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‘The Vow’ Sets Mid-Week Valentine’s Day Record As Box Office Up Big, Big, Big

The studios are elated because box office numbers coming in this morning for Tuesday’s Valentine Day are above and beyond their wildest expectations. In particular, Sony Pictures/Screen Gems’ romantic tearjerker The Vow made a whopping $11.6M for the biggest mid-week Valentine’s Day gross ever (beating the $7.5M for 2005′s Hitch on Valentine’s Day which fell on a Monday). That’s +251% from Monday’s take. Developed and produced by Spyglass Entertainment, The Vow‘s 5-day take is now $56.2M. Even Universal’s actioner Safe House made $6M, or +109% bigger than Monday’s, for a cume of $49.2M now. Betcha women wanted to see Denzel Washington. And Warner Bros’ Journey 2 also may seem like an odd choice for Valentine’s Day, unless you love The Rock like I do — but still came in with $2.4M, or +89% over Monday, for a cum of  $31M. CBS Films’ Woman in Black dack for a day with $1.7M, or +196% for a cume of $37.5. Fox’s Chronicle came in #5 with $1.4M, or +81% and cume of $42.1M. Not commenting on the ability of Star Wars fans to come up with dates, but Phantom Menace 3D dropped to #6 with $1.1M, up a hard-earned +22% from Monday and cume of $25.6M.

As you know, I reported exclusively last week that Fox waved the white flag on opening This Means War on Valentine’s Day as originally planned because the pic’s poor tracking hadn’t picked up. The studio sneaked it last night — one showing only in about 2,500 theaters across the country – with the hope that good word of mouth would spread before its new release date of this Friday. (Grosses will be included in Friday’s number.) The studio tells me that strategy may be working:

Last night we had an excellent Valentine’s Day sneak preview. This primetime show grossed in the neighborhood of $1.65M with hundreds of theatres reporting sellouts in markets big and small and some even adding shows. Our top theatre list includes theatres from LA, Oklahoma City, Salt Lake City, Boston, New York, Seattle, and El Paso indicating a widely

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‘Safe House,’ ‘The Vow’ Make B.O. History With $40M+ Weekend Each

By | Monday February 13, 2012 @ 4:45pm PST

Weekend box office for Universal’s Safe House turned out to be $40.2 million when actual figures came in today. Three-day estimates from Sunday proved a tad conservative at $39.3 million. Along with the $41.2 million actuals Sony reported today for The Vow, that means two movies posted openings higher than $40 million on the same weekend — the first time that has ever happened in the months of January and February.

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RECORD-BREAKING WEEKEND! 4 Films Open $20+M: ‘The Vow’ $41M, ‘Safe House’ $39M; ‘Journey 2′ $27M, ‘Star Wars 3D’ $23M

Feb. 10-12 Weekend Actuals

1. The Vow (Screen Gems/Sony) NEW [2,958 Theaters] PG13
Friday $15.3M, Saturday $16.7M, Sunday $9.2M, Weekend $41.2M

2. Safe House (Universal) NEW [3,119 Theaters] R
Friday $13.6M, Saturday $16.3M, Sunday $10.2M, Weekend $40.2M

3. Journey 2: Mysterious Island 3D (Warner Bros) NEW [3,470 Theaters] PG
Friday $6.5M, Saturday $12.6M, Sunday, $8.2M, Weekend $27.3M

4. Star Wars Episode I – Phantom Menace 3D (LucasFilm/Fox) NEW [2,655 Theaters] PG
Friday $8.6M, Saturday$8.5M, Sunday $5.4M, Weekend $22.5M

5. Chronicle (Fox) Week 2 [2,908 Theater] PG13
Friday $3.6M, Saturday $5.5M, Sunday $3.1M, Weekend $12.1M (-45%), Cume $40M

6. The Woman In Black (CBS Films) Week 2 [2,856 Theaters] PG13
Friday $3.4M, Saturday $4.6M, Sunday $2.1M, Weekend $10.1M (-51%), Cume $35.3M

7. The Grey (Open Road) Week 3 [2,801 Theaters] R
Friday $1.4M, Saturday $2.3M, Sunday $1.4M, Weekend $5M (-46%), Cume $42.8M

8. Big Miracle (Working Title/Universal) Week 2 [2,133 Theaters] PG
Friday $939K, Saturday $1.8M, Sunday $1.2M, Weekend $3.9M (-49%), Cume $13.3M

9. The Descendants (Fox Searchlight) Week 13 [1,581 Theaters] R
Friday $877K, Saturday $1.6M, Sunday $926K,Weekend $3.4M (-24%), Cume $70.7M

10. Underworld: Awakening (Screen Gems/Sony) Week 4 [1,657 Theaters] R
Friday $671K, Saturday $1.1M, Sunday $718K, Weekend $2.5M (-55%), Cume $58.9M

SATURDAY PM, 6TH UPDATE: “Looks like that first-ever 4 openings over $20 mil on a non-holiday weekend has happened,” a studio exec emails me tonight. (On the 2008 holiday weekend December 26-28, all four movies opened on Christmas to $20+M openings that three-day weekend: Fox’s Marley And Me $36.4M, Disney’s Bedtime Stories $27.4M, Paramount’s Benjamin Button $26.9M, and MGM/UA’s Valkyrie $21M.) By the way, this is Screen Gems’ biggest opening, topping Dear Read More »

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And In Other Film Deals…

Mike Fleming

Director Rodrigo Cortes has found his followup to Buried, attaching Robert De Niro and Sigourney Weaver to star in the psychological thriller Red Lights. Cortes wrote the script. I saw Buried at its premiere screening and thought Ryan Reynolds and Cortes pulled off quite a feat, but the film unfortunately seems to have gotten a decent burial with a tiny release by Lionsgate. The film so far has grossed just over $600,000 on a high of 103 screens. Maybe Cortes will fare better  pulling the action above ground with Red Lights, which starts shooting February in Spain. Weaver plays a psychologist whose study of paranormal activity leads her to investigate a world renowned psychic (De Niro)…Jessica Lange and Sam Neill have joined the cast of the Screen Gems/Spyglass romance The Vow, directed by Michael Sucsy and stars Rachel McAdams and Channing Tatum.

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Screen Gems Makes ‘Vow’ With Spyglass

By | Wednesday July 21, 2010 @ 9:28am PDT
Mike Fleming

rachel mcadamschanning_tatumEXCLUSIVE: Screen Gems will co-finance with Spyglass and distribute The Vow, the Michael Sucsy-directed film that will star Rachel McAdams and Channing Tatum. The film is based on a true story of a newly married couple whose car is rear-ended by a truck. She loses all recent memory-including that she’s married–and they struggle together to gain it back. Spyglass put together the project, and  Sucsy, who directed HBO’s Grey Gardens, is rewriting. This puts Clint Culpepper’s Screen Gems back in the Channing Tatum biz, after the Sony-based shingle distributed another romantic weeper, Dear John. Spyglass’ Roger Birnbaum, Gary Barber and Jonathan Glickman are producing. Shooting starts September in Toronto.

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