
We already know that Sony Pictures Entertainment chairman/CEO Michael Lynton, himself rail thin, keeps “cutting the fat” at Sony by laying off hundreds of staff who are integral to the studio’s operation. Now, in an address to theater owners at ShoWest that covered everything from the economy to 3D, Lynton’s remarks took a surprising turn when he focused on movie theater concession stands that he claims are making kids obese. Here are Lynton’s remarks on the subject:
“The final point I want to make today has to do with opening a different kind of window altogether a window of healthier foods at your concession stands.
I don’t mean close the window for popcorn, soda, and candy. Audiences love them, and should always be able to buy them at your theaters. I can almost imagine the Romans eating popcorn and drinking Coke at the Coliseum 2,000 years ago. Or the Greeks munching on Sno-Caps at the Theatre of Dionysus in Athens.
I suggest you consider adding a few healthier items to your existing menu. I believe it’s the right thing to do your industry, for our audiences…and for America. Here’s why:
It’s great for America because childhood obesity, and obesity in general, is an epidemic of major proportions, and requires everyone to chip in to stem the tide. According to the Alliance for a Healthier Generation, nearly one out of three young people are already overweight or obese. That puts them at higher risk of diabetes, asthma, heart failure and a shorter life span.
By the way, young people and people of color are the most frequent moviegoers, and they are also the most at risk for the damaging health effects of obesity.
In response to this health care crisis, schools have changed their lunch programs and fast food outlets have begun to add healthier foods to their menus. Even at our studio, we’ve added a daily healthy lunch special, and a subsidized salad bar in our commissary.
By bringing healthier snacks into your concession stands, you would be helping our country meet an urgent public health need.
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