NBC Sends ‘Firm’ To Saturdays, Schedules New Drama ‘Awake’ In Thursday 10 PM Slot

By | Friday February 3, 2012 @ 10:30am PST
Nellie Andreeva

After The Firm dropped to a new series low of a 0.8 rating among adults 18-49 last night — that’s got to be a historic low for NBC– the network is pulling the drama series from the Thursday 10 … Read More »

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Ratings Rat Race: Viewer High For ‘Bang’, Lows For ‘The Office’, ’30 Rock’ & ‘The Firm’

By | Friday February 3, 2012 @ 9:35am PST
Nellie Andreeva

NBC Sends ‘Firm’ To Saturdays, Schedules New Drama ‘Awake’ In Thursday 10 PM Slot

The Big Bang Theory-American Idol battle for ratings supremacy on Thursday produced another tie. Both shows repeated their fast national 18-49 rating from last week, 5.4, to share the No. 1 demo spot for the night for a second consecutive week. In direct competition from 8-8:30 PM, Big Bang (16.4 million total viewers) once again topped the Fox reality series in 18-49 and total viewers and drew its largest audience ever on the opening night of the February sweep. Read More »

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Ouch! NBC Finishes 8th At 10 PM Thursday

By | Friday January 20, 2012 @ 2:45pm PST
Nellie Andreeva

RATINGS RAT RACE: ‘Big Bang’ Tops ‘Idol’ For First Time, ‘Person Of Interest’ Hits High

Fourth-ranked NBC slipped four more notches at 10 PM last night in the Thursday slot it once dominated with powerhouse drama ER, then the highest-rated show on television. The latest NBC series to take over ER‘s Thursday 10 PM slot, new legal drama The Firm, drew a puny 0.9/2 in the key adults 18-49 demographic, ranking eighth is the hour behind the Big 3 broadcast networks as well as four basic cable networks including slot leader MTV with its juggernaut Jersey Shore. Despite the continuous ratings decline for The Firm, which dropped another tenth in its third week to reach levels well below the series it replaced, Prime Suspect, a rep for NBC said that there are no plans to pull the legal thriller from the schedule. (The Firm also is tracking well below the ill-fated Jay Leno Show, which had a brief run in the 10 PM hour Monday-Friday during the 2009-10 season.) The Firm, a sequel to John Grisham’s novel and the 1993 movie, was an acquisition and costs NBC far less than a traditionally produced drama series would. If the series continues to slide in the ratings as it has done in every airing to date, it will be interesting to see whether NBC would be able to hold onto the Top 10 in the hour next week. Here are the Top 8 programs at 10 PM last night among 18-49: Read More »

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RATINGS RAT RACE: Strong Premiere For ‘Rob’, Slow Start For ‘Finder’ & ’30 Rock’, ‘The Firm’ Takes Plunge In Regular Slot Debut

By | Friday January 13, 2012 @ 8:34am PST
Nellie Andreeva

Bad reviews be damned. Rob Schneider’s new CBS comedy series Rob overperformed in its series premiere last night, drawing a 4.1/11 among adults 18-49 and 13.5 million viewers. The multi-cultural sitcom delivered CBS’ best numbers in the Thursday 8:30 PM slot in almost two years, since the Thursday finale of Survivor: Heroes And Villains on May 13, 2010, and ranked as the third-highest-rated new series premiere this season among 18-49 behind CBS’ 2 Broke Girls and Fox’s New Girl. On the cautionary side, Rob did only slightly better than the debut of the now-defunct $#*! My Dad Says in the time period in fall 2010 (4.0 in 18-49). Rob was helped by a strong lead-in from The Big Bang Theory (5.2/15), which was up 13% from its last original five weeks ago. (Rob was also probably aided by its strong Hispanic themes – George Lopez’ appeal to Latinos helped the ABC sitcom get to syndication). Rob lifted CBS’ rookie drama Person Of Interest (3.2/8, 14.3 million) at 9 PM to series highs in adults 18-49 and total viewers. The Mentalist (2.7/7) was flat. CBS easily won the night in 18-49 and total viewers. Read More »

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RATINGS RAT RACE: Preview Of ‘The Firm’ Flops, ‘Once Upon A Time’ Rises, CBS Wins

By | Monday January 9, 2012 @ 10:03am PST
Nellie Andreeva

Tebow Rules: Steelers-Broncos Is Highest-Rated Wildcard Game In 24 Years

How fortunate that NBC’s TCA presentation was last week and not this week, as the network chief’s opening … Read More »

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NBC’s ‘The Firm’ Will Be A “Homage” To Tom Cruise’s Performance In 1993 Movie

By | Friday January 6, 2012 @ 3:23pm PST

Diane Haithman is contributing to Deadline’s TCA coverage.

After a dismal fall, NBC is pinning its hopes for a ratings turnaround on a slew of midseason series. One of them is legal drama The Firm, based on the John Grisham bestseller, which the network acquired in the spring. The series, premiering Sunday, continues the story of attorney Mitchell McDeere a decade later.

Writer-executive producer Lukas Reiter said that author Grisham was on board from the very beginning, liking the idea of doing a new chapter in the McDeere story. “He really didn’t (have reservations),” said Reiter, a former co-executive producer of NBC’s Law & Order.  “I have been writing legal drama for most of my career, and The Firm has always been at the top of my list. Why didn’t John Grisham continue the story? I had a thought about how we might do that.” He added that writers and lawyers have one thing in common: “The ability to think about the same thing for an irrational amount of time.” Read More »

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Global Showbiz Briefs: Hong Kong, Europe, UK, Australia

Run Run Shaw To Retire – At 104
At 104-years-old, legendary producer and TV mogul Run Run Shaw is to retire as chairman of Hong Kong’s Television Broadcasts Ltd. Shaw is lately known for co-founding TVB which is one … Read More »

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‘The Firm’s Scheduling On NBC: High-Water Mark For Acquired Broadcast Series

Nellie Andreeva

Broadcast networks’ infatuation with lower-license-fee internationally produced drama series, which began during the run-up to the 2007 writers strike, is entering a major new phase with NBC’s midseason scheduling of the Entertainment One-produced 22-episode drama The Firm, based on John Grisham’s novel and the Tom Cruise-starring movie. Back in 2007, two of the acquired series stockpiled by the U.S. networks as strike contingency, Flashpoint by CBS and Crusoe by NBC, aired in-season on Fridays and Saturdays, and Flashpoint even got a brief turn in the Thursday 10 PM slot when the broadcast nets ran out of originals at the height of the labor dispute. But since then, NBC, ABC, CBS and Fox have largely limited lower-license-fee drama series acquisitions to summer runs. (Fox’s attempt to extend the run of such a series, The Good Guys, into the regular season backfired.) Then in April, NBC picked up The Firm based on a spec script by Lucas Reiter. Two weeks later, at NBC’s upfront presentation, the network announced The Firm as a midseason replacement to air on Sundays. And today, the straight-to-series drama was upgraded to the Thursday 10 PM slot, which for years had been considered NBC’s top drama slot, home of such iconic series as Hill Street Blues, LA Law and ER. Read More »

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NBC’s Midseason Schedule: ‘Up All Night’, ‘Whitney’, ‘Rock Center’, ‘Harry’s Law’ Move; ‘Community’ Benched; ‘Suspect’ Pulled

Nellie Andreeva

NBC To Give ‘Harry’s Law’ Full-Season Order; ‘Prime Suspect’ Gone?

After a pretty dismal fall, NBC is shaking things up in midseason with several scheduling changes. Gone from the lineup is struggling freshman Prime Suspect (NBC says it hasn’t made a final decision on its cancellation), while four series — Whitney, Up All Night, Harry’s Law and Rock Center With Brian Williams — are on the move. NBC is creating a multi-camera comedy block in the 8-9 PM Wednesday hour with Whitney and midseason comedy Are You There, Chelsea (formerly Are You There, Vodka? It’s Me Chelsea; No alcohol-flavored title in the family hour.) The block, which will debut January 11, brings together two female comedians with similar sensibility in Whitney Cummings and Chelsea Handler, on whose books Chelsea is based. A month later, the two comedies will be followed by low-rated newsmagazine Rock Center With Brian Williams. It will take over the Wednesday 9 PM slot from Harry’s Law, which is moving to Sundays. Rock Center had to move out of the Monday 10 PM slot to make room for NBC’s highest-profile new series this season, Broadway drama Smash, which will premiere on February 6 and run in the post-The Voice slot as originally scheduled. NBC’s other changes for midseason include new comedy Up All Night moving to Whitney‘s Thursday 9:30 PM slot; 30 Rock replacing Community on Thursdays at 8 PM; and the John Grisham adaptation The Firm, originally slated for a Sunday midseason run, sliding into Prime Suspect‘s Thursday 10 PM slot. The order for Community has not been reduced, so it’s unclear what NBC will do with the remaining episodes of the college-set comedy. Missing from the midseason lineup is NBC’s ambitious new drama series Awake, which recently took an unplanned break to work on scripts. Here is NBC’s midseason schedule (with premiere dates) that also includes new reality series Fashion Star on Tuesdays at 10 PM and the return of Celebrity Apprentice on Sundays: Read More »

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TV Castings: Molly Parker Joins NBC’s ‘The Firm’, Vinnie Jones Added To FX’s ‘Powers’

By | Friday July 29, 2011 @ 12:42pm PDT
Nellie Andreeva

Molly Parker (Deadwood) is set to star opposite Josh Lucas in NBC’s midseason series The Firm, based on John Grisham novel and the 1993 movie starring Tom Cruise. In the series, set 10 years after the events in the book … Read More »

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Juliette Lewis Joins NBC’s ‘The Firm’

Juliette Lewis has signed on to star in NBC’s midseason series The Firm, which stars Josh Lucas in the legal drama based on the film adaptation of the John Grisham novel that had Tom Cruise in the lead role of … Read More »

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TV Castings Roundup: Several Lined Up For Broadcast, Cable Gigs

Lamorne Morris has been cast in Fox’s New Girl, the Zooey Deschanel series that set to premiere Sept. 20. He will play Winston, a former athlete who is one of three roommates that takes in a fourth … Read More »

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It’s Official: Josh Lucas Set As The Lead In NBC’s Drama Series ‘The Firm’

By | Wednesday June 8, 2011 @ 3:27pm PDT
Nellie Andreeva

Josh Lucas has closed his deal to star in NBC’s drama The Firm, slated to air on Sundays in midseason. The series, based on the hit Paramount feature starring Tom Cruise, marks his first major TV series gig. The Firm is produced by eOne in association with Sony Pictures TV Networks and Paramount Pictures. Here is NBC’s release: Read More »

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Josh Lucas To Star In NBC’s ‘The Firm’

By | Wednesday June 1, 2011 @ 3:05pm PDT
Nellie Andreeva

EXCLUSIVE: Meet television’s Mitchell McDeere. Josh Lucas is in final negotiations to play the lead in NBC’s midseason drama The Firm, marking his first major TV series gig. The series, based on the hit Paramount feature starring Tom Cruise as … Read More »

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NBC’s ‘The Firm’ To Be Ready For Fall

By | Saturday May 14, 2011 @ 8:48am PDT
Nellie Andreeva

With all the attention on the new series pickups at NBC, let’s not forget that the network has been eyeing another new series on tap for next season that has larger order than any of the newly picked-up shows – … Read More »

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EOne & SPT’s Networks To Produce 22- Episode Series Based On John Grisham’s ‘The Firm’, NBC In Negotiations To Pick It Up

By | Wednesday April 27, 2011 @ 10:30pm PDT
Nellie Andreeva

Nearly two decades after John Grisham’s The Firm made him a household name, the novel is becoming a TV series, which has locked in wide international distribution and is close to landing a domestic network too. NBC is in negotiations … Read More »

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