RATINGS RAT RACE: Solid Start For ‘The Vampire Diaries’ And ‘Beauty & The Beast’

By | Friday October 12, 2012 @ 10:07am PDT
Nellie Andreeva

Between a live Vice Presidential debate and football pre-emptions on Fox and the CW, not much is certain about the broadcast networks’ ratings performances last night against NFL and baseball playoffs on cable. We will post reliable ratings for the debate when available, but in the fast nationals, the Biden-Ryan face-off is tracking significantly lower than the first Obama-Romney debate last week without a Sarah Palin-calliber audience draw.

The CW premiered its new Thursday lineup with solid showings for both flagship The Vampire Diaries and new drama Beauty And The Beast. Right now, Vampire Diaries (3.5 million total viewers, 1.7/6 in 18-34, 1.6/5 in 18-49) is running up 12% in total viewers, up a tenth in 18-49 and even in 18-34 vs. last fall’s opener. In adults 18-49, it beat NBC’s comedies 30 Rock (1.4/4, flat with last week) and Up All Night (1.2/3, down 14%) and tied ABC’s high-profile new drama Last Resort in the 8 PM hour. The CW also finished ahead of ABC and NBC among adults 18-34 at 8 PM. Beauty And The Beast (3.2 million, 1.2/3 in 18-34, 1.3/3 in 18-49) was on par with debut last fall of The Secret Circle, which opened well before losing steam. Read More »

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CAA Signs ‘Vampire Diaries’ Nina Dobrev

By | Monday June 25, 2012 @ 9:58am PDT
Nellie Andreeva

Nina Dobrev CAAEXCLUSIVE: A little over a month after Nina Dobrev left her long-time agency Innovative Artists, The Vampire Diaries star has signed with CAA. The Bulgarian-born Canadian actress co-starred on the popular Canadian teen soap … Read More »

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‘Beauty And The Beast’ Eyes CW’s Post-’Vampire Diaries’ Slot

By | Wednesday May 16, 2012 @ 10:38am PDT
Nellie Andreeva

Kristin Kreuk Beauty And The Beast CWI hear Beauty & The Beast, the CW‘s reboot of the 1980s series, is likely to snag the network’s marquee launching pad behind The Vampire Diaries on Thursday in the fall. The series, … Read More »

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CW Renews ‘Vampire Diaries’, ‘Supernatural’ & ’90210′; Are ‘Girl’, ‘ Dixie’ & ‘Nikita’ Next?

By | Thursday May 3, 2012 @ 1:43pm PDT
Nellie Andreeva

The CW today gave early renewals to its three strongest scripted series: flagship The Vampire Diaries, veteran Supernatural and 90210. The Vampire Diaries will return for its its fourth season, 90210 for its fifth and Supernatural for its eighth. … Read More »

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‘Vampire Diaries’ Co-Star Matt Davis Cast As The Male Lead In CW Drama Pilot ‘Cult’

By | Tuesday March 13, 2012 @ 4:19pm PDT
Nellie Andreeva

Matt Davis Cult CastEXCLUSIVE: The CW and Warner Bros TV kept the search for the male lead in their buzzed-about new pilot Cult in-house. Matt Davis, co-star of the hit CW/WBTV series The Vampire Diaries, is set to … Read More »

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Ratings Rat Race: ‘Grey’s', ‘Private Practice’ Up; ‘Vampire Diaries’, ‘Secret Circle’ Flat

By | Friday January 6, 2012 @ 8:45am PST
Nellie Andreeva

ABC and the CW returned to originals last night with CBS, NBC and Fox sticking to reruns. The premiere of ABC’s Winter Wipeout (2.8/8 among adults 18-49) was down 26% from its January 2011 premiere but up from the special Read More »

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RATINGS RAT RACE: ‘Grey’s Anatomy’ Ends Fall Run With A Bang, ‘Big Bang’ Tops Night

Nellie Andreeva

ABC’s veteran medical drama Grey’s Anatomy (4.0/10 in adults 18-49) had its fall finale last night. The series ended on a high note – Grey‘s was up 14% from its fast national rating last week. Private Practice (2.9/8), which is heading into its two-hour fall finale next week, was up 12%. On a low note, ABC’s canceled drama Charlie’s Angels (1.1/3) at 8 PM was down a tenth to a series low in its final airing. It dragged down ABC’s nightly average, so the network (2.7/7, 8 million) finished third in both 18-49 and total viewers.

CBS aired a new The Big Bang Theory (5.2/15, 15.7 million) and Rules Of Engagement (3.6/9), followed by drama reruns of Person Of Interest (2.0/5) and The Mentalist (1.9/5). For a third straight week, Big Bang went up in the fast nationals vs. the previous Thursday. The last two times, the comedy posted a new Thursday high in 18-49 and may again tie or surpass its current Thursday best (5.4) when the Live+Same Day ratings are released this afternoon. Big Bang once again topped the night in both 18-49 and total viewers. Rules was down a tenth from last week. CBS (2.8/7, 10.9 million) topped the night in viewers and finished second in 18-49 to Fox.

The second results edition of Fox’s The X Factor (3.3/9) was down 8% from last week. Bones (2.7/7) was down 18% from its season premiere last week. Fox (3.0/8, 9.5 million) still won the night in the demo. Read More »

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RATINGS RAT RACE: CBS, NBC Comedies Rebound, ‘Bones’ Debuts, ‘Big Bang’ Rocks

Nellie Andreeva

UPDATE 2 PM: Big boost in the finals for Big Bang, which indeed posted a new 18-49 Thursday with a 5.4 rating, up from 5.1 in the fast nationals. Going up a tenth are ABC’s Grey’s Anatomy, NBC’s The Office and Parks & Recreation, Fox’s The X Factor and the CW’s The Vampire Diaries, which hit a season high.

PREVIOUS: All series that were pushed down by Game 6 of the World Series last Thursday bounced back last night. CBS’ The Big Bang Theory (5.1/15 in adults 18-49, 15.5 million) was up 13% from its fast national 18-49 rating last week. The hot comedy posted a new Thursday high in total viewers and will do the same in adults 18-49 when the finals are released later today. (It currently runs tied with the Thursday demo high it logged just two weeks ago but will be adjusted up as it always does.) Big Bang once again ranked as the highest-rated program of the night in 18-49 and total viewers. Rules Of Engagement (3.7/10, up 12%, 11.9 million) also posted new Thursday highs in total viewers and 18-49. Person Of Interest (2.7/7, 11.7 million) was flat, while The Mentalist (2.9/8, up 16%, 13.6 million) hit a season high in 18-49 and drew its largest audience since the season premiere.

Fox’s The X Factor (3.6/10, 11.3 million) aired its first-ever result show, which also was the series’ first hourlong edition. For those reasons, there is no apples-to-apples comparison to previous episodes, but X Factor grew nicely half-hour to half-hour, from a 3.3 to a 4.0 in the demo. At 9 PM, Bones opened its seventh season with a 3.3/8 in adults 18-49 and 10 million viewers. In 18-49 that was up 22% from the show’s debut last season, but this year Bones had a lofty X Factor lead-in vs. being a self-starter at 8 PM last year. Additionally, there was a significant half-hour-to-half-hour drop-off, from a 3.5 to a 3.1, which you don’t want to see in a 9 PM drama. Still, Fox (3.4/9, 10.6 million) edged CBS (3.3/9, 12.9 million) for the top spot in 18-49 to post a seventh consecutive Thursday demo win this season. Read More »

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CW Announces Midseason Launch Dates

Nellie Andreeva

The CW has set return dates for its original series, which will go on hiatus next month. The network will roll out its lineup on January 5 with the Thursday duo of The Vampire Diaries and The Secret Circle. The final 13-episode season of One Tree Hill will launch on January 11 and will run on Wednesdays in tandem with new reality series Remodeled, which will serve as a bridge between the two cycles of America’s Next Top Model. Because Remodeled‘s order is shorter than that of OTH, the final episodes of OTH are expected to air with Top Model, whose midseason premiere date will be announced early next year. Here is a list of the CW’s midseason premiere dates: Read More »

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RATINGS RAT RACE: Epic Game 6 Boosts Fox, ‘Prime Suspect’ Hits Low

Nellie Andreeva

After a lousy ALCS championship series and a slow start to the World Series, Fox got cooking last night with a thrilling 11-inning Game 6, which forced a rare World Series Game 7 (we hadn’t had one in nine years). It’s a dream come true for Fox executives and a nightmare for NBC ones whose Friday premieres of Grimm and Chuck tonight will have to face that game. (CBS has opted to sub its originals with repeats at the last minute.) The big game last night, which will propel Fox to an easy nightly win in 18-49 and total viewers when time-adjusted ratings are released, impacted the competition in a typical pattern, pushing down male-skewing shows like CBS’ The Big Bang Theory and Person Of Interest and NBC’s Community and The Office, while boosting female-oriented series such as ABC’s Grey’s Anatomy and Private Practice, NBC’s Whitney and the CW’s The Vampire Diaries and The Secret Circle.

Maybe ABC should’ve tried a Charlie’s Angels series with Charlie Brown as the boss. Last night, a rerun of the 45-year-old cartoon It’s The Great Pumpkin, Charlie Brown at 8 PM drew a 2.3/6 among 18-49, which was higher than any episode of the canceled Charlie’s Angels in the slot. Vs. last year, the Charlie Brown animated special was up 5%. Grey’s Anatomy (3.7/9) was up 3% from last week, and Private Practice up 4%. Read More »

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Ratings Rat Race: Strong Start For ‘Rules’, ‘Big Bang’ Poised To Post Thursday High

Nellie Andreeva

This is a nice vindication for a series that never had a permanent time slot or launch date, shuffled around the schedule and bounced between fall and midseason. Getting a last-minute upgrade to Thursdays from its original Saturday(!) time slot this fall, veteran CBS utility player Rules Of Engagement (3.7/12, 11.5 million) posted its best fall premiere in four years last night. Compared with last fall, when Rules aired Mondays at 8:30 PM, the veteran comedy was up 19%. Rules delivered far stronger numbers than the comedy it replaced, rookie How To Be A Gentleman, which posted a 2.5/7 in its last Thursday airing, and matched the demo performance in the Thursday 8:30 PM slot last week of a Big Bang Theory repeat. The Big Bang Theory (4.9/15, 14.7 million) had a great night, up 11% from its demo fast national last week to match its best Thursday demo rating with a regularly scheduled telecast and post its second-biggest audience on the night. Big Bang is expected to break the tie and post its best Thursday number when the finals are announced this afternoon as the hit comedy always gets adjusted up. UPDATE PM: It’s official – a new Thursday high for Big Bang, which rose to a 5.1 rating in 18-49 in Live+Same Day. Big Bang once again ranked as the top program on Thursday in 18-49 and total viewers. At 9 PM, Person Of Interest (2.7/7) matched its fast national from last week, as did The Mentalist (2.5/7) at 10 PM. CBS (3.2/9, 12.6 million) is expected to finish second for the night behind Fox’s coverage of Game 2 of the World Series. There is no time-adjusted data for the game, but, just like Game 1 on Wednesday, it appears to be down from the corresponding telecast last year. Read More »

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UPDATE: CW Could See $1B From 4-Year Licensing Deal With Netflix

UPDATE, 11:10 AM: This deal’s more lucrative than it initially seemed. Wells Fargo Securities analyst Marci Ryvicker figures it could be worth as much as $1B for CW. While she acknowledges that “the accounting is somewhat complex,” she says that CBS — which co-owns CW with Time Warner — might see an additional 5 cents a share annually. Lazard Capital Markets’ Barton Crockett says it could contribute 2 cents a share to Time Warner. “The money-losing CW may also retain a minority of the Netflix fee, helping reduce its losses,” he adds. The deal’s so valuable because CW’s young-skewing shows fit well with the audience that streams shows on demand from Netflix. What’s more, Netflix’s payments escalate for long-running series.

Warner Bros Television Group president Bruce Rosenblum won’t comment on the financials but says the terms “won’t be repeated” because “other networks don’t own (as much of) their own content.” This isn’t an exclusive deal in the traditional sense — the shows can appear elsewhere – but Netflix has a narrow right to show entire seasons on-demand from previous years. (Others can license select episodes.) “We know from Day 1 that the syndication on-demand window has been sold, but we also have the ability to sell linear rights down the road,” Rosenblum says. CW shows also may continue to run on Netflix even if the deal isn’t renewed; the online service has the right to keep offering series that begin while it’s in force.

PREVIOUS, 7:55 AM: This one follows the usual pattern: Nothing current — just previous seasons of CW series. And it’s not exclusive. Producers can continue to sell their shows in syndication and to other digital services. No mention of how much Netflix will pay for the programming. Here’s the release:

October 13, 2011 — CBS Corporation and Warner Bros. Television Group announced today a licensing agreement with Netflix [Nasdaq: NFLX] allowing U.S. members of Netflix to instantly watch previous seasons of scripted series that air on The CW from its current schedule through the 2014-15 season.

Read More »

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Ratings Rat Race: ‘Charlie’s Angels’ Dives, ‘Suspect’ Steady, ‘Office’, ‘Grey’s’ Hit Low

Nellie Andreeva

Fox got some really bad news last night when the Yankees get eliminated from the playoffs, leaving the network’s post-season baseball coverage without its 2 biggest draws – the Yankees and the Red Sox, which bowed out a week ago. Softening the blow was the fact that the network won its third Thursday in a row among adults 18-49 with The X Factor (3.8/10), which still refuses to grow but has been extremely persistent in its ratings performance. The reality series matched its fast national rating from last week, just as it did on Wednesday. (X Factor always gets adjusted up in the ratings.) Keeping steady was actually a major accomplishment last night as the big Yankees-Tigers game on TBS pushed most broadcast series down.

There were only 2 other series not to drop week-to-week last night and one of them was a show that needed good news — NBC’s Prime Suspect (1.5/4), which matched its performance last week even as its lead-in, Whitney (2.3/6) was down 8%. Prime Suspect is the only new NBC series whose fate is undecided but the network’s brass are rallying behind it, and its hold last night is encouraging thought it needs to eventually grow to earn a pickup. That could happen next week when the network will start airing reruns of the show in the Monday 10 PM slot vacated by cancelled Playboy Club to give the crime drama starring Maria Bello additional sampling. Prime Suspect was not the lowest-rated NBC series on Thursday this time – it was tied with Community (1.5/5), which was down 17%. Parks & Recreation (1.9/5) was down 10%, while The Office (3.1/8) was down 11% to log its lowest-rated episode in 6-and-a-half years, since the finale of its poorly rated 6-episode first season in the spring of 2005. While baseball was a factor, it is still disconcerting for the veteran comedy to drop so much as it raises concerns about the show’s viability without star Steve Carell. Read More »

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RATINGS RAT RACE: ‘Gentleman’ Debuts Low, ‘Angels’, ‘Whitney’ & ‘Suspect’ Drop

Nellie Andreeva

NBC’s Bob Greenblatt Not Rushing To Cancel Low-Rated ‘Playboy Club’ Or ‘Free Agents’

CBS’ decision to put two unproven new series back-to-back on lucrative Thursday night — comedy How To Be A Gentleman and drama Person Of Interest — was quite a gamble for a risk-averse network like CBS. And now, the tandem starts to spell trouble for the network in their first airing together. In its premiere, How To Be A Gentleman (2.7/8) was down 33% from the debut of the now-defunct $#*! My Dad Says in the 8:30 PM slot last year but still did better than anything but X Factor in the half-hour. Gentleman dragged down Person Of Interest (2.7/7, 12.4 million), which slid a modest 13% from its premiere last week directly behind The Big Bang Theory. The ripple effect continued with The Mentalist (2.5/7, 12.7 million), down 11%. The only good news for CBS last night came at 8 PM, where Big Bang (4.8/15, 14.5 million) matched the fast national 18-49 rating for its season premiere last week and was once again the top program of the night in viewers and the 18-49 demo. CBS (3.0/8, 12.3 million) was No. 1 for the night in total viewers and second in 18-49.

How quickly they fall. After a disappointing start last week, ABC’s Charlie’s Angels (1.5/4) took a 29% dive in Week 2 and is facing likely early cancellation. Grey’s Anatomy (3.5/9) was down 15% from its two-hour opener last week. At 10 PM, Private Practice launched its fifth season with a 2.8/8, down 15% from last season’s debut and its lowest-rated premiere ever, but it still won the 10 PM hour in 18-49. ABC (2.6/7, 8.4 million) finished third for the night in viewers and 18-49. Read More »

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RATINGS RAT RACE: OK Start For ‘Secret Circle’, ‘Vampire Diaries’ Premiere & ‘Wipeout’ Finale Down

By | Friday September 16, 2011 @ 9:36am PDT
Nellie Andreeva

Four days before the official start of the fall season, the CW has already launched three of its four new series. The latest, The Secret Circle, opened last night with 3 million viewers and a 1.3/4 in adults 18-34. It was even with last fall’s premiere in the time slot of Nikita among adults 18-34 but down 16% in total viewers and a tenth in adults 18-49 as Nikita is a little broader and older-skewing. Secret Circle edged the Nikita premeire in women 18-34 (1.9/5) by 6% to post the network’s all-time high in the slot in that demo. The Secret Circle‘s lead-in, the third-season premiere of CW’s flagship drama The Vampire Diaries (3 million, 1.6/5), was down 11% in total viewers and 16% in 18-34 from last fall’s premiere but built on the May finale. Secret Circle and Vampire Diaries — which share Kevin Williamson as executive producer and Alloy books by L.J. Smith as source material — showed good compatibility, with Secret Circle retaining 100% of the Vampire Diaries audience. But the real test for the two shows will come next week, when they will face all-new competition, including Fox’s The X Factor. The only original offering on the Big 4 last night was the two-hour finale of ABC’s Wipeout (2.2/6 in adults 18-49), which was down 19% from last September’s two-hour closer. Read More »

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TCA: Kevin Williamson Says ‘Secret Circle’ And ‘Vampire Diaries’ Won’t Cross Over

Diane Haithman is contributing to Deadline’s coverage of TCA.

According to executive producer Kevin Williamson, there won’t be any guest crossover, or story crossover, between the CW’s The Vampire Diaries and the network’s new series The Secret Circle, making its debut Sept. 15. Even though both series are based on supernatural book series by the same teen-appeal author, L.J. Smith, Williamson told a TCA audience today that an effort is being made to keep the shows separate. The witch mythology of Secret Circle and the vampire-werewolf-occasional witch mythology of Vampire Diaries, he said, just don’t mix. “I don’t think you’ll see that crossover,” he said. “That would kind of limit us. We want to create our own story.” Read More »

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CW Announces Fall Premiere Dates

Nellie Andreeva

The CW today was the first broadcast network to announce its fall premiere dates. The network will launch three nights — Tuesday, Wednesday and Thursday — the week before the Sept. 19 official start of the fall season, Friday during premiere week and Monday’s lineup the week after. With the exception of Friday, which pairs sophomore Nikita and veteran Supernatural, all other nights feature a returning series and a newbie. Here is CW’s premiere schedule: Read More »

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CW Planning Schwartz/Savage, Kevin Williamson & McG Blocks, ‘Nikita’ To Friday?

Nellie Andreeva

Kevin Williamson and the duo of Josh Schwartz & Stephanie Savage may be getting their own nights on the CW next season. I hear Schwartz and Savage’s veteran Gossip Girl may be paired with a newly picked … Read More »

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CW Renews 5 Series: ‘Top Model’, ‘Vampire Diaries’, ‘Gossip Girl’, ’90210, ‘Supernatural’

Nellie Andreeva

The CW Network just gave early pickup to almost all of its returning series, including reality veteran America’s Next Top Model, which has been renewed for 2 more cycles, including its first ever All-Star edition in the fall. … Read More »

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