internally debating whether to allow Baron Cohen on the Red Carpet in full uniform as a fictional Middle Eastern General Alladeen and then allow him to change into a tuxedo to attend the show which was his plan all along. Baron Cohen not only is an Academy member, but he’s also one of the stars of Paramount’s 11-nominated film Hugo which is a Best Picture contender. “There’s a debate inside the Academy of how to respond,” an insider tells me. “Certainly the perception is that they lack a sense of humor which got a strong reaction. They are debating what to do. But so far they have not changed their official position.”

Read More »

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Will Sacha Baron Cohen’s ‘The Dictator’ Walk The Oscar Red Carpet?

EXCLUSIVE… BREAKING 3PM… The Academy Of Motion Picture Arts & Sciences has pulled actor Sacha Baron Cohen‘s tickets from the 84th Academy Awards. This means he is banned from attending the Oscars even though he is an Academy member and one of the stars from Hugo, Paramount’s 11-nominated movie and Best Picture contender. “Unless they’re assured that nothing entertaining is going to happen on the Red Carpet, the Academy is not admitting Sacha Baron Cohen to the show,”  Paramount just told me. The reason is that a proposal reached the Academy for Baron Cohen to strut the Red Carpet in full costume as his title character in the upcoming Paramount comedy The DictatorUPDATE AT 5:30 PM: Later today, faced with all the bad publicity resulting from its action, the Academy tried to parse what it did when questioned by some media outlets. But the fact is that, this morning, the Academy’s Managing Director Of Membership Kimberly Rouch phoned Paramont’s awards staff to say Baron Cohen’s tickets had been pulled unless he gives the Academy assurances ahead of time promising not to show up on the Red Carpet in costume and not to promote the movie on the Red Carpet. The Academy made it clear that, without those assurances, it would not issue him the tickets. So he’s banned.*

Of course, the next best thing to that publicity stunt is all the media coverage which this ban is going to generate for Baron Cohen’s film. So the Academy has decided to act like dictators about the actor playing The Dictator. Ugh.

Sancha Baron Cohen Today Show Video

Loosen up, people. Frankly, the Academy looks like uptight wankers with this treatment of one of the globe’s funniest comedians. The Academy merely had to say no when that proposal was presented to it. Everyone involved in the ceremony was adamantly against it on the grounds that it makes a mockery of what Hollywood considers its most prestigious event. Instead, the Academy clearly wants another overly long, ridiculously reverential show about movies no one bothered to see where the best thing about the telecast will be the comeback of popular host Billy Crystal at age 63. Read More »

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Will Sacha Baron Cohen’s ‘The Dictator’ Character Walk The Oscar Red Carpet?

By | Tuesday February 21, 2012 @ 7:46pm PST
Mike Fleming

BREAKING: The Academy Of Motion Picture Arts & Sciences is concerned that, on Sunday, Sacha Baron Cohen will come to the Oscars and walk the Red Carpet. While ordinarily that would be fine since he’s a big international star, the Academy is dismayed that he’ll come dressed as the title character in his upcoming Paramount comedy The Dictator. That proposal has been floated with the Academy, and I’m told that everyone involved in the ceremony is adamantly against it on the grounds that it makes a mockery of what Hollywood considers its most prestigious event.

UPDATE: Sacha Baron Cohen BANNED From Oscars 2012

An Oscars spokesperson acknowledges the rumors but isn’t sure if it’s actually going to happen. Said the spokesperson: “We would hope that every studio knows that this is a bad idea. The Red Carpet is not about stunting.” I’ve heard his plan is to come dressed as The Dictator and then change into a tux and attend the Oscars. He’s not scheduled to present an award, but he could certainly arrive as part of the Paramount contingent. That studio has a Best Picture nominee in the Martin Scorsese-directed Hugo. Why the subterfuge? Because at 2007′s Oscars, Baron Cohen was asked to be a presenter and said he would do it only if he could be in character as Borat. And The Powers That Be said, “No way.”

But purists feel that the Oscars is no place for … Read More »

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TiVo: Hollywood’s Super Bowl Ads Low Ranked By Viewers

By | Monday February 6, 2012 @ 6:22am PST

Super Bowl Spot: ‘Star Wars 3D’
Super Bowl Spot: ‘Act Of Valor’

Super Bowl Spot: ‘Marvel’s The Avengers’
Super Bowl Spot: ‘John Carter’
Super Bowl Spot: ‘Battleship’
Super Bowl Spot: ‘Dr. Seuss’ The Lorax’
Super Bowl Sneak Peek: ‘The Dictator’

The DVR company can tell what Super Bowl-related ads its customers watched, and re-watched, last night. And movie studios fared poorly in this tally, once again. None of the Hollywood ads made the top 10. The top performer among the movie promos was the pre-game preview for Paramount’s The Dictator, which ranked 24th among all ads in and around the game. Disney’s The Avengers was next at No. 43, followed by Fox’s Star Wars in 3D (No. 48), Paramount’s G.I. Joe: Retaliation (No. 53), Universal’s minute-long spot for Battleship (No. 61), Relativity’s Act Of Valor (No. 66), Universal’s Dr. Seuss’ The Lorax (No. 68), Disney’s John Carter (No. 75), and Universal’s Safe House (No. 100). What ads did viewers like? Nacho Cheese ranked No. 1 and No. 3 with its “Man’s Best Friend” and “Sling Baby” spots, and M&M’s “Ms Brown” came in second.

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Super Bowl Sneak Peek: ‘The Dictator’

By | Wednesday February 1, 2012 @ 12:15pm PST

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Hot Trailer: Sacha Baron Cohen’s ‘Dictator’

By | Wednesday December 14, 2011 @ 10:09am PST

The latest hookup from Sacha Baron Cohen and director Larry Charles is Paramount’s The Dictator, which is set for release May 11, 2012. The pair behind Borat and Bruno this time turn their focus on modern politics with a tale of a Middle Eastern tyrant who has no interest in bringing democracy to his country. Here’s the first trailer for the comedy:
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