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TBS Dramedy ‘The Wedding Band’ Cancelled

By | Tuesday January 22, 2013 @ 2:24pm PST
Nellie Andreeva

TBS‘ experiment with hourlong comedies is officially over as the network has formally cancelled its lone representative in the genre, dramedy The Wedding Band. The fate of the show was sealed long before it launched last November in the eyebrow-raising Saturday 10 PM slot. The Wedding Band was a vestige of an old programming strategy, having been developed as part of TBS’ 2010 shift from half-hour to hourlong comedies, which produced two series, Franklin & Bash, which migrated to sibling TNT, and Wedding Band. Wedding Band was ordered to series in May 2011. Shortly thereafter, TBS abandoned the hourlong comedy strategy, returning to half-hour sitcoms with Men At Work and Sullivan & Son, which both launched before Wedding Band and have both been renewed for a second season. With off-network half-hour sitcom The Big Bang Theory firing on all cylinders, TBS’ original programming is focused entirely on half-hour comedies, rendering Wedding Band an odd fit. Thus the Saturday time slot during the holiday season.

With a strong lead-in from a The Big Bang Theory rerun, The Wedding Band, which received mostly favorable reviews, didn’t actually do that bad in its debut, drawing 1.845 million total viewers, 1.068 million adults 18-49 and 613,000 adults 18-34 in Live+same day. But it lost steam, finishing its run with an average of 1.4 million total viewers, 850,000 adults 18-49 and 379,000 adults 18-34 in Live+7. Wedding Band, from FremantleMedia and Mike Tollin … Read More »

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‘Wedding Band’ Off To Decent Start At TBS

By | Tuesday November 13, 2012 @ 11:10pm PST
Nellie Andreeva

TBS’ hourlong comedy The Wedding Band has the odds stacked against it when the network scheduled it in the Saturday 10 PM slot. The last scripted series I can think of that successfully launched on Saturdays was CBS’ The District in 2000. But Saturday is unusually strong for TBS in primetime with a Big Bang Theory block, so The Wedding Band, which received mostly favorable reviews, had a fighting chance despite little promotion.

It premiered this past Saturday to 1.845 million total viewers, 1.068 million adults 18-49 and 613,000 adults 18-34. The numbers were down from TBS’ two most recent original series debuts of half-hour comedies Men And Work and Sullivan and Son, which opened with 2.65 million and 2.5 million total viewers, respectively, but for Saturday night those ratings are not bad. Until you look at Wedding Band’s big lead-in from a The Big Bang Theory repeat at 9:30 PM, which drew 3.7 million total viewers, 1.9 million adults 18-49 and 962,000 adults 18-34. While The Wedding Band didn’t tank, TBS brass were likely hoping for a better retention.

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