Ross Lincoln is a Deadline contributor.
After the huge success of Disney and Marvel Studios‘ The Avengers, the continuation of the Marvel movie universe has been a fait accompli. In addition to Iron Man 3 and the sequels to Captain America: The First Avenger and Thor, already planned prior to The Avengers, several new films exploiting lesser known Marvel Characters, most notably Guardians Of The Galaxy and Ant Man have been greenlit. Left untapped is a third attempt to make a successful Incredible Hulk movie, particularly noticeable after Mark Ruffalo‘s performance as Bruce Banner/The Hulk in The Avengers emerged as that film’s most celebrated success. There’s been a wave of speculation and rumor that a Ruffalo-starring Hulk film is under consideration, but that conversation can be put to rest – for now – as Ruffalo took to Twitter to pour cold water on the prospect. “A lot of folks have been asking about the Next Hulk. The next time you see my Hulk it will be in the Avengers2. No plans for stand alone.” In a follow up to that tweet, he did make it clear that the door isn’t closed, adding “I am not giving up on another stand alone HULK. But it’s not in the works right now. One never knows what the future will bring.” Regardless, it would seem, for now, that a new Hulk film is not in the cards. Read More »
Marvel execs are notoriously tightlipped and no formal announcements have been made. But now SVP Marvel licensing Paul Gitter tells Forbes magazine that he and his colleagues have been “pleasantly surprised by the phenomenal response” to the Hulk already &mdash&; even before The Avengers opened. “His sales are up in a major way. We repositioned him from where he was always misunderstood to now depicting him in a more heroic and aspirational manner.” Now fanboys have their first look at Mark Ruffalo’s iteration of the Hulk and they like what they see. Gitter says Marvel “will spin him off to a stand-alone program next year,” which Forbes says is “presumably supported by another big budget franchise movie in 2015. The entertainment studio is also exploring ways to promote Hulk as a ‘corporate icon’ similar to MetLife’s usage of Peanuts’ Snoopy, with Hulk’s image conveying a message about channeling strength to overcome workplace challenges.” This is a marked change from what Marvel Studios President Kevin Feige told Collider recently. “…Every time I see a good take or a good storyline or read some good pages, I think, ‘Oh should we make a movie about this?’ But with the Hulk we’re gonna play it very carefully. We had varying degrees of success on those first two movies, so we’re not gonna say, ‘Oh we did it! Another one!’ We’re gonna be smart about it and play it out. There are no plans right now to do another Hulk. Hulk might be just the special guest in Avengers movies, who knows?” Feige also told The Huffington Post that Marvel put “everything they had and everything they were going for into Hulk’s appearance in Avengers” so it’s “mission accomplished at this point.” According to Collider, a Hulk TV series is in development by Guillermo del Toro and Battlestar Galactica producer David Eick that would develop the original story of Bruce Banner in his mid-20s, and Jeph Loeb, head of Marvel Television, recently confirmed that the live-action show is in active development at ABC.
Related: ‘AVENGERS’ BOX OFFICE: Is This Hollywood’s Biggest Ever – Or Not? Read More »
The Incredible Hulk is muscling his way to primetime TV. ABC is in very early stages of development of a live-action series adaptation of the popular Marvel comic book character. There is no writer on board yet with search underway. Marvel, which was acquired by ABC parent Disney last year for $4 billion, started a major push in TV in June with the launch of Marvel Television whose goal was to adapt Marvel characters and stories to the small screen. Marvel TV head Jeph Loeb (Smallville) and his team quickly zeroed in on The Hulk, with rumors of a potential Hulk live-action series first surfacing in mid-summer. Read More »
Luke Y Thompson is covering the Con for Deadline:
2ND UPDATE: Marvel tonight put together the most high-profile panel of any Hollywood studio at this year’s Comic-Con. From left to right, ”Iron Man” Robert Downey Jr., “Agent Phil Coulson” Clark Gregg, “Black Widow” Scarlett Johansson, “Thor” Chris Hemsworth, “Captain America” Chris Evans, “Nick Fury” Samuel L. Jackson, and the newest members “Hawkeye” Jeremy Renner and “Hulk” Mark Ruffalo (TOLDJA! Marvel & Ruffalo Ink Hulk Deal), as well as The Avengers director Joss Whedon, and Marvel Studios’ President Kevin Feige who’s also the producer. It was indeed a big deal that the studio assembled “Earth’s Mightiest Heroes” including Iron Man, The Incredible Hulk, Captain America, Thor, Hawkeye, Black Widow, Nick Fury, and Agent Coulson together on screen and on stage for the first time. That prompted an insane reaction by assembled audience: massive standing ovation at end, and same when Jackson came out, and same for Whedon announcement. Also there was a good reaction for Thor stuff. Captain America didn’t give fans a lot, but still generated a decent crowd pop.
Here’s what happened at the very end of today’s panel: Auditorium goes dark. Samuel Jackson’s voice starts talking about earth’s mightiest heroes. A giant “A” onscreen becomes “AVENGERS.” Out comes Jackson, and introduces the team. Clark Gregg! Scarlett Johansson! Chris Hemsworth! Chris Evans! … Read More »
EXCLUSIVE: Back on July 14th, I scooped that Mark Ruffalo Is In Late-Stage Talks To Be Marvel’s New Hulk in ‘The Avengers’. Now I’ve just learned the ink is drying on the deal reached by Brillstein Entertainment Partners with Marvel. (There’s no official confirmation yet from Marvel whose reps aren’t available for their usual “No comment”.) So it looks like Marvel movie mastermind Kevin Feige may pull this off and bring Ruffalo along with other of The Avengers superheroes and director Joss Whedon to tomorrow night’s panel at Comic-Con. Read More »
EXCLUSIVE: Imagine the Hollywood actor whom you’d least expect to play The Incredible Hulk in The Avengers, and maybe, just maybe, you’d come up with the name of Mark Ruffalo. He’s always been an actor’s actor and is getting critical raves in Focus Features’ The Kids Are All Right which opened last weekend. But I’ve learned that he’s now in late-stage discussions between Marvel and his brand-new agency United Talent to play this key member of The Avengers ensemble. Like Edward Norton, whom he’d be replacing, Ruffalo would bring real chops to the role. But, unlike Edward Norton, he wouldn’t an on-set asshole.
Meanwhile, let me get out of the way that Thor (May 6, 2011) and Captain America (July 22, 2011) will be in 3D. They were filmed in 2D but the plan has been for the visual effects to be rendered in 3D for Captain America while Thor will undergo more of a traditional conversion. Kevin Feige is going to great lengths to ensure this isn’t just a botched rush job. OK, enough with that.
Back to Hulk. Marvel made a pittance of an offer to Edward Norton to continue in the role. But it caught the actor by surprise that the studio decided to replace him altogether with no advance warning.
Seriously? After everything that went on in 2008 when Marvel and Norton were privately and publicly feuding over the remake of The Incredible Hulk. Eventually they settled their issues after clashing … Read More »
Since I broke the story of the feud inside the making of The Incredible Hulk, I thought I’d end the story, too. Edward Norton and Marvel Studios have “settled their issues” after clashing over how to cut the $150+ million pic, an insider tells me. “But what people will see is Marvel’s cut of the movie. This is not the Edward Norton cut by any means. His opinion is their cut is valid because probably it’s going to make a lot of money. And, he recognizes that, if you’re a businessman, that makes sense. But he would have released something a little longer, a little more character driven.”
Now remember that Norton was promised big involvement and access after Marvel Studios chairman David Maisel invited the actor into the core team to rewrite Zak Penn’s script. (See my previous, Ed Norton And Marvel In ‘Hulk’-ing Feud.) But, in the end, Marvel ignored Norton’s ideas about how to cut the film. (Even the film’s director, Louis Leterrier just told Entertainment Weekly that the duo campaigned for a longer, more detailed film while Marvel Studios wanted a faster, leaner one, and Marvel won. ”I regret that [Marvel and Norton] didn’t come to an agreement where we could’ve all worked together,” the helmer said.)
A Norton insider insists to me that, despite his difficult reputation, the actor is not going to cause a … Read More »