Brian Brooks is a Deadline contributor.
Two Sundance titles will roll out the first weekend of June. Specialty newcomers this weekend run the gamut from star vehicles to niche special interest titles. Brit Marling, Alexander Skarsgard and Ellen Page star in Fox Searchlight’s The East, which will open in several runs in a traditional platform launch. Variance Films is sending its genre-bending feature The History Of Future Folk exclusively in New York as will Zeitgeist Films for its Toronto biopic Hannah Arendt. And CBS Films will, appropriately, bow its Sundance pickup, The Kings Of Summer in New York and L.A.
The East had its debut at the Sundance Film Festival and closed out the SXSW Film Festival in March. Director Zal Batmanglij along with star (and co-writer) Brit Marling traveled to over a dozen cities for college and word-of-mouth screenings, hosting Q&As. “Given the fact that the film will be the only one in the marketplace with a strong female lead as protagonist, we feel that this smart and modern thriller is well positioned as a film unlike any others in release,” noted, SVP Domestic Distribution at Searchlight. “We will be targeting the core art house audience as well as a younger demographic including college students for The East. Our marketing will be comprised of Broadcast, Print, Radio and a targeted online effort, including social media.”