Jay Leno Gets Big Ratings Boost From President Obama’s Appearance

By NELLIE ANDREEVA | Wednesday October 26, 2011 @ 9:02am PDT
Nellie Andreeva

With President Barack Obama as a guest, last night’s Tonight Show With Jay Leno posted a 4.1 meter-market household rating, the highest for a Tuesday telecast since March 2, 2010, night two of Leno’s first week back as host of NBC’s late-night show. Compared with The Tonight Show‘s season-to-date average, last night’s telecast was up 52%. And that was with no help from NBC’s primetime lineup as the network averaged 2.9 million viewers in the 10 PM hour with a Prime Suspect rerun vs. 11.3 million for CBS and 9.6 million for ABC. CBS’ Late Show With David Letterman averaged a 2.7/7 household rating last night; ABC’s Nightline posted a 3.6/9, followed by Jimmy Kimmel Live! with a 1.8/6.

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UPDATE: President Obama Hits ‘The Tonight Show’ Before Heading Out Of Town

Obama’s High-Priced Hollywood Fundraisers Attract Major Stars & Celebrities & Money

UPDATE, 2:15 PM: NBC has posted clips from President Obama’s morning taping at The Tonight Show With Jay Leno that will air tonight. He weighs in on Gaddafi, Iraq and, with a nice shout-out to a certain … Read More »

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NBC & CBS’ Late-Night Lineups Down In Premiere Week, ABC On The Rise

Nellie Andreeva

Nine years ago, ABC brass were ready to dump Nightline for David Letterman. Boy, aren’t today’s bigwigs at the company happy that didn’t happen. The veteran ABC newsmagazine beat both CBS’ Late Show With David Letterman and NBC’s The Tonight Show With Jay Leno among adults 18-49 during premiere week for the first time ever. Nightline, which airs from 11:35 PM-midnight, saw its audience grow 7% vs. last fall to 3.9 million. In adults 19-49, it averaged 1.3 million, even with last year. Its companion, Jimmy Kimmel Live was also strong out of the gate, drawing its second-largest premiere week audience ever (1.8 million) and 790,000 adults 18-49, up 5%.

In comparison, NBC’s Tonight Show With Jay Leno and CBS’ Late Show With David Letterman were neck-and-neck in 18-49 (1.07 million vs. 1.05 million) but both down double-digits, 20% (Leno) and 16% (Letterman). In total viewers, Leno (3.6 million) was off by 4%, Letterman (3.2 million) by 15%. CBS’ ratings declines Read More »

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Charlie Sheen Goes On Leno This Thursday

By THE DEADLINE TEAM | Monday September 12, 2011 @ 10:39pm PDT

Just in case you’re not sick of him yet, Charlie Sheen is scheduled to appear on NBC’s The Tonight Show With Jay Leno this Thursday.

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VIDEO: Paul Reiser Takes Shots At NBC Following The Cancellation Of His Show

By NELLIE ANDREEVA | Tuesday April 26, 2011 @ 10:30am PDT
Nellie Andreeva

On The Tonight Show With Jay Leno last night, Paul Reiser had a few things to say about NBC following the swift cancellation of his new NBC series after two low-rated airings. He had been originally booked to promote the show before it was pulled on Friday afternoon. “NBC, … Read More »

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Leno Came Back To Late Night To Do This?

By NIKKI FINKE, Editor in Chief | Saturday January 29, 2011 @ 12:03am PST

I haven’t watched Leno in ages but tonight I was tipped that he did a segment on the Oscar nominations so I tuned in to see if it was worth posting on Deadline. Jeez, when did Jay stop giving a damn about generating laughs? (No wonder I keep hearing rumors he … Read More »

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Late-Night Ratings: Leno & Fallon Hit Highs In Viewers, ‘Nightline’ Takes Season Lead

Nellie Andreeva

NBC won three nights in primetime last week, and its ratings gains also carried over to late-night. Both Jay Leno (4.2 million viewers) and Jimmy Fallon (1.9 million) hit season highs in total viewers. for the … Read More »

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It’s Official: ‘Conan’ Topped All Late-Night Shows In Its First Week

Nellie Andreeva

It was widely expected but, since the weekly numbers for the broadcast late-night shows are not released until the following Thursday, Conan O’Brien’s weekly victory did not become official until today. For his first week on … Read More »

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LATE NIGHT RATE RACE: Leno Takes Weekly Lead Over Letterman While Conan Stabilizes

Nellie Andreeva

After David Letterman in the last week of October posted his first demo win over Leno since Leno’s return to The Tonight Show, Leno bounced back to reclaim the lead in both 18-49 and total viewers for the first week of November. This marks Leno’s first solo first-place finish at the top of the 18-49 rankings in 5 weeks, as Leno and Letterman were tied for 3 weeks before Letterman won outright the week before last. In 18-49, Leno averaged a 1.0 rating vs. a 0.9 for Letterman. The same week last year, Letterman and The Tonight Show with Conan O’Brien were tied at 0.9. (In 18-49 viewers, Leno’s average was 1.26 million vs. 1.21 million for Conan last fall; Letterman’s was 1.20 million vs. 1.22 million last year.) The two may switch places again this week as Letterman dominated Leno on Monday night. Among total viewers, Leno averaged 3.9 million for the week, up from 2.3 million for Conan last fall; Letterman drew 3.7 million vs. 3.9 million last year. As for the third airing of Conan’s new latenight show on TBS, his ratings drops were far more moderate than the 33-42% between the premiere and night 2. Last night, Conan drew 2.7 million viewers, down only 3% from the night before. His 18-49 audience was 1.9 million, down 13%. In 18-34,he averaged  1.15 million, down 19%. Here are the averages for the broadcast latenight shows during the week of Nov. 1-5: Read More »

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‘Daily Show’ Tops All Late-Night Shows For First Time … Sort Of

Nellie Andreeva

UPDATE 1 PM: The Daily Show‘s monthly average only includes original telecasts as is the practice in cable. Meanwhile, the averages for the broadcast late night shows include all telecasts, original and repeats. Both Letterman and Leno had one dark week in October. Still pretty impressive result for The Daily Show but it is fair to compare apples to apples.

PREVIOUS: This is a major achievement for Comedy Central’s The Daily Show with Jon Stewart and possibly an indication of a sea change in latenight that has been brewing for awhile as younger viewers have been gradually migrating from broadcast to cable. Traditionally dominant among young men and adults 18-34, The Daily Show with Jon Stewart finished the month of October as the No. late night talk show in the big boys’ demo of Adults 18-49. This is the first time that any late night talk show other than The Tonight Show or Late Night with David Letterman has claimed the top spot in the key demographic. Of course, Daily Show‘s October numbers got a boost from the show’s coverage tied to the Rally to Restore Sanity and/or Fear last weekend and all the publicity surrounding the event. But with broadcast latenight shows’ audiences aging along with their hosts, they have been consistently losing ground to hipper upstarts such as Comedy Central’s The Daily Show and The Colbert Report. Things will get even more interesting next week when Conan O’Brien enters the fray on TBS. The bar for him is not very high as the show he will replace in the 11 PM hour on TBS, Lopez Tonight, is currently the lowest-rated latenight show on any network. Here are all entertainment late night shows’ 18-49 rankings for October:

Read More »

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Letterman And Leno Still Tied And Down

Nellie Andreeva

CBS’s Late Show with David Letterman tied NBC’s The Tonight Show with Jay Leno for the second consecutive time last week after achieving the feat for the first time this season the week before. The 2 … Read More »

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Leno Narrowly Wins Premiere Week

Nellie Andreeva

Maybe it doesn’t matter who sits in the Tonight Show chair after all. NBC’s The Tonight Show with Jay Leno posted a 1.0 rating among adults 18-49 during premiere week, matching the performance of The Tonight Read More »

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‘Judge Judy’ Beats ‘Oprah’; ‘Nightline’ Tops ‘Late Show’ & ‘Tonight’ For 2009-10 Season

Nellie Andreeva

Chalk two up for the underdogs. True, full 52-week season rankings are pretty meaningless because they include the summer off-season numbers that are dragged down by repeats. But Nielsen keeps track of them and just released the data for the official 2009-2010 season which ended Sunday. So Judge Judy topped Oprah in daytime. … Read More »

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Jay Reacts To Conan’s Emmy Nominations

Nellie Andreeva

UPDATED: A relatively self-deprecating response from Jay Leno to the 4 Emmy nominations for his interim replacement at the helm of The Tonight Show that would’ve been pretty classy had Leno at least mentioned Conan O’Brien by name. At the opening of tonight’s show, Leno said, “The Emmy nominations were … Read More »

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Leno’s ‘Tonight Show’ Has Lowest Rated Quarter Since Letterman Went To CBS

Nellie Andreeva

leno v letterman v conanThere’s big news on the late night TV battlefront today: The late-night ratings for Q2 – the first full quarter since Leno came back as host after Conan O’Brien was dumped – are in, … Read More »

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