Remember when George Burns and Gracie Allen used to plug Carnation Evaporated Milk in live TV ads during their 1950s TV series The George Burns And Gracie Allen Show? Of course you don’t! But live ads using show cast members, in character and on set, did not used to be “news” — much less a scoop in the New York Times‘ business section. And, 60 years from now, when a future generation is watching on their glasses a live broadcast of some happy-zombie-family comedy starring some Hollywood It Couple, replete with product promotions by the happy zombies, they will think back to today’s NYT report (“Commercials to Go Live With Show Cast Members”) about the airing of two whole live ads during the live season debuts of TV Land‘s Hot In Cleveland and The Soul Man, and think “How quaint.”
UPDATE THURSDAY 11:50 AM: It’s not quite there yet, but TV Land is working on a renewal for freshman comedy The Soul Man. Pickup chatter started two days ago when star Cedric the Entertainer tweeted that the show has been renewed. “We are looking forward to sharing good news about the second season of The Soul Man very soon,” the network said today in a statement. Season One of the Hot In Cleveland spinoff averaged a .7 rating for Adults 25-54 and 1.4 million total viewers in Live+7.
PREVIOUS TUESDAY 11 PM: TV Land has renewed freshman comedy The Soul Man for a second season, according to series star Cedric The Entertainer. “Just got word #TheSoulMan has been picked up for season #2,” Cedric tweeted tonight. “Thank all of you who wrote in and/or just watched me @niecynash bout to Turn Up!
For the first time since the launch of the network 16 years ago, TV Land is changing its look with the introduction of a new logo. Additionally, the network is adding a second night of original …