Nearing the end of its best year ever at the domestic box office, Universal announced a slew of release dates today. The recently shaken-up studio has set its reboot of The Mummy for April 22, 2016, and Seventh Son, the Jeff Bridges-Julianne Moore fantasy that Legendary picked up from Warner Bros in August, will bow February 6, 2015, a week before the arrival of Universal’s Fifty Shades Of Grey. Legendary‘s untitled Michael Mann cyberthriller for January 16, 2015. and Blumhouse’s Jennifer Lopez thriller The Boy Next Door hits theaters on January 23, 2015. The studio also is pushing its video game adaptation Warcraft — the first film that had been dated under the new Universal-Legendary partnership — from December 18, 2015 to March 2016. If that vacated date looks familiar, it’s probably because a little flick known as Star Wars: Episode VII was penciled into that slot three weeks ago. Warcraft has that new weekend to itself for now.
Related: Fleming Rants On Why Studios Can’t Launch Franchises Anymore, Leaving Us With Retreads Like ‘The Mummy’
So what competition will the newly dated pics face when they arrive a year or two or more from now? The Mummy and The Boy Next Door have no wide openers to contend with as of yet, but the other two do. Seventh Son will go against Sony/Screen Gems’ The Wedding Ringer, starring Kevin Hart, Josh Gad and Kaley Cuoco, and the Michael Mann pic will battle — in a jolt to the neck of Old Hollywood monster movie purists — Fox’s Frankenstein. If you’re scoring along at home, that will be four score and four years after Universal stitched together its Boris Karloff horror classic.
Here’s some background from the studio on its freshly slotted pics:
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Andres Muschietti is in preliminary talks to helm The Mummy for Universal. The director and co-writer of the Guillermo del Toro executive produced horror film Mama would take over the role vacated by … Read More »
Universal has confirmed that Len Wiseman has dropped off Universal’s reboot of The Mummy franchise, which will get a new round of movies after the last reboot trilogy grossed north of $1.25 billion worldwide before running out of steam. Do we need another Mummy? I wouldn’t think so, but apparently we do need to reopen that sarcophagus, especially since studios are whiffing badly in attempts to create new intellectual properties. They instead seem bent on running tried and tested past successes into the ground.
Leaving The Mummy might be the best thing for Wiseman, a props man who got off to an impressive start as a director by launching the ambitious Underworld. He helped hatch that series, which added some real flourishes to the vampires and werewolves genre. Since then, Wiseman has gone through a succession of sequels (Live Free Or Die Hard) and remakes (Total Recall), becoming a symbol of a time where Hollywood studios place too little emphasis on originality and instead prize utterly familiar product studios hope might put up big global numbers. Wiseman needs an original movie, and fast.
Why does Hollywood go back to the well so often on tired retreads? Because, as this summer has proven, it’s damn near impossible to create new intellectual properties that are not based on bestselling book series with vast reading audiences like Twilight Saga or The Hunger Games. Some of this summer’s non-sequel misfires, like After Earth, The Lone Ranger and R.I.P.D., surely deserve to be one-offs. But even worthy, imaginative films like Pacific Rim have it rough. They get measured and dismissed quickly, not helped by the fact that press coverage has become reliant on imprecise tracking service estimates that give journalists a touchstone to dismiss movies even before anyone has seen them. Early low tracking on Pacific Rim fueled advance stories that the movie would be a flop, which it wasn’t. When The Wolverine‘s opening weekend didn’t match high advance tracking estimates, journalists bashed the movie (which is quite good), and not the faulty tracking services that overestimated the opening weekend numbers in the first place. Pacific Rim also wasn’t helped by a marketing campaign straight out of Transformers, and it wasn’t until too late that Warner Bros switched to spots that showed the movie had heart and wasn’t just a collision of robots and over-sized alien monsters from beneath the sea.
If there are two originals this summer worth sequel-izing, I would nominate Pacific Rim and World War Z. Despite being real crowd-pleasers, these will not be easy decisions because their high production budgets require each to do upwards of $400 million worldwide before serious sequel talk even begins. WWZ passed this threshold and is at $475 million, while Pac Rim is at $226 million but playing strong in Asian territories including China. All of this raises the currency of worn franchises like The Mummy. Read More »