SATURDAY 3 AM, 5TH UPDATE: This is turning into a wild and wacky overperforming weekend at the North American box office For Universal’s The Purge. My sources saw a big Friday for its moviegoing helped by Tropical Storm Andrea which worked its way up from Florida at midweek to the MidAtlantic’s East Coast and is dumping rain. That’s means people flocked to movie theaters so bigger-than-expected grosses. Insiders say Universal‘s small miscreant horror pic The Purge (in wide release in 2,536 theaters) is opening $15M Friday. This includes $3.4 million at Thursday 10 PM late shows and Friday midnights from 1,751 theaters which tops The Hangover Part III ($3.1M) and even Star Trek Into Darkness ($3.3M). That’s a huge number, even more so considering the R-rated crime spree thriller’s budget was only $3M. Estimates now are to reach $32.5M this weekend – a completely unexpected welcome. It’s the first movie in Universal’s overall deal with Paranormal Activity franchise producer Jason Blum. One reason for the rush to see it was the huge social media response to its creative and digital marketing campaign. It stars Ethan Hawke and Game Of Thrones Lena Headey, and was both written and directed by James DeMonaco (The Negotiator), and produced by Michael Bay’s Platinum Dunes. It’s DeMonaco’s original spec script that he developed with producer Sebastien Lemercier and second feature as a director. On Thursday, Fandango said The Purge comprised 54% of online ticket sales, and Movieline 60%, as the #1 horror seller of the year. Fandango called it “a true phenomenon”.
And in #2 is the other wide release movie opening today, Twentieth Century Fox/New Regency’s PG-13 buddy comedy The Internship (3,365 theaters) which also is exceeding expectations. My sources say it made $7M Friday and $20M for the weekend for a budget pegged at $58M. Those grosses include $800K in Thursday late shows and Friday midnights which beat The Campaign’s $625K which also was a laugher starring two big but older stars ”so things are looking up,” an insider tells me. Reviews were awful for the Vince Vaughn-Owen Wilson starrer from director Shawn Levy with every critic complaining it’s a 2-hour commercial for Google. How high grosses go may depend on the CinemaScore to see if moviegoers like the execution of an intriguing high-concept. The studio sneaked the film in 300 theaters around the country for 7 PM shows last Saturday night to help word of mouth. But pre-sales have been soft: pic was passed for the #2 spot in online ticket sales Thursday by last week’s holdover, Lionsgate/Summit’s Now You See Me which right now looks like #4. Hollywood wasn’t expecting The Internship to make $20M – which is the minimum that stars should open a pic – and more like $15M. Hard to believe it’s been 8 years since these actors first teamed up for Wedding Crashers. Even harder to understand why New Line never did a sequel for that. Fox grabbed the June 7th date last October, or 3 weeks earlier than The Internship was supposed to release. Now it’s the first original comedy of the summer.
Here’s the Top Ten based on Friday estimates:
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UPDATED: The Vince Vaughn-Owen Wilson buddy comedy about middle-aged interns inside Google doesn’t open in 3,000-plus North American theaters until June 7th. But Twentieth Century Fox has quietly decided to sneak director Shawn Levy’s The Internship tonight for … Read More »
David Bloom is a contributor to Deadline
Google co-founder and CEO Larry Page said it was a concern for improving the image of computer programming that led the web giant to participate in filming Fox’s The Internship, a comedy starring Vince Vaughn and Owen Wilson as unemployed salesmen who talk their way into coveted internships at the company. “I’m not sure we had a choice” about participating, Page said at Google’s I/O developer conference today. “Computer science has a marketing problem. We’re the nerdy curmudgeons. (But) the guy who plays the head of search [in the movie] is by far the coolest guy in the movie, and we’re really excited about that.” The comments came as Page talked of the need for better education and more computer programmers if the country is to remain competitive (the company also announced an initiative to make it easy for schools to buy and install educational apps on Google-powered tablets and computers). The Internship, directed by Shawn Levy, is set to debut June 7. Read More »
Vince Vaughn and Owen Wilson play a couple of 40-ish sales guys who find themselves suddenly obsolete and out of jobs. Desperate to remain relevant and employable, they try to land internships at Google. With (naturally) Google+ as a promotional partner 20th Century Fox rolls out the movie … Read More »
EXCLUSIVE: 20th Century Fox and New Regency are moving the Shawn Levy-directed comedy The Internship up three weeks to a June 7, 2013 berth. Summer 2013 is going to be brutal, and the studio saw … Read More »
EXCLUSIVE: Josh Gad has signed up for The Internship. The Book Of Mormon star will join Vince Vaughn and Owen Wilson in the 20th Century Fox comedy about two middle-aged men who have to start over at the bottom of the career ladder. Shawn Levy is directing. Gad will play Headphones, an anti-social engineer at the tech firm where Vaughn and Wilson are interning. Gad starts filming in next month. JoAnna Garica, Aasif Mandvi and Jessica Szohr co-star. Read More »
EXCLUSIVE: There’s been Ed Helms, Rob Corddry, Lewis Black and of course Steve Carell, and now Aasif Mandvi looks to be the next Daily Show With Jon Stewart correspondent to make the leap to the big … Read More »
The former Gossip Girl bad girl will play dance instructor Marielena in the Shawn Levy-directed Fox comedy. The Internship stars Owen Wilson and Vince Vaughn as two middle-aged guys who lose their jobs and have to start at the bottom … Read More »
20th Century Fox moved up the release date of its Ang Lee-directed drama Life Of Pi from Christmas week to November 21. That’s the date Warner Bros had staked out for its Alfonso Cuaron-directed sci-fi drama Gravity, starring Sandra Bullock, which recently was pushed to sometime in 2013. Now Lee’s 3D adaptation of Yann Martel’s bestselling novel will land there, and the studio hopes it will play into the holiday season. Pi centers on a 17-year-old zookeeper’s son and his arch rival, a bengal tiger, who are stranded together on the open seas after their ship is pummeled by a storm.
Related: Fox World Premieres Stunning Footage Of Ang Lee’s 3D ‘The Life Of Pi’: CinemaCon Read More »
BREAKING… The Twentieth Century Fox comedy will have a June 2012 start. Vince Vaughn and Owen Wilson last teamed in the huge hit The Wedding Crashers and now reunite for director Shawn Levy. Fox made the announcement today … Read More »