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Ratings Rat Race: Strong Start For ‘Rules’, ‘Big Bang’ Poised To Post Thursday High

By NELLIE ANDREEVA | Friday October 21, 2011 @ 9:22am PDTTags: Charlie's Angels, Grey's Anatomy, How To Be a Gentleman, Person of Interest, Ratings Rat Race, Rules of Engagement, The Big Bang Theory, The Mentalist, The Secret Circle, The Vampire Diaries, TV Ratings, World Series
Nellie Andreeva

This is a nice vindication for a series that never had a permanent time slot or launch date, shuffled around the schedule and bounced between fall and midseason. Getting a last-minute upgrade to Thursdays from its original Saturday(!) time slot this fall, veteran CBS utility player Rules Of Engagement (3.7/12, 11.5 million) posted its best fall premiere in four years last night. Compared with last fall, when Rules aired Mondays at 8:30 PM, the veteran comedy was up 19%. Rules delivered far stronger numbers than the comedy it replaced, rookie How To Be A Gentleman, which posted a 2.5/7 in its last Thursday airing, and matched the demo performance in the Thursday 8:30 PM slot last week of a Big Bang Theory repeat. The Big Bang Theory (4.9/15, 14.7 million) had a great night, up 11% from its demo fast national last week to match its best Thursday demo rating with a regularly scheduled telecast and post its second-biggest audience on the night. Big Bang is expected to break the tie and post its best Thursday number when the finals are announced this afternoon as the hit comedy always gets adjusted up. UPDATE PM: It’s official – a new Thursday high for Big Bang, which rose to a 5.1 rating in 18-49 in Live+Same Day. Big Bang once again ranked as the top program on Thursday in 18-49 and total viewers. At 9 PM, Person Of Interest (2.7/7) matched its fast national from last week, as did The Mentalist (2.5/7) at 10 PM. CBS (3.2/9, 12.6 million) is expected to finish second for the night behind Fox’s coverage of Game 2 of the World Series. There is no time-adjusted data for the game, but, just like Game 1 on Wednesday, it appears to be down from the corresponding telecast last year. READ MORE »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

By DAVID LIEBERMAN, Executive Editor | Thursday October 13, 2011 @ 11:10am PDTTags: 90210, Barry Meyer, CW, Gossip Girl, Hart of Dixie, Les Moonves, Netflix, Nikita, Ringer, Supernatural, The Secret Circle, The Vampire Diaries

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

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Ratings Rat Race: ‘Charlie’s Angels’ Dives, ‘Suspect’ Steady, ‘Office’, ‘Grey’s’ Hit Low

By NELLIE ANDREEVA | Friday October 7, 2011 @ 9:41am PDTTags: Community, Grey's Anatomy, How To Be a Gentleman, Person of Interest, Prime Suspect, Private Practice, Ratings Rat Race, The Big Bang Theory, The Mentalist, The Playboy Club, The Secret Circle, The Vampire Diaries, The X Factor, TV Ratings, Whitney
Nellie Andreeva

Fox got some really bad news last night when the Yankees get eliminated from the playoffs, leaving the network’s post-season baseball coverage without its 2 biggest draws – the Yankees and the Red Sox, which bowed out a week ago. Softening the blow was the fact that the network won its third Thursday in a row among adults 18-49 with The X Factor (3.8/10), which still refuses to grow but has been extremely persistent in its ratings performance. The reality series matched its fast national rating from last week, just as it did on Wednesday. (X Factor always gets adjusted up in the ratings.) Keeping steady was actually a major accomplishment last night as the big Yankees-Tigers game on TBS pushed most broadcast series down.

There were only 2 other series not to drop week-to-week last night and one of them was a show that needed good news — NBC’s Prime Suspect (1.5/4), which matched its performance last week even as its lead-in, Whitney (2.3/6) was down 8%. Prime Suspect is the only new NBC series whose fate is undecided but the network’s brass are rallying behind it, and its hold last night is encouraging thought it needs to eventually grow to earn a pickup. That could happen next week when the network will start airing reruns of the show in the Monday 10 PM slot vacated by cancelled Playboy Club to give the crime drama starring Maria Bello additional sampling. Prime Suspect was not the lowest-rated NBC series on Thursday this time – it was tied with Community (1.5/5), which was down 17%. Parks & Recreation (1.9/5) was down 10%, while The Office (3.1/8) was down 11% to log its lowest-rated episode in 6-and-a-half years, since the finale of its poorly rated 6-episode first season in the spring of 2005. While baseball was a factor, it is still disconcerting for the veteran comedy to drop so much as it raises concerns about the show’s viability without star Steve Carell. Read More »

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RATINGS RAT RACE: ‘Gentleman’ Debuts Low, ‘Angels’, ‘Whitney’ & ‘Suspect’ Drop

By NELLIE ANDREEVA | Friday September 30, 2011 @ 9:13am PDTTags: Charlie's Angels, Community, Grey's Anatomy, How To Be a Gentleman, Parks and Recreation, Person of Interest, Prime Suspect, Private Practice, Ratings Rat Race, The Big Bang Theory, The Mentalist, The Office, The Secret Circle, The Vampire Diaries, The X Factor, TV Ratings, Whitney
Nellie Andreeva

NBC’s Bob Greenblatt Not Rushing To Cancel Low-Rated ‘Playboy Club’ Or ‘Free Agents’

CBS’ decision to put two unproven new series back-to-back on lucrative Thursday night — comedy How To Be A Gentleman and drama Person Of Interest — was quite a gamble for a risk-averse network like CBS. And now, the tandem starts to spell trouble for the network in their first airing together. In its premiere, How To Be A Gentleman (2.7/8) was down 33% from the debut of the now-defunct $#*! My Dad Says in the 8:30 PM slot last year but still did better than anything but X Factor in the half-hour. Gentleman dragged down Person Of Interest (2.7/7, 12.4 million), which slid a modest 13% from its premiere last week directly behind The Big Bang Theory. The ripple effect continued with The Mentalist (2.5/7, 12.7 million), down 11%. The only good news for CBS last night came at 8 PM, where Big Bang (4.8/15, 14.5 million) matched the fast national 18-49 rating for its season premiere last week and was once again the top program of the night in viewers and the 18-49 demo. CBS (3.0/8, 12.3 million) was No. 1 for the night in total viewers and second in 18-49.

How quickly they fall. After a disappointing start last week, ABC’s Charlie’s Angels (1.5/4) took a 29% dive in Week 2 and is facing likely early cancellation. Grey’s Anatomy (3.5/9) was down 15% from its two-hour opener last week. At 10 PM, Private Practice launched its fifth season with a 2.8/8, down 15% from last season’s debut and its lowest-rated premiere ever, but it still won the 10 PM hour in 18-49. ABC (2.6/7, 8.4 million) finished third for the night in viewers and 18-49. Read More »

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RATINGS RAT RACE: OK Start For ‘Secret Circle’, ‘Vampire Diaries’ Premiere & ‘Wipeout’ Finale Down

By NELLIE ANDREEVA | Friday September 16, 2011 @ 9:36am PDTTags: Ratings Rat Race, The Secret Circle, The Vampire Diaries, TV Ratings, Wipeout
Nellie Andreeva

Four days before the official start of the fall season, the CW has already launched three of its four new series. The latest, The Secret Circle, opened last night with 3 million viewers and a 1.3/4 in adults 18-34. It was even with last fall’s premiere in the time slot of Nikita among adults 18-34 but down 16% in total viewers and a tenth in adults 18-49 as Nikita is a little broader and older-skewing. Secret Circle edged the Nikita premeire in women 18-34 (1.9/5) by 6% to post the network’s all-time high in the slot in that demo. The Secret Circle‘s lead-in, the third-season premiere of CW’s flagship drama The Vampire Diaries (3 million, 1.6/5), was down 11% in total viewers and 16% in 18-34 from last fall’s premiere but built on the May finale. Secret Circle and Vampire Diaries — which share Kevin Williamson as executive producer and Alloy books by L.J. Smith as source material — showed good compatibility, with Secret Circle retaining 100% of the Vampire Diaries audience. But the real test for the two shows will come next week, when they will face all-new competition, including Fox’s The X Factor. The only original offering on the Big 4 last night was the two-hour finale of ABC’s Wipeout (2.2/6 in adults 18-49), which was down 19% from last September’s two-hour closer. Read More »

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TCA: Kevin Williamson Says ‘Secret Circle’ And ‘Vampire Diaries’ Won’t Cross Over

By THE DEADLINE TEAM | Thursday August 4, 2011 @ 5:20pm PDTTags: CW, Julie Plec, Kevin Williamson, L.J. Smith, TCA, The Secret Circle, The Vampire Diaries, TV

Diane Haithman is contributing to Deadline’s coverage of TCA.

According to executive producer Kevin Williamson, there won’t be any guest crossover, or story crossover, between the CW’s The Vampire Diaries and the network’s new series The Secret Circle, making its debut Sept. 15. Even though both series are based on supernatural book series by the same teen-appeal author, L.J. Smith, Williamson told a TCA audience today that an effort is being made to keep the shows separate. The witch mythology of Secret Circle and the vampire-werewolf-occasional witch mythology of Vampire Diaries, he said, just don’t mix. “I don’t think you’ll see that crossover,” he said. “That would kind of limit us. We want to create our own story.” Read More »

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CW Announces Fall Premiere Dates

By NELLIE ANDREEVA | Monday June 20, 2011 @ 12:13pm PDTTags: 90210, America's Next Top Model, CW Fall Premiere Dates, Gossip Girl, H8R, Hart of Dixie, Nikita, Ringer, Supernatural, The Secret Circle, The Vampire Diaries
Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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CW Planning Schwartz/Savage, Kevin Williamson & McG Blocks, ‘Nikita’ To Friday?

By NELLIE ANDREEVA | Tuesday May 17, 2011 @ 5:05pm PDTTags: CW, Gossip Girl, Hart of Dixie, Nikita, Schedule, Supernatural, The Secret Circle, The Vampire Diaries
Nellie Andreeva

Kevin Williamson and the duo of Josh Schwartz & Stephanie Savage may be getting their own nights on the CW next season. I hear Schwartz and Savage’s veteran Gossip Girl may be paired with a newly picked … Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

By NELLIE ANDREEVA | Tuesday April 26, 2011 @ 3:52pm PDTTags: 90210, America's Next Top Model, Gossip Girl, Hellcats, Nikita, renewal, Supernatural, The Vampire Diaries
Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. … Read More »

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RATINGS RAT RACE: Will Ferrell Lifts ‘The Office’, ‘Paul Reiser’ Bombs, ‘Nikita’ Rises

By NELLIE ANDREEVA | Friday April 15, 2011 @ 10:04am PDTTags: 30 Rock, American Idol, Bones, Community, Nikita, Outsourced, Parks and Recreation, Ratings Rat Race, The Office, The Paul Reiser Show, The Vampire Diaries, Will Ferrell, Wipeout
Nellie Andreeva

Will Ferrell’s debut on The Office (3.9/11 in 18-49, 7.7 million viewers) last night gave a boost to the NBC comedy, which was up 15% from its most recent original March 24 in 18-49. The ratings gains carried over to Parks and Recreation (2.6/7, 5.2 million), up 8% for its best numbers in almost three months; 30 Rock (2.2/6), up 16%; and Outsourced (1.7/5), up 21% from last week, when it had a repeat as lead-in. But things were far less uplifting in the 8 PM hour. Community (1.4/5, 3.5 million) was down 22% in 18-49 from its last original March 24. Then there was the premiere of The Paul Reiser Show (1.1/3, 3.3 million) at 8:30 PM. It was down a whopping 48% from the January debut of Perfect Couples in the time slot to rank as NBC’s lowest-rated in-season comedy series premiere ever.

Fox’s American Idol (6.1/19, 21 million) matched its fast-national rating from last week (the reality juggernaut always goes up in the finals). At 9 PM, Bones (3.7/10, 11.9 million) was up 16% from last week to log its highest 18-49 rating in two months. It as also the second-most-watched program of the night behind Idol. Fox easily won the night in all measures. Read More »

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RATINGS RAT RACE: Shocking ‘Idol’ Result Show Down, CW Series Return Lower

By NELLIE ANDREEVA | Friday April 8, 2011 @ 10:01am PDTTags: American Idol, Bones, CSI, Nikita, Outsourced, Perfect Couples, Ratings Rat Race, Rules of Engagement, The Big Bang Theory, The Mentalist, The Vampire Diaries, TV Ratings
Nellie Andreeva

The American Idol result show (6.1/19 in adults 18-49, 20.6 million viewers), which sent frontrunner (and fifth consecutive female contestant) Pia Toscano packing, was down 9% from last week in the adults 18-49 demographic. Bones (3.4/9) returned to the Fox … Read More »

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Elizabeth Craft And Sarah Fain Exit CW Pilot ‘Secret Circle’

By NELLIE ANDREEVA | Wednesday March 23, 2011 @ 1:51pm PDTTags: CW Pilots, Elizabeth Craft, Kevin Williamson, Sarah Fain, Showrunners, The Secret Circle, The Vampire Diaries, TV, Warner Bros. TV
Nellie Andreeva

EXCLUSIVE: Elizabeth Craft and Sarah Fain have stepped down as executive producers on the CW drama pilot The Secret Circle, based on a three-book series from The Vampire Diaries author L.J. Smith. Under their Warner Bros TV overall deal, the Angel and Dollhouse alums last summer were assigned to supervise … Read More »

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RATINGS RAT RACE: ABC And NBC Sink To Thursday Lows

By NELLIE ANDREEVA | Friday February 18, 2011 @ 10:20am PSTTags: ABC Ratings, American Idol, Bones, CBS Ratings, CW Ratings, Fox Ratings, NBC Community, NBC Ratings, Nikita, Perfect Couples, Ratings Rat Race, The Big Bang Theory, The Mentalist, The Vampire Diaries, TV, TV Ratings, Winter Wipeout
Nellie Andreeva

What a depressing overnight ratings report we got this morning. ABC and NBC posted their lowest Thursday nights with original programming this season with all of their series hitting or tying season lows in 18-49. CBS’ The Big Bang Theory also hit a season low. Fox’s American Idol and Bones, … Read More »

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RATING RAT RACE: ‘Idol’ Holds While ‘Perfect Couples’, ‘Parks & Recreation’ Drop

By NELLIE ANDREEVA | Friday February 4, 2011 @ 10:31am PSTTags: ABC Ratings, American Idol Ratings, CBS Ratings, CW Ratings, Fox Ratings, NBC Ratings, Perfect Couples, Private Practice, Ratings Rat Race, The Big Bang Theory, The Vampire Diaries, TV, TV Ratings, Winter Wipeout
Nellie Andreeva

As February sweep kicked in last night, we had our first all-original Thursday competition on the broadcast networks since the return of American Idol. As expected, the newest entry, midseason comedy Perfect Couples (1.4/4) was the hardest hit by Idol, … Read More »

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Kevin Williamson Joins CW’s ‘Secret Circle’, ‘Vampire Diaries’ Companion Show On Hold

By NELLIE ANDREEVA | Thursday February 3, 2011 @ 8:45am PSTTags: CW, CW Pilots, CW Secret Circle, Julie Plec, Kevin Williamson, L.J. Smith, Secret Circle, Secret Circle Pilot, The Vampire Diaries, TV, TV Deals, TV Pilots, Vampire Diaries
Nellie Andreeva

EXCLUSIVE: First the bad news: Kevin Williamson’s potential companion series to Vampire Diaries is not happening, at least for now. The Vampire Diaries co-creator Williamson has notified the CW that his busy schedule on Diaries, which he is executive … Read More »

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RATINGS RAT RACE: ‘Idol’ Holds, ‘Bones’ Up While NBC Comedies Slip

By NELLIE ANDREEVA | Friday January 28, 2011 @ 9:46am PSTTags: $#*! My Dad Says, ABC Ratings, American Idol, American Idol Ratings, Bones, CBS, CBS Ratings, Fox, Fox Ratings, NBC Ratings, Perfect Couples, Ratings Rat Race, The Big Bang Theory, The Vampire Diaries, TV Ratings, Winter Wipeout
Nellie Andreeva

Fox’s American Idol continued to keep the pace from premiere week last night, while Bones rose to its best showing in 4 years. But, after a stronger than expected debut last week, NBC’s 3-hour comedy block is starting to show cracks.

Just like it did on Tuesday, American Idol held nicely to its premiere week numbers. Last night, the hourlong show from 8-9 PM drew a 7.6/21 in adults 18-49 and 22.3 million total viewers, down only 3% from last Thursday. Helping things was the fact that Idol‘s biggest competition in the 8 PM hour, CBS’ hit comedy The Big Bang Theory (2.4/7), was a repeat last night vs. an original last week, as was the rest of the CBS lineup except for freshman comedy $#*! My Dad Says (2.3/6), which needs to use up its fresh episodes before it hands off the 8:30 PM slot to Rules of Engagement next month. Against Idol, $#*! dropped 18% in the demo from last week after earlier this month logging matching week-to-week performances behind an original an repeat Big Bang. Also taking a ratings hit in the 8 PM hour was ABC’s reality series Winter Wipeout (2.4/7), down 8% last night, following a 28% drop in its first face-off against Idol last week. Like CBS, ABC aired repeats for the rest of the night. Read More »

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Kevin Williamson Signs Overall Deal With Warner Bros Television

By NELLIE ANDREEVA | Friday November 5, 2010 @ 10:19am PDTTags: Kevin Williamson, The Vampire Diaries, TV, TV Deals
Nellie Andreeva

EXCLUSIVE: Kevin Williamson, co-creator and executive producer of CW’s flagship drama The Vampire Diaries, has signed a rich overall deal with Warner Bros TV, the studio that produces the hit series. Under the three-year pact, Williamson will continue as an … Read More »

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RATINGS RAT RACE: ‘Bang’ Tops, ‘Mentalist’ Dips, NBC Comedies & ABC Dramas Down

By NELLIE ANDREEVA | Friday October 22, 2010 @ 9:44am PDTTags: $#*! My Dad Says, ABC Ratings, Community, CSI, CW Ratings, Fox Ratings, Grey's Anatomy, MLB NLCS, NBC Ratings, Nikita, Outsourced, Private Practice, Ratings, The Apprentice, The Big Bang Theory, The Mentalist, The Vampire Diaries, TV, TV Ratings
Nellie Andreeva

There is a new ratings king on Thursday. For the first time, the new kid on the Thursday block, CBS’ transplant The Big Bang Theory (4.0/13, 12.9 million), ranked as the highest-rated program on the night in 18-49, supplanting perennial winner Grey’s Anatomy. The comedy accomplished the feat on its fifth airing on the night, a nice validation of CBS’ risky scheduling move. Big Bang was down a tenth from the comedy’s 18-49 fast national result last week, while its lead-out, newly picked-up freshman $#*! My Dad Says (3.1/9) was flat, improving its 18-49 retention from last week to 78%. (Both comedies went up in the finals last week, Big Bang by .2, $#*! by .1) Both Big Bang and $#*! were up in total viewers from last week, by 3% and 7%, respectively. Veteran CSI (3.3/9, up 6%, 14.7 million, up 2%) continued its resurgence with a second consecutive week of ratings gains. But The Mentalist (2.9/9) was down 9% from its fast national number last week to post its lowest-rated telecast in the Thursday 10 PM slot, which it still won. (The Mentalist may gain a tenth of a rating point in the finals as it did last week.) CBS won the night by a wide margin in 18-49 (3.3/9) and total viewers (13.6 million), its fifth consecutive Thursday win. Read More »

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RATINGS RAT RACE: ‘Big Bang’ Shines, ‘CSI’ & ‘Grey’s’ Slip, ‘My Generation’ Flops

By NELLIE ANDREEVA | Friday September 24, 2010 @ 9:47am PDTTags: $#*! My Dad Says, ABC Ratings, Bones, CBS Ratings, CSI, CW Ratings, Fox Ratings, Fringe, Grey's Anatomy, Justin Bieber, My Generation, NBC Ratings, Outsourced, Ratings, The Apprentice, The Big Bang Theory, The Big Bang Theory Season 4, The Office, The Vampire Diaries, TV, TV Premiere Week, TV Ratings
Nellie Andreeva

UPDATE 1:30 PM: With final Live+Same Day numbers in, several series got a .1 demo rating boost from DVR viewing: CBS’ The Big Bang Theory (now 4.9/16 among 18-49) and The Mentalist (3.4/10), and NBC’s The Office (4.4/12) and Outsourced … Read More »

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