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Weekend Actuals Lower Than Reported

oopsDon’t you hate when this happens? Distribution departments at each studio wound up overestimating the weekend box office across the board for the Top 10 movies in release. Everyone is claiming it’s an honest mistake, attributing it to the World Cups finals. But we all know that numbers don’t lie even if studios do:

1. Despicable Me (Universal) Old $60.1M, New $56.3M (-6.3%)
2. Eclipse (Summit) Old $33.4M, New $31.7M (-5%)
3. Predators (Fox) Old $25.3M, New $24.7M (-2.3%)
4. Toy Story 3 (Disney) Old $22M, New $21M (-4.5%)
5. Last Airbender (Paramount) Old $17.1M, New $16.6M (-3%)
6. Grown Ups (Sony) Old $16.4M, New $15.8M (-3.6%)
7. Knight and Day (Fox) Old $7.8M, New: $7.7M (-1.3%)
8. Karate Kid (Sony) Old $5.7M, New $5.3M (-7%)
9. The A-Team (Fox) Old $1.8M, New $1.7M (-5.6%)
10. Cyrus (Fox Searchlight) Old $1.3M, New $1.2M (-7.7%)

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FIREWORKS FOR ‘ECLIPSE’: Can’t Beat ‘New Moon’ But Still $280M Worldwide; ‘Last Airbender’ & ‘Toy Story 3′ Overperform


july 4 boxoffice

MONDAY PM UPDATE: Sources tell me that Monday’s grosses of $18M for Summit Entertainment’s Eclipse and $13.5M for Pixar/Disney’s Toy Story 3 were “huge”, while the $11.7M for Paramount’s The Last Airbender moved it down to 3rd place for the first time since the M Night Shyamalan pic’s opening day. Sony Pictures’ Grown Ups took in $7.1M Monday, Fox’s Knight And Day $3.8M, and Sony’s Karate Kid $3.1M. (I’ll update all the numbers in the morning.)

MONDAY AM: Here’s the Top 10:

1. Newcomer The Twilight Saga: Eclipse looked like a record-breaker after opening to $68.5M Wednesday from 4,468 dates for a fast start. Then third pic in the franchise, and the best-reviewed, went on to make $24.2M Thursday, $28.6M Friday, $23.9M Saturday, $13.7 Sunday, and an estimated $16.4M Monday. eclipse orangeSo that’s a non-record-breaking $69M for the 3-day weekend, and $82.5M for the 4-day July Fourth Holiday, $162 for the first 5 days, and a total $175.3M for the full 6-day release. No, it didn’t beat New Moon‘s $179M over a Thanksgiving weekend. But don’t forget that Fourth Of July is a dramatically down day for movie attendance. Nor could Eclipse beat Spider-Man 2 which still holds the 6-day July 4th holiday record with $180M. Despite all that, Eclipse made gobs of money, so Summit is ecstatic – especially because the threequel made inroads with males (65% female/35% male) compared to the sequel (only 80%/20%). And it received an “A” Cinemascore. Overseas, comparing … Read More »

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UPDATE: ‘Last Airbender’ Opens To $16M Thursday, Including $3M Midnights

thelastairbender-movie-aang-poster-550x814UPDATESources tell me that Paramount’s The Last Airbender opened to $16+M Thursday, including the $3 million from its midnight shows. The pic based on the Nickelodeon animated TV series should be on its way to $60M for the 5-day July Fourth Holiday and a shot at 2nd place.

Hard to believe but there’s another movie opening this weekend besides the Twilight Saga’s Eclipse. It’s Paramount’s The Last Airbender 3D from M Night Shyamalan, and I’ve just learned it quietly opened to a solid $3 million in Thursday midnight screenings because of the studio’s counterprogramming strategy. Paramount says that’s the highest midnight gross this summer for a non-sequel. Unfortunately, the studio is stuck with a high price tag of $145M, including the 3D conversion costs of this actioner based on the animated TV series from Nickelodeon called “Avatar: The Last Airbender”, and what rival studios are telling me is at least a $50+M marketing campaign. But the movie has been tracking well with males of all ages and kids and now looks to break M Night’s recent drought at the box office. That’s despite horrid reviews — only 6% positive on Rotten Tomatoes, worse than this summer’s biggest bomb Jonah Hex. It should come in 2nd this weekend neck and neck with Disney’s Toy Story 3 but far behind Summit’s Eclipse with between $50M and $60M for the 5-day July 4th holiday thanks to help from higher 3D ticket … Read More »

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