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‘SEX’ SELLS! Female Phenom $26.9M Fri; But Can It Sustain Through Sat & Sun?

SATURDAY AM: Here are Friday’s official North American numbers from the studios for the biggest romantic comedy debut – No. 1 Sex And The City truly shocked Hollywood pros by opening with a hanging-from-the-chandeliers $26.9 million from 3,285 theaters. The big question now is whether this staggering wanna-see among women for the HBO Films/New Line/Warner Bros female froth sustains through Saturday and Sunday showings so the weekend total can soar past $70M and maybe even $75M. I’m already hearing that studio moguls are looking through their film and TV libraries to see what else they can produce for the fortysomething-and-older female — a demographic that the entertainment industry generally ignores. Not any more — or is SATC a once-in-a-generation phenomenon? But younger women are also seeing the pic. As one tipster told me, “I saw the throngs of women waiting in line — starting at 9ish and still there at midnight when we got out of the movie. The thing I noticed: the women were all early 20s, not in their 30s or 40s at all. They were 18 to 25. So I’m not sure where people are getting this over-40 demo but I am pretty sure it’s the young girls who are the most excited for this flick.”

Paramount’s megahit Indiana Jones And The Kingdom Of The Crystal Skull fell a slightly more than expected 59% for $12.2 million from 4,264 venues for No. 2. Then again, when it opened a week ago, most … Read More »

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‘SEX’ NOW THE ULTIMATE CHICK FLICK! Biggest R-Rated Comedy Debut Ever; But Its Box Office Fell 34% Sat And 37% Sun; Female Frenzied $55.7M For Weekend #1; Warner Bros Already Plans ‘SATC’ Sequel

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SUNDAY AM: Here are the official box office numbers — Sex And The City finished its opening weekend No. 1 with North American domestic gross of $55.7 million in 3,285 theaters. The R-rated female romantic comedy posted a great $16,968 per screen average even though many multiplexes had it playing on 7+ screens. But after a female phenomenal Friday opening of $26.9M, the pic plunged 34% to make only $17.7 million on Saturday. And Sunday estimates expect another 37% downturn for $11.1 million. So on both Saturday and Sunday, the romantic comedy will be beaten by Paramount’s Indiana Jones And The Kingdom Of The Crystal Skull which playing in 4,264 venues earned $12.2M on Friday, $19.8M Saturday and an estimated $13.9M Sun for a weekend total of $46M, which was -54% from its Memorial Weekend debut. But because of steady business, it’s made a cumulative $216.8M. That’s exactly what Hollywood pros had been warning about: that Sex And The City would be a one-day, and one-weekend, wonder with no legs. But it still opened as the biggest R-rated comedy motion picture (beating American Pie 2‘s $45.1M) and the 5th biggest R-rated film ever released (behind The Matrix, The Passion Of The Christ, 300, and Hannibal). The only female-driven movie to come close to SATC in box office was the Hannah Montana movie, but there’s no comparable R-rated chick flick.

So I’ve just heard that Warner Bros is already planning the Sex And Read More »

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