This weekend Summit Entertainment will re-release The Twilight Saga: Eclipse “allowing moviegoers to celebrate Bella’s birthday with their friends” in 1,187 theaters in North America. No, this isn’t a joke. Right now, the pic’s hefty tally is domestic $298.8M and foreign $372.8M.
IT’S GOOD TO BE BAD! ‘Despicable Me 3D’ Doubles Expectations For $60.1M Weekend; R-Rated ‘Predators’ On Target With $25.3M; ‘Eclipse’ Global Cume Now $456M; See How This Hollywood Summer Is Doing Overseas
SUNDAY AM: It was a great weekend at the box office with the total tally $202M, up an impressive +41.4% from last year. And that doesn’t factor in next week which features the most anticipated movie of the summer, Chris Nolan’s Inception. Year to date, 2010 revenues are running $5.9M, that up 5.06% over last year. But attendance is down 1.42%. Summer 2010′s grosses are even more important internationally than domestic for a lot of motion pictures. So in this extended report I’ve included additional detail on the overseas releases all heavily impacted by World Cup play:
1. North American box office numbers show that Universal Pictures is enjoying something it hasn’t had in a very long time: a big fat hit film. That’s because weeks of great parent-kid family tracking for Despicable Me 3D translated into what even rival studios told me was ”amazing” attendance of Friday’s $21.7 million and Saturday’s $21.3M for a $60.1M weekend opening despite having two other 3D family films in the marketplace. Still, Despicable Me found 3,476 theaters, of which 1,551 locations were in 3D, and managed to double Universal’s expectations of opening domestic grosses. Exit polling data showed the film received an “A” Cinemascore and the audience was 55% kids 12 years and under and parents.
You’ve got to credit those wonderful movie trailers and TV ads that communicated the movie’s bold originality. (Who doesn’t want minions trailing them!) Despicable Me is the first 3D CGI film from Universal’s animated/family-film production company partner, Illumination …
That’s a rise of 3% year-on-year. And the best is yet to come this month and next, with the release of Toy Story 3 – tipped to be the biggest movie of the year – adult must-see Inception and Twi-hard threequel Twilight: Eclipse. Around 25 million people are expected to go to the cinema in July and August alone, says trade body Film Distributors’ Association.
But the movie marketplace continues to grow, creating headaches for distributors. Overcrowding is the biggest problem facing the industry. Distributors released 288 titles between January and June, 18 more than in the first six months of 2009. Producers complain that movies are pushed off screens before they’ve had a chance.
FIREWORKS FOR ‘ECLIPSE’: Can’t Beat ‘New Moon’ But Still $280M Worldwide; ‘Last Airbender’ & ‘Toy Story 3′ Overperform
MONDAY PM UPDATE: Sources tell me that Monday’s grosses of $18M for Summit Entertainment’s Eclipse and $13.5M for Pixar/Disney’s Toy Story 3 were “huge”, while the $11.7M for Paramount’s The Last Airbender moved it down to 3rd place for the first time since the M Night Shyamalan pic’s opening day. Sony Pictures’ Grown Ups took in $7.1M Monday, Fox’s Knight And Day $3.8M, and Sony’s Karate Kid $3.1M. (I’ll update all the numbers in the morning.)
MONDAY AM: Here’s the Top 10:
1. Newcomer The Twilight Saga: Eclipse looked like a record-breaker after opening to $68.5M Wednesday from 4,468 dates for a fast start. Then third pic in the franchise, and the best-reviewed, went on to make $24.2M Thursday, $28.6M Friday, $23.9M Saturday, $13.7 Sunday, and an estimated $16.4M Monday. So that’s a non-record-breaking $69M for the 3-day weekend, and $82.5M for the 4-day July Fourth Holiday, $162 for the first 5 days, and a total $175.3M for the full 6-day release. No, it didn’t beat New Moon‘s $179M over a Thanksgiving weekend. But don’t forget that Fourth Of July is a dramatically down day for movie attendance. Nor could Eclipse beat Spider-Man 2 which still holds the 6-day July 4th holiday record with $180M. Despite all that, Eclipse made gobs of money, so Summit is ecstatic – especially because the threequel made inroads with males (65% female/35% male) compared to the sequel (only 80%/20%). And it received an “A” Cinemascore. Overseas, comparing …
The latest installment opened here at midnight on Friday, and played on Saturday and Sunday for distributor E1 Entertainment. The third Twilight movie grossed £6,287,559 over the weekend. The gothic love story opens properly on July 9 as the picture rolls out in major territories in a World Cup-caused delay. Exhibitors here are feeling very upbeat about its prospects. Vue, the multiplex chain, has sold over £1 million worth of advance tickets alone.